Mobile Lions shortlist

The Mobile Lions shortlist has been released, with 123 entries making it to the final round at Cannes Lions 2016

There are two entries from one South African agency on the shortlist:

Mobile Lions shortlist

TitleClientProductEntrant company
A01 (Activation by Location)
JOHNSONVILLE SAUSAGE NONNASJOHNSONVILLESAUSAGEDROGA5 New York
VODAFONE SMART JACKETVODAFONEMOBILE TECHNOLOGYDDB & TRIBAL WORLDWIDE AMSTERDAM
PIGEON AIR PATROLPLUME LABSPIGEON AIR PATROLDIGITASLBi London
#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB Sydney
ROAM DELIVERYVOLVO CARSIN CAR DELIVERY SERVICEOGILVYONE LONDON
THE TRAFFIC GAAYEVIDEOCONVIDEOCON MOBILESY&R Dubai
VIRTUAL COASTGUARDMARITIME NEW ZEALANDWATER SAFETYFCB NEW ZEALAND Auckland
A02 (Activation by Proximity)
SAMSUNG BLIND CAPSAMSUNG ESPAÑAGALAXY S7, GEAR S2, SAMSUNG INSTITUTIONALCHEIL SPAIN Madrid
SAVE ME – THE SKI PASS THAT SAVES LIVESÖTZTAL TOURISMUSÖTZTAL TOURISMUSSERVICEPLAN Munich
A03 (Augmented Mobile Experience)
AYRTON SENNA: THE HEART OF BRAZILINSTITUTO AYRTON SENNAINSTITUTO AYRTON SENNAJ. WALTER THOMPSON BRAZIL São Paulo
REMIX WITH MMARS CHOCOLATE NORTH AMERICAM&M'SBBDO New York
WHO ART YOUALIBABA/ALIPAYONLINE AND MOBILE COMMERCEDDB SHANGHAI
CHEERS TO A LEGENDDIAGEO AUSTRALIABUNDABERG RUMLEO BURNETT SYDNEY
A04 (Virtual Reality Experience)
DREAMS OF DALÍTHE DALÍ MUSEUMTHE DALÍ MUSEUMGOODBY SILVERSTEIN & PARTNERS San Francisco
BMW MOTORCYCLE EYE RIDEBMW MOTORCYCLE GERMANYBMW MOTORCYCLESERVICEPLAN Munich
GE/NYT - "NATURE IS INSPIRING OUR INDUSTRIAL FUTURE"GEGE'S INDUSTRIAL INTERNETT BRAND STUDIO New York
#BEFEARLESSSAMSUNG ELECTRONICSSAMSUNG ELECTRONICSCHEIL WORLDWIDE Seoul
A05 (Networked / Connected Mobile Technology)
#SEECOLORSSAMSUNGSAMSUNG #SEECOLORSLEO BURNETT BUDAPEST
LIGHTSABER ESCAPE: A CHROME EXPERIMENTGOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILMGOOGLE CHROME 72ANDSUNNY Playa Vista
HACK IN BLACKACTIVSIONCALL OF DUTY : BLACK OPS 3EDELMAN Los Angeles
A06 (Connected Devices)
VODAFONE SMART JACKETVODAFONEMOBILE TECHNOLOGYDDB & TRIBAL WORLDWIDE AMSTERDAM
LANDCRUISER EMERGENCY NETWORKTOYOTA MOTOR CORPORATION AUSTRALIALANDCRUISERSAATCHI & SAATCHI Sydney
WILSON X CONNECTED BASKETBALLWILSON SPORTING GOODSWILSON X CONNECTED BASKETBALLPHENOMENON Los Angeles
AMATEUR REPLAYALLIANZINSURANCEOGILVY & MATHER SINGAPORE
CLEVER KASHASB BANKCLEVER KASHSAATCHI & SAATCHI Auckland
PINLISTTOK&STOKFURNITURE STOREDDB BRASIL São Paulo
DOT. THE FIRST BRAILLE SMARTWATCH.DOT INCORPORATIONDOT. THE FIRST BRAILLE SMARTWATCH.SERVICEPLAN Munich
A07 (Wearable Technology)
BABOLAT POPJEAN-MARC ZIMMERMANNBABOLAT - FRENCH TENNIS, BADMINTON, AND SQUASH EQUIPMENT COMPANYOGILVYONE Paris
HELPMETTHAI HEALTH PROMOTION FOUNDATIONTHAIHEALTH ROAD SAFETY PROJECTBBDO BANGKOK
COMMITMENT RINGSUNILEVERCORNETTOLOLA MULLENLOWE Madrid
A08 (Data / Insight)
MFISHUS Department of State / ToneMFISHTONE New York
SLOW DOWN GPSIF INSURANCEINSURANCEFORSMAN & BODENFORS Gothenburg
THE END OF SOCIETY SIMULATORUBISOFTUBISOFTBETC Paris
CELEBRITY TANTRUMSAMSUNG AUSTRALIAN=SAMSUNG TAB S2LEO BURNETT SYDNEY
DISCOVER WEEKLYSPOTIFYSPOTIFYSPOTIFY New York
ISEA APPMIGRANT OFFSHORE AID STATION (MOAS)ISEA APPGREY GROUP Singapore
A09 (Innovative Technology )
TRY ON A SIXSAMSUNGSAMSUNG GALAXY S6R/GA New York
LIGHTSABER ESCAPE: A CHROME EXPERIMENTGOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILMGOOGLE CHROME 72ANDSUNNY Playa Vista
THE MYSTERIOUS BLACK PRINTBACKUS SABMILLERABRAXASPHANTASIA AFILIADA A WUNDERMAN Lima
B01 (Websites as Part of a Campaign)
#OPTOUTSIDEREIREIVENABLES BELL & PARTNERS San Francisco
SHOP WITH THE FORCESTANCESTANCE STAR WARS SOCKSZAMBEZI Venice
B02 (Websites as a Product / Service)
PLAY WITH POPCLINIQUECLINIQUEWIEDEN+KENNEDY New York
C01 (Utilities)
SLOW DOWN GPSIF INSURANCEINSURANCEFORSMAN & BODENFORS Gothenburg
SPEAKEMOJISAPIENTNITROSAPIENTNITRO - SELF-PROMOTIONSAPIENTNITRO London
SAMSUNG BLIND CAPSAMSUNG ESPAÑAGALAXY S7, GEAR S2, SAMSUNG INSTITUTIONALCHEIL SPAIN Madrid
SAFE & SOUND MUSIC PLAYERLMG INSURANCE PUBLIC COMPANYROAD SAFETY AWARENESS CAMPAIGNBBDO BANGKOK
ROAM DELIVERYVOLVO CARSIN CAR DELIVERY SERVICEOGILVYONE LONDON
A DOG'S STORYMARSPEDIGREECOLENSO BBDO Auckland
LIFE SIGNALUNACEMUNACEM CIRCUS GREY Lima
RE:SHAKESPEARESAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANYTHE RE:SHAKESPEARE APPCHEIL UK London
WHATSGERMANPLAN.NET GROUPWHATSGERMANSERVICEPLAN Munich
C02 (Apps as Part of a Campaign)
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO Stockholm
SPRINTERBJÖRN BORGSPRINTER APPGARBERGS Stockholm
CHANGE 4 LIFE - SUGAR SWAPSPUBLIC HEALTH ENGLANDPROMOTING HEALTH AND WELLBEING, SUGAR SWAPS APPM&C SAATCHI London
NYT VR ?THE NEW YORK TIMES, NYT VR, T BRAND STUDIO, GOOGLE, GE, MINIT BRAND STUDIO New York
SIZZLOSCAR MAYEROSCAR MAYER BACON360i New York
C03 (Apps as a Product / Service)
SPEAKEMOJISAPIENTNITROSAPIENTNITRO - SELF-PROMOTIONSAPIENTNITRO London
FORD CREDIT LINK SHARED LEASINGFORD MOTOR CREDIT COMPANYFORDVML Kansas City
THE TRAFFIC GAAYEVIDEOCONVIDEOCON MOBILESY&R Dubai
CALL CENTERANHEUSER-BUSCH INBEV MEXICOVICTORIA BEERJ. WALTER THOMPSON MEXICO Mexico City
C04 (Accessibility, Charity & Non-profit)
YOU'RE ACCEPTEDMINUS 18LGBT YOUTH SUPPORTGPY&R Melbourne
HEARTBEAT PROJECTAPOTEK 1PHARMACYMcCANN OSLO
RED CROSS CONNECTIONSINGAPORE RED CROSS SOCIETYBLOOD DONATION APPMRM//McCANN Singapore
#BEFEARLESSSAMSUNG ELECTRONICSSAMSUNG ELECTRONICSCHEIL WORLDWIDE Seoul
PARKINSOUNDSTEVA NEUROSCIENCEINSTITUTIONALHAVAS LIFE Sao Paulo
D01 (Corporate / Commercial)
CELEBRITY TANTRUMSAMSUNG AUSTRALIAN=SAMSUNG TAB S2LEO BURNETT SYDNEY
SONGS OF VIOLENCEESTADAO DIGITALESTADAO DIGITALFCB BRASIL São Paulo
KIDSBOOK COLLECTIONITAU BANKINSTITUTIONALAFRICA São Paulo
D02 (Accessibility, Charity & Non-profit)
SONGS OF VIOLENCEESTADAO DIGITALESTADAO DIGITALFCB BRASIL São Paulo
E01 (App Games)
SEA HERO QUESTDEUTSCHE TELEKOMDEUTSCHE TELEKOMSAATCHI & SAATCHI London
E04 (Connected Experience Games)
#RACEYOURHEARTOUTACURAAUTOMOTIVEIGNITION A RAZORFISH COMPANY San Francisco
F01 (Content for User Engagement)
THE SUPER BOWL DUNKGATORADEGATORADEVML Kansas City
CHOOSE YOUR SMELLSTINYOLD SPICEMEN'S BODY CAREWIEDEN+KENNEDY Portland
#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB Sydney
DONATE THE BARSATADOSBLACK BARSJ. WALTER THOMPSON BRAZIL São Paulo
A VALENTINE FROM ADIDASADIDASPURE BOOST XHILL+KNOWLTON STRATEGIES London
IN-A-SNAPLOWE'SLOWE'SBBDO New York
THE FIRST EVER PINTEREST YARD SALESHERWIN WILLIAMSKRYLONDEUTSCH New York
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY Berlin
MASHIMACHINE4PELAGATOS.COMONLINE JOURNALLEO BURNETT MÉXICO
TACO EMOJI ENGINETACO BELLTACO EMOJI LAUNCHDEUTSCH LA
F02 (Response / Real-time Activity )
TWITTER REFUGEESPASSOPAWARENESS MESSAGENATIVE VML Cape Town
UNCRUSHABLEM.J. BALEM.J. BALE 100% MERINO WOOL SUITTBWA\SYDNEY
#LIVEINTHEMOVIESAIRBNBAIRBNBTBWA\CHIAT\DAY Los Angeles
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO Stockholm
F03 (Co-Creation & User Generated Content )
#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB Sydney
DONATE THE BARSATADOSBLACK BARSJ. WALTER THOMPSON BRAZIL São Paulo
COMMERCIALIZERLETGOLETGOCP+B Boulder
SEA HERO QUESTDEUTSCHE TELEKOMDEUTSCHE TELEKOMSAATCHI & SAATCHI London
F04 (Targeted Communication)
#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB Sydney
TWITTER REFUGEESPASSOPTBANATIVE VML Cape Town
FLIPSIDELOWE'SLOWE'SBBDO New York
SIZZLOSCAR MAYEROSCAR MAYER BACON360i New York
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO Stockholm
F05 (Social Gaming & Competitions)
SEA HERO QUESTDEUTSCHE TELEKOMDEUTSCHE TELEKOMSAATCHI & SAATCHI London
F06 (Social Trends)
GIGA SELFIETOURISM AUSTRALIASIGHTSEEINGTBWA\HAKUHODO Tokyo
I AM A WITNESSAD COUNCILEMOJIGOODBY SILVERSTEIN & PARTNERS San Francisco
STRAIGHT OUTTABEATS BY DRE.BEATS BY DRE.R/GA HUSTLE Los Angeles
THE MOUTH BOGGLESDOMINO'SDOMINO'S PIZZAIRIS WORLDWIDE London
#NARCOS BILLSNETFLIX FRANCENARCOS NETFLIX ORIGINAL SHOWDAREWIN ENTERTAINMENT AGENCY Paris
#SQUARESHAKESSONIC DRIVE-INSONIC DRIVE-INGOODBY SILVERSTEIN & PARTNERS San Francisco
#NETFLIXSWAPNETFLIXNETFLIXDAREWIN ENTERTAINMENT AGENCY Paris
F07 (Influencer / Talent )
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO Stockholm
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY Berlin
CHEERS TO A LEGENDDIAGEO AUSTRALIABUNDABERG RUMLEO BURNETT SYDNEY
F08 (Social Business)
#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB Sydney
KLM LAYOVER WITH A LOCALKLMKLM LAYOVER WITH A LOCALACHTUNG!MCGARRYBOWEN Amsterdam
F09 (Social Purpose)
HASHTAGS FOR LIFE.PERUVIAN RED CROSSVOLUNTARY BLOOD DONORSMcCANN LIMA
DONATE THE BARSATADOSBLACK BARSJ. WALTER THOMPSON BRAZIL São Paulo
SONGS OF VIOLENCEESTADAO DIGITALESTADAO DIGITALFCB BRASIL São Paulo
WHATSGERMANPLAN.NET GROUPWHATSGERMANSERVICEPLAN Munich
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY Berlin
MANBOOBSMACMABREAST CANCER AWARENESSDAVID Buenos Aires
G01 (Integrated Campaign)
#OPTOUTSIDEREIREIVENABLES BELL & PARTNERS San Francisco
RATE MY ROOFORGIN ENERGYORIGIN ENERGYCLEMENGER BBDO MELBOURNE
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO Stockholm
ANTIDIARY: VR + VIDEO EXPERIENCESAMSUNGSAMSUNGR/GA New York
SIZZLOSCAR MAYEROSCAR MAYER BACON360i New York
LO KAR LO BAATHINDUSTAN UNILEVERACTIVE WHEEL DETERGENTPHD INDIA Mumbai
G02 (Cross-device Campaign)
HCD RINK BINGOHOCKEY CLUB DAVOSHCD MERCHANDISEFCB ZÜRICH
G03 (Messaging Campaign)
I AM A WITNESSAD COUNCILEMOJIGOODBY SILVERSTEIN & PARTNERS San Francisco
WHATSGERMANPLAN.NET GROUPWHATSGERMANSERVICEPLAN Munich
SNAP KINGBURGER KING ARGENTINAGRILL HERITAGEDAVID Buenos Aires

The Festival of Creativity runs from 18-25 June 2016. Visit www.canneslions.com/ for more information.



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