Cyber Lions shortlist
The Cyber Lions shortlist has been released, with 309 entries making it to the final round at Cannes Lions 2016
There are no South African entries on the shortlist:
Cyber Lions shortlist
| Title | Client | Product | Entrant Company |
| A01 (Food & Drinks ) | |||
| CHAMPIONS' BOSS | HEINEKEN | UEFA CHAMPIONS LEAGUE | LEO BURNETT Madrid |
| NOT COMING SOON | REMY MARTIN | LOUIS XIII | FRED & FARID New York |
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York |
| PRESERVED MEMORIES | SPC ARDMONA | SPC PACKAGED FRUITS & VEGETABLES | LEO BURNETT MELBOURNE |
| GIVE EXTRA, GET EXTRA | WRIGLEY, A SUBSIDIARY OF MARSORPORATED | EXTRA GUM | ENERGY BBDO Chicago |
| A02 (Fast Moving Consumer Goods ) | |||
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York |
| A03 (Durable Consumer Goods) | |||
| MAGIC WORDS - THE UNWRITTEN STORIES | HP | HP | ALMAPBBDO São Paulo |
| BOSS EVERYONE | ADIDAS | ADIDAS ACE PURECONTROL FOOTBALL BOOT | IRIS SPORT London |
| LEGO KRONKIWONGI | LEGO COMPANY | LEGO BRAND CAMPAIGN | FACEBOOK CREATIVE SHOP New York |
| A04 (Cars & Automotive Products & Services) | |||
| SLIDE AMAZING IN MOTION | LEXUS INTERNATIONAL | LEXUS | CHI & PARTNERS London |
| TOYOTA FUELED BY EVERYTHING | TOYOTA | MIRAI | DROGA5 New York |
| FAST FILM | VOLKSWAGEN | GOLF GTI | DDB BUENOS AIRES |
| EYES ON GIGI | BMW GROUP AND BMW OF NORTH AMERICA | X | SERVICEPLAN Munich |
| VOLKSWAGEN | UNLEASH YOUR RRRR: GOLF R LAUNCH | VOLKSWAGEN GROUP OF AMERICA | GOLF R | DEUTSCH LA |
| A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | |||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco |
| SOCIAL INNOVATION CAMPAIGN | LOWE'S | LOWE'S | BBDO New York |
| COLORMAPS | PPG COMEX | COMEX | J. WALTER THOMPSON MEXICO Mexico City |
| A06 (Travel, Transport & Leisure) | |||
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm |
| NO BORDERS | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux |
| A07 (Media & Publications) | |||
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS |
| A08 (Financial Products & Services) | |||
| MEET HALFWAY | PAYPAL | FINANCIAL SERVICE | CP+B Boulder |
| SLEEP ON IT | CBC | FINANCIAL SERVICES | TBWA\BELGIUM Brussels |
| CLEVER KASH | ASB BANK | CLEVER KASH | SAATCHI & SAATCHI Auckland |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM |
| KIDSBOOK COLLECTION | ITAU BANK | INSTITUTIONAL | AFRICA São Paulo |
| A09 (Business Products & Services) | |||
| STABILO - "TRUE COLOURS" | STABILO INTERNATIONAL | PLUG-IN | JUNG von MATT Hamburg |
| A10 (Commercial Public Services) | |||
| PIGEON AIR PATROL | PLUME LABS | PIGEON AIR PATROL | DIGITASLBi London |
| VODAFONE SMART JACKET | VODAFONE | MOBILE TECHNOLOGY | DDB & TRIBAL WORLDWIDE AMSTERDAM |
| "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES | NORTON BY SYMANTEC | NORTON | GREY SAN FRANCISCO |
| A11 (Corporate Image ) | |||
| GE PODCAST THEATRE PRESENTS THE MESSAGE | GE | GE | BBDO New York |
| THE IMPOSSIBLE GAME | SNCF | SNCF ENGINEER CHALLENGE | TBWA\PARIS |
| EYE AM UNIQUE | LENSCRAFTERS | LENSCRAFTERS | MARCEL Paris |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM |
| MAKE WHAT'S NEXT | MICROSOFT | TECHNOLOGY | M:UNITED//McCANN New York |
| RE:SHAKESPEARE | SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY | THE RE:SHAKESPEARE APP | CHEIL UK London |
| DONATE YOUR DATA | WAOO | FIBRE BROADBAND | UNCLE GREY Copenhagen |
| SAY NO TO SPEC | ZULU ALPHA KILO | ZULU ALPHA KILO | ZULU ALPHA KILO Toronto |
| A12 (Public Health & Safety, Public Sector & Awareness Messages) | |||
| PROJECT LITERACY | PEARSON | PROJECT LITERACY | FCB INFERNO London |
| #IMMIGRANT | REFUGEES UNITED (REFUNITE) | INSTITUTIONAL | LDC São Paulo |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin |
| #WOMENNOTOBJECTS | BADGER & WINTERS | ADVERTISING INDUSTRY MESSAGE | BADGER AND WINTERS New York |
| A13 (Charities & Appeals) | |||
| SHARETHEMEAL - THE WORLD'S FIRST APP AGAINST GLOBAL HUNGER | UNITED NATIONS WORLD FOOD PROGRAMME (WFP) | SHARETHEMEAL APP | ICONMOBILE GROUP Berlin |
| BEAUTY TIPS BY RESHMA | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI |
| BEDSTOCK | MMRX | NON-PROFIT | ANOMALY New York |
| SOUND OF CHANGE – SUPPORTING BUSKERS BEYOND THE STREETS | SOUND OF CHANGE | MUSIC LABEL SOUND OF CHANGE | POSSIBLE Seattle |
| B01 (Website) | |||
| PRINTED BY SOMERSET | PRINTED BY SOMERSET | PRINTED BY SOMERSET | LEO BURNETT TORONTO |
| GHOST VOTE | STATES UNITED TO PREVENT GUN VIOLENCE | PROMOTING SMART GUN LAWS | GREY NEW YORK |
| B02 (Microsite) | |||
| COCAINENOMICS | NETFLIX | NARCOS | WSJ. CUSTOM STUDIOS New York |
| ALIVE MEMORY | GOOGLE RUSSIA | FRIENDS Moscow | |
| MEET HALFWAY | PAYPAL | FINANCIAL SERVICE | CP+B Boulder |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo |
| MADE BY PROFESSIONALS | PAGESJAUNES | PAGESJAUNES | SID LEE Paris |
| ACT OF LOVE | SAGAMI RUBBER INDUSTRIES CO. | SAGAMI ORIGINAL | PROJECTOR New York |
| EYE AM UNIQUE | LENSCRAFTERS | LENSCRAFTERS | MARCEL Paris |
| BOB DYLAN: STUDIO A REVISITED | LEGACY RECORDINGS / SONY MUSIC | BOB DYLAN THE CUTTING EDGE ALBUM | HAVAS WORLDWIDE NEW YORK |
| TYPEVOICE | THE WEBBY AWARDS | AWARDS | OGILVYONE NEW YORK |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM |
| GOLDIVOX | VOCAL ID | VOCAL ID | SAATCHI & SAATCHI New York |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS |
| B03 (Web Service / Apps) | |||
| MINI FAST FORWARD | MINI | MINI COOPER S | DPZ&T São Paulo |
| CLEVER KASH | ASB BANK | CLEVER KASH | SAATCHI & SAATCHI Auckland |
| CHOOSE YOUR SIDE | 72ANDSUNNY Playa Vista | ||
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo |
| DONATE YOUR DATA | WAOO | FIBRE BROADBAND | UNCLE GREY Copenhagen |
| EMERGENCY PIN CODE | SEKRON SECURITY SYSTEMS | SEKRON DIGITAL PROTECTION | GREY BRAZIL São Paulo |
| C01 (Web Banner) | |||
| THE CURSOR | RENO-DEPOT | HOME HARDWARE | SID LEE Montreal |
| IKEA PASSPORT | IKEA | PASSPORT | MOTHER London |
| C02 (Innovative Online Ad Solution ) | |||
| FAST FORWARD, HIKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| FAST FORWARD, FOREST | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| FAST FORWARD, LAKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| FAST FORWARD, GOING UP | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland |
| C03 (Native Advertising) | |||
| SWITCHEROO | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO New York |
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City |
| YOUMSG | HARMONICANTO - MUSIC AND CITIZENSHIP | INSTITUTIONAL | AFRICA São Paulo |
| D01 (Social Video) | |||
| BALLANTINE'S SPACE GLASS | PERNOD RICARD | BALLANTINE'S | HAVAS WORLDWIDE London |
| FACEBOOK: YOUR STORY OF FRIENDSHIP | FACEBOOK Menlo Park | ||
| PROJECT LITERACY | PEARSON | PROJECT LITERACY | FCB INFERNO London |
| SLIDE AMAZING IN MOTION | LEXUS INTERNATIONAL | LEXUS | CHI & PARTNERS London |
| LOOK WHO'S DRIVING | VOLVO TRUCKS | VOLVO FMX | FORSMAN & BODENFORS Gothenburg |
| DREAM ADVENTURES FILM | EXPEDIA | TRAVEL | 180LA Santa Monica |
| SHOPLIFTERS | HARVEY NICHOLS | LOYALTY APP | ADAM&EVEDDB London |
| YASKAWA BUSHIDO PROJECT | YASKAWA ELECTRIC CORPORATION | THE 100TH ANNIVERSARY OF ESTABLISHMENT PROJECT | DENTSU INC Tokyo |
| THE VOICE OF NATURE | NOÉ | NOÉ | MARCEL Paris |
| GRANDMA'S CAR | NAPA AUTO PARTS | NAPA AUTO PARTS | VML Kansas City |
| THE TINY BEATER | NAPA AUTO PARTS | NAPA AUTO PARTS | VML Kansas City |
| THE POWER COMMUTER | NAPA AUTO PARTS | NAPA AUTO PARTS | VML Kansas City |
| ACT OF LOVE | SAGAMI RUBBER INDUSTRIES CO. | SAGAMI ORIGINAL | PROJECTOR New York |
| PIANO | HOTELS.COM | HOTELS.COM | CP+B Boulder |
| WHAT WOMEN CAN DO | PROCTER & GAMBLE | ALWAYS FEMININE PADS | LEO BURNETT BEIRUT |
| DARK TO LIGHT | MARS PETCARE | PEDIGREE | BBDO New York |
| IMAGINE THE POSSIBILITIES | MATTEL | BARBIE | BBDO SAN FRANCISCO San Francisco |
| DECOY | CANON AUSTRALIA | CANON CAMERA | LEO BURNETT SYDNEY |
| OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | TUTKOVBUDKOV Volgograd |
| #WEIGHTHIS | NESTLÉ LEAN CUISINE | LEAN CUISINE | 360i New York |
| HELLO | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO |
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami |
| DADS#SHARETHELOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai |
| THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan |
| MARRIAGE MARKET TAKEOVER | SK-II | SKINCARE | FORSMAN & BODENFORS Gothenburg |
| NATIVE MOBILE MUSIC VIDEO | KING RECORDS | LYRICAL SCHOOL | TBWA\HAKUHODO Tokyo |
| LEGALLY BRIDE | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT |
| HOW TO GET PERFECT RED LIPS | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI |
| HOW TO APPLY EYELINER | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI |
| HOW TO GET RID OF DARK SPOTS NATURALLY | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI |
| MS. ROBERT'S UNACCEPTABLE ACCEPTANCE LETTER | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| MS. KARTHER’S UNACCEPTABLE ACCEPTANCE LETTER | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| MS. ARCHER’S UNACCEPTABLE ACCEPTANCE LETTER | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires |
| LILY & THE SNOWMAN | CINEPLEX | CINEPLEX | ZULU ALPHA KILO Toronto |
| SAY NO TO SPEC | ZULU ALPHA KILO | ZULU ALPHA KILO | ZULU ALPHA KILO Toronto |
| UNIVERSAL RIDE ALONG 2/CONAN REMOTE | UNIVERSAL STUDIOS | RIDE ALONG 2 | TURNER BROADCASTING New York |
| EXTRA GUM "SARAH & JUAN" | WRIGLEY, A SUBSIDIARY OF MARSORPORATED | EXTRA GUM | ENERGY BBDO Chicago |
| #MORETHANMEAN 'FACES' ONLINE HARASSMENT OF WOMEN IN SPORTS | JUST NOT SPORTS | GENDER EQUALITY | JUST NOT SPORTS Palatine |
| D02 (Interactive Video) | |||
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo |
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City |
| LAKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| HIKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| FOREST | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| GOING UP | GEICO | INSURANCE | THE MARTIN AGENCY Richmond |
| MUSCLE SURPRISE | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland |
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| PLAY WITH POP | CLINIQUE | CLINIQUE | WIEDEN+KENNEDY New York |
| OUT THERE | CANADA GOOSE | OUTDOOR APPAREL | CAA MARKETING LOS ANGELES |
| D03 (Webisodes / Series) | |||
| LIGHTNING IN A BOTTLE | GE | GE | BBDO New York |
| FUELED BY THE FUTURE | TOYOTA | MIRAI | DROGA5 New York |
| MALAK AND THE BOAT | UNICEF | HUMANITARIAN AID | 180LA Santa Monica |
| IVINE AND PILLOW | UNICEF | HUMANITARIAN AID | 180LA Santa Monica |
| MUSTAFA GOES FOR A WALK | UNICEF | HUMANITARIAN AID | 180LA Santa Monica |
| NIKEWOMEN : MARGOT VS LILY | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| EPISODE 2: BEGINNERS | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| EPISODE 3: DANCER | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| EPISODE 4: TROLLS | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| EPISODE 5: BREAKTHROUGHS | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| EPISODE 6: GAMES | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| EPISODE 7: FAVORITES | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| EPISODE 8: WINNERS | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland |
| DECOY | CANON AUSTRALIA | CANON CAMERA | LEO BURNETT SYDNEY |
| D04 (Other Video) | |||
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM |
| DECOY | CANON AUSTRALIA | CANON CAMERA | LEO BURNETT SYDNEY |
| ANTIDIARY: VR + VIDEO EXPERIENCE | SAMSUNG | SAMSUNG | R/GA New York |
| IBM CLOUD HERO: RUNKEEPER | IBM | IBM CLOUD | THE BARBARIAN GROUP New York |
| FAST FILM | VOLKSWAGEN | GOLF GTI | DDB BUENOS AIRES |
| VOICES OF LIFE | SAMSUNG CONSUMER ELECTRONICS | MOBILE APP & SPEAKER SYSTEM | LEO BURNETT CHICAGO |
| INTRODUCING: IKEA CINEMAGRÄF | IKEA | A DIGITAL MEDIA FORMAT | HJALTELIN STAHL Copenhagen |
| BREATHLESS CHOIR | PHILIPS | SIMPLYGO MINI | OGILVY & MATHER LONDON |
| BECOMING BECKHAM | H&M | H&M | ADAM&EVEDDB London |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires |
| LILY & THE SNOWMAN | CINEPLEX | CINEPLEX | ZULU ALPHA KILO Toronto |
| E01 (Web ) | |||
| THE IMPOSSIBLE GAME | SNCF | SNCF ENGINEER CHALLENGE | TBWA\PARIS |
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista |
| CRYPTARIS MISSION STATUS | US ARMY | US ARMY | McCANN WORLDGROUP New York |
| E03 (Live Digital ) | |||
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK |
| F01 (Social Business) | |||
| MISSING TYPE | NHS BLOOD AND TRANSPLANT | NATIONAL BLOOD WEEK | ENGINE London |
| SMART SOCIAL LEASING | DAIMLER AG, SMART MM | SMART FORTWO, SMART FORFOUR | BBDO GROUP GERMANY Berlin |
| LOVE YOUR CURLS' EMOJIS | DOVE HAIR | BEAUTY/COSMETICS | OGILVY & MATHER Paris |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles |
| NO BORDERS | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles |
| CRACKER CUTTER | MONDELÉZ INTERNATIONAL | RITZ CRACKERS | FCB Toronto |
| TACOBOT | TACO BELL | TACOBOT | DEUTSCH LA |
| PINLIST | TOK&STOK | FURNITURE STORE | DDB BRASIL São Paulo |
| F02 (Social Purpose) | |||
| MISSING TYPE | NHS BLOOD AND TRANSPLANT | NATIONAL BLOOD WEEK | ENGINE London |
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco |
| DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION | ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg |
| PROJECT LITERACY | PEARSON | PROJECT LITERACY | FCB INFERNO London |
| CLOSE THE LOOP | H&M | CLOTHING, FOOTWEAR & ACCESSORIES | FORSMAN & BODENFORS Gothenburg |
| PIGEON AIR PATROL | PLUME LABS | PIGEON AIR PATROL | DIGITASLBi London |
| RAINBOWS | DORITOS | DORITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| I AM A WITNESS | AD COUNCIL | EMOJI | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo |
| DADS#SHARETHELOAD (CASE STUDY) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai |
| HELP KENYA NOT KANYE | CROWDRISE | FUNDRAISING FOR KENYAN CHARITIES | ALMA DDB Miami |
| MAKE WHAT'S NEXT | MICROSOFT | TECHNOLOGY | M:UNITED//McCANN New York |
| HELLO | NZ TRANSPORT AGENCY | ROAD SAFETY | CLEMENGER BBDO |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London |
| GHOST VOTE | STATES UNITED TO PREVENT GUN VIOLENCE | PROMOTING SMART GUN LAWS | GREY NEW YORK |
| ADAPTOYS | CHRISTOPHER & DANA REEVE FOUNDATION | ADAPTOYS | 360i New York |
| BEAUTY TIPS BY RESHMA | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires |
| IMAGINE THE POSSIBILITIES CAMPAIGN | MATTEL | BARBIE | BBDO SAN FRANCISCO San Francisco |
| UNACCEPTABLE ACCEPTANCE LETTERS | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| F03 (Response / Real-time Activity ) | |||
| CELEBRATE PRIDE TOOL BY FACEBOOK | FACEBOOK Menlo Park | ||
| DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION | ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg |
| PIGEON AIR PATROL | PLUME LABS | PIGEON AIR PATROL | DIGITASLBi London |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK |
| ADIOS AMIGO | HEINEKEN | DOS EQUIS | HAVAS WORLDWIDE NEW YORK |
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago |
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| MR. ROBOT DEBT DELETION | NBCUNIVERSAL | MR. ROBOT | ISL Washington |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS |
| NO BORDERS | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles |
| #WHOISTHEKING | BURGER KING FRANCE | FOOD | BUZZMAN Paris |
| #LIVEINTHEMOVIES | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles |
| F04 (Co-Creation & User Generated Content ) | |||
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York |
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco |
| THE HOUSE OF CLICKS | HEMNET | COMMERCIAL RESIDENCE | PRIME Stockholm |
| DESIGN YOUR TIME | SAMSUNG | SAMSUNG GEAR S2 | LEO BURNETT FRANKFURT |
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City |
| VERIZON IN MINECRAFT | VERIZON | CONSUMER ELECTRONICS | WIEDEN+KENNEDY Portland |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles |
| DATA DUNK | VERIZON | VERIZON | R/GA New York |
| 4000 STOPS | RUTER - PUBLIC TRANSPORTATION IN OSLO | PUBLIC TRANSPORTATION | McCANN OSLO |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| OPEN ROAD PROJECT | TOYOTA | TOYOTA I-ROAD | DENTSU INC Tokyo |
| AMATEUR REPLAY | ALLIANZ | INSURANCE | OGILVY & MATHER SINGAPORE |
| BOSS EVERYONE | ADIDAS | ADIDAS ACE PURECONTROL FOOTBALL BOOT | IRIS SPORT London |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo |
| LEGO KRONKIWONGI | LEGO COMPANY | LEGO BRAND CAMPAIGN | FACEBOOK CREATIVE SHOP New York |
| REWORD | HEADSPACE | REWORD WEB APPLICATON | LEO BURNETT MELBOURNE |
| GOOGLE ANDROID LEAP SECOND | GOOGLE ANDROID | ANDROID | DROGA5 New York |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland |
| F05 (Influencer / Talent ) | |||
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York |
| STEAL THE SHOW | NIKE | NIKE COURT | AKQA New York |
| SWITCHEROO | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO New York |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK |
| GIRL EMOJIS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT CHICAGO |
| OUR GREATEST ADVENTURE | 20TH CENTURY FOX | THE MARTIAN | 3AM New York |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY |
| NOT COMING SOON | REMY MARTIN | LOUIS XIII | FRED & FARID New York |
| MY FIRST WOMEN'S DAY | L'ORÉAL PARIS BRASIL | L'ORÉAL PARIS | WMcCANN Rio De Janeiro |
| COMPTON | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles |
| ANTIDIARY | SAMSUNG | SAMSUNG MOBILE | EDELMAN New York |
| THE SHELTER PET PROJECT | AD COUNCIL, MADDIE'S FUND, THE HUMANE SOCIETY OF THE UNITED STATES | THE SHELTER PET PROJECT | J. WALTER THOMPSON New York |
| BEDSTOCK | MMRX | NON-PROFIT | ANOMALY New York |
| F06 (Innovative Use of Social or Community) | |||
| CURIOSITY SAVES | DISQUE DENUNCIA - ANONYMOUS TIP HOTLINE | ANONYMOUS TIP HOTLINE | AGÊNCIA3 Rio de Janeiro |
| WESTPAC CHOPPER APPEAL | WESTPAC | CHOPPER APPEAL MONTH | DDB GROUP NEW ZEALAND Auckland |
| DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION | ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg |
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City |
| SMART SOCIAL LEASING | DAIMLER AG, SMART MM | SMART FORTWO, SMART FORFOUR | BBDO GROUP GERMANY Berlin |
| VERIZON IN MINECRAFT | VERIZON | CONSUMER ELECTRONICS | WIEDEN+KENNEDY Portland |
| PLAYLISTS FOR LIFE | DOCTORS WITHOUT BORDERS | DOCTORS WITHOUT BORDERS | Y&R PRAGUE |
| TRUTH DETECTOR | 89 FM | 89 FM | DDB BRASIL São Paulo |
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York |
| DATA AUCTION | VIRGIN MOBILE | VIRGIN MOBILE | TBWA\SYDNEY |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London |
| YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne |
| SNAP COUNSELLORS | LOVEDOCTOR.IN | SNAP COUNSELLORS | TBWA\INDIA Mumbai |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH |
| F07 (Content Placement ) | |||
| #HYPERMADE | LOWE'S | LOWE'S | BBDO New York |
| VERIZON IN MINECRAFT | VERIZON | CONSUMER ELECTRONICS | WIEDEN+KENNEDY Portland |
| FLIPSIDE | LOWE'S | LOWE'S | BBDO New York |
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY |
| JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO |
| F08 (Community Building / Management ) | |||
| FANSHAKE | NATIONAL AUSTRALIA BANK | NATIONAL AUSTRALIA BANK | CLEMENGER BBDO MELBOURNE |
| CLASH OF CLANS INTEGRATED CAMPAIGN | SUPERCELL | CLASH OF CLANS | BARTON F. GRAF New York |
| GHOST VOTE | STATES UNITED TO PREVENT GUN VIOLENCE | PROMOTING SMART GUN LAWS | GREY NEW YORK |
| ANTIDIARY | SAMSUNG | SAMSUNG MOBILE | EDELMAN New York |
| #LIVEINTHEMOVIES | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles |
| SOCIAL INNOVATION CAMPAIGN | LOWE'S | LOWE'S | BBDO New York |
| F09 (Use of Social Data & Insight) | |||
| LOVE THIS? LIVE THERE. | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles |
| MIRRORS OF RACISM | NGO CRIOLA | NGO | W3HAUS São Paulo |
| WORDDEBT | HEALRWORLD | GREEK FINANCIAL CRISIS | GEOMETRY GLOBAL Hong Kong |
| SPOTIFY SINGLES | SPOTIFY | SINGLES (FOUND THEM FIRST, TASTE REWIND, MIXTUP, ...) | RAZORFISH New York |
| F10 (Apps / Tools) | |||
| I AM A WITNESS | AD COUNCIL | EMOJI | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne |
| F11 (Social Currency & Commerce) | |||
| SMART SOCIAL LEASING | DAIMLER AG, SMART MM | SMART FORTWO, SMART FORFOUR | BBDO GROUP GERMANY Berlin |
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York |
| G01 (Tangible Tech ) | |||
| HELPMET | THAI HEALTH PROMOTION FOUNDATION | THAIHEALTH ROAD SAFETY PROJECT | BBDO BANGKOK |
| F21 THREAD SCREEN | FOREVER 21 | FOREVER 21 | BREAKFAST New York |
| DREAM ADVENTURES | EXPEDIA | TRAVEL | 180LA Santa Monica |
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo |
| PINLIST | TOK&STOK | FURNITURE STORE | DDB BRASIL São Paulo |
| CLEVER KASH | ASB BANK | CLEVER KASH | SAATCHI & SAATCHI Auckland |
| PUMA BEATBOT | PUMA | ATHLETIC WEAR | J. WALTER THOMPSON New York |
| THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT | THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT Los Angeles |
| G02 (Spatial Tech ) | |||
| EXPLORE STOCKHOLM | TAXI STOCKHOLM | EXPLORE STOCKHOLM - SIGHTSEEING REINVENTED | WE ARE YOURS Stockholm |
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK |
| TRIBECA FILM FESTIVAL REACTOR | TRIBECA FILM FESTIVAL | FILM FESTIVAL | J. WALTER THOMPSON New York |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney |
| G03 (Digital Billboard) | |||
| THE BOYS | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE |
| PHOTO COACH | CANON | CANON LENSES | 360i New York |
| H01 (Integrated Multi-Platform Campaign (Online & Offline)) | |||
| BALLANTINE'S SPACE GLASS | PERNOD RICARD | BALLANTINE'S | HAVAS WORLDWIDE London |
| PROJECT LITERACY | PEARSON | PROJECT LITERACY | FCB INFERNO London |
| EXPLORE STOCKHOLM | TAXI STOCKHOLM | EXPLORE STOCKHOLM - SIGHTSEEING REINVENTED | WE ARE YOURS Stockholm |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK |
| THE DIADORA DELIVERY | DIADORA SPORT | DIADORA RUNNING SHOES AND APPAREL | SMFB Oslo |
| UNFAIRY TALES INTEGRATED | UNICEF | HUMANITARIAN AID | 180LA Santa Monica |
| SQUADVERTISER | MICROSOFT | XBOX / HALO | McCANN LONDON |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM |
| MAGIC WORDS - THE UNWRITTEN STORIES | HP | HP | ALMAPBBDO São Paulo |
| JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid |
| DADS#SHARETHELOAD (INTEGRATED) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai |
| NO BORDERS | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles |
| THE NEW YORK TIMES VIRTUAL REALITY LAUNCH CAMPAIGN (NYT VR) | THE NEW YORK TIMES | NYT VR APP AND CORRESPONDING CONTENT | THE NEW YORK TIMES New York |
| RATE MY ROOF | ORGIN ENERGY | ORIGIN ENERGY | CLEMENGER BBDO MELBOURNE |
| YEAR IN MUSIC 2015 | SPOTIFY | SPOTIFY | STINKDIGITAL New York |
| SOCIAL INNOVATION CAMPAIGN | LOWE'S | LOWE'S | BBDO New York |
| BEAUTY TIPS BY RESHMA | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI |
| INTUIT QUICKBOOKS SMALL BUSINESS BIG GAME | INTUIT QUICKBOOKS | QUICKBOOKS | RPA Santa Monica |
| GIVE EXTRA, GET EXTRA | WRIGLEY, A SUBSIDIARY OF MARSORPORATED | EXTRA GUM | ENERGY BBDO Chicago |
| COLOR MAPS | COMEX | COLOR CATALOG | J. WALTER THOMPSON MEXICO Mexico City |
| "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES | NORTON BY SYMANTEC | NORTON | GREY SAN FRANCISCO |
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