Digital Craft shortlist
The Digital Craft shortlist has been released, with 97 entries making it to the final round at Cannes Lions 2016.
There are no South African entries on the shortlist:
Digital Craft Lions shortlist
| Title | Client | Product | Agency | Country |
| A01 (Interface & Navigation (UI)) | ||||
| WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE | SUBARU OF AMERICA | SUBARU | CARMICHAEL LYNCH Minneapolis | USA |
| FMTK | SWEDISH ARMED FORCES | RECRUITMENT SERVICES | DDB STOCKHOLM | SWEDEN |
| SONS OF GALLIPOLI | KALE | CERAMICS | JAM3 Toronto / MODIKI Istanbul | CANADA |
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista / GOOGLE Mountain View | USA |
| WEBER BBQ CULTURES | WEBER | WEBER GRILLS | UNCLE GREY Copenhagen | DENMARK |
| UNDER ARMOUR SLAY YOUR NEXT GIANT | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York / UNDER ARMOUR Baltimore | USA |
| IN SPACE WE TRUST | ROSCOSMOS | SPACE EXPLORATION | AILOVE Moscow | RUSSIA |
| A02 (Digital Illustration) | ||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY |
| PAUL, THE DRAWING ROBOT | MEDIAFIN | DE TIJD NEWSPAPER | FAMOUS BRUSSELS | BELGIUM |
| TACO EMOJI ENGINE | TACO BELL | TACO EMOJI LAUNCH | DEUTSCH LA | USA |
| MALU MOLETOM | GOVERNMENT OF THE STATE OF SÃO PAULO | WINTER CLOTHING DRIVE | LEW'LARA\TBWA São Paulo | BRAZIL |
| A DOG'S STORY | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND |
| A03 (Video / Moving Image) | ||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY |
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| STEP ON STAGE WITH THE PERFORMING ARTS | GOOGLE CULTURAL INSTITUTE | GOOGLE London | UNITED KINGDOM | |
| DEJA VU | KAMRA | KAMRA | DEJA VU MUSIC VIDEO | DOT BY DOT | JAPAN |
| SONS OF GALLIPOLI | KALE | CERAMICS | JAM3 Toronto / MODIKI Istanbul | CANADA |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE |
| WEBER BBQ CULTURES | WEBER | WEBER GRILLS | UNCLE GREY Copenhagen | DENMARK |
| HOLO-CINEMA INSTALLATION | LUCASFILM | IMMERSIVE CINEMA EXPERIENCE | ILMXLAB San Francisco | USA |
| SONG FOR SOMEONE | APPLE | APPLE MUSIC | VRSE.WORKS Los Angeles | USA |
| A04 (Image Design) | ||||
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| A05 (Music / Sound Design) | ||||
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| PLAY THE PINGPONG | TV-TOKYO | TABLE TENNIS | DENTSU INC Tokyo | JAPAN |
| REMIX WITH M | MARS CHOCOLATE NORTH AMERICA | M&M'S | BBDO New York | USA |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE |
| MUSIC VS GUN VIOLENCE | CHICAGO IDEAS | EVENTS | LEO BURNETT CHICAGO | USA |
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| A06 (Typography) | ||||
| TYPE TO DESIGN – THE WORLD'S FIRST INSTAGRAM FONT | 36 DAYS OF TYPE | 36 DAYS OF TYPE - DESIGN CHALLENGE | SUPERHEROES AMSTERDAM Amsterdam | THE NETHERLANDS |
| TYPEVOICE | THE WEBBY AWARDS | AWARDS | OGILVYONE NEW YORK | USA |
| A07 (Overall Aesthetic Design) | ||||
| THE IMPOSSIBLE GAME | SNCF | SNCF ENGINEER CHALLENGE | TBWA\PARIS | FRANCE |
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE |
| WEBER BBQ CULTURES | WEBER | WEBER GRILLS | UNCLE GREY Copenhagen | DENMARK |
| IN SPACE WE TRUST | ROSCOSMOS | SPACE EXPLORATION | AILOVE Moscow | RUSSIA |
| B01 (User Experience Design (UX)) | ||||
| NIKE RISE 2.0 – COACH OF COACHES | NIKE BASKETBALL | NIKE RISE | AKQA London | UNITED KINGDOM |
| MEET HALFWAY | PAYPAL | FINANCIAL SERVICE | CP+B Boulder | USA |
| PACE STATION | NIKE | RUNNING PACE STATION | R/GA New York | USA |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE |
| RE:SHAKESPEARE | SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY | THE RE:SHAKESPEARE APP | CHEIL UK London | UNITED KINGDOM |
| CHROME MUSIC LAB | CHROME MUSIC LAB | GOOGLE New York | USA | |
| B02 (Native & Built-In Feature Integration) | ||||
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| THE SAFETY TOUCH | LEAGUE AGAINST CANCER, BOGOTÁ. | BREAST CANCER AWARENESS PROGRAM | LEO BURNETT COLOMBIA Bogotá | COLOMBIA |
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista / GOOGLE Mountain View | USA |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich | GERMANY |
| RE:SHAKESPEARE | SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY | THE RE:SHAKESPEARE APP | CHEIL UK London | UNITED KINGDOM |
| SAMSUNG SAFETY SCREEN | SAMSUNG | SAMSUNG APP | LEO BURNETT DUBAI | UNITED ARAB EMIRATES |
| B03 (Omni-Channel Experience Design: Multi Platform) | ||||
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA |
| B04 (Overall Functional Design ) | ||||
| AIRFORCE.COM | U.S. AIR FORCE | U.S. AIR FORCE | GSD&M Austin / MEDIAMONKS Amsterdam | USA |
| FORD CREDIT LINK SHARED LEASING | FORD MOTOR CREDIT COMPANY | FORD | VML Kansas City / GTB Dearborn | USA |
| SAMSUNG SAFETY SCREEN | SAMSUNG | SAMSUNG APP | LEO BURNETT DUBAI | UNITED ARAB EMIRATES |
| CHROME MUSIC LAB | CHROME MUSIC LAB | GOOGLE New York | USA | |
| C01 (Editorial) | ||||
| BALLANTINE'S INSTAZINE | PERNOD RICARD | BALLANTINE'S | HAVAS WORLDWIDE London | UNITED KINGDOM |
| MAGIC WORDS - THE UNWRITTEN STORIES | HP | HP | ALMAPBBDO São Paulo | BRAZIL |
| UNFAIRY TALES INTERACTIVE STORYBOOK | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
| EDITIONS AT PLAY | EDITIONS AT PLAY, GOOGLE PLAY | GOOGLE Sydney / VISUAL EDITIONS London | UNITED KINGDOM | |
| C02 (Rich Media) | ||||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA |
| EXPLORE STOCKHOLM | TAXI STOCKHOLM | EXPLORE STOCKHOLM - SIGHTSEEING REINVENTED | WE ARE YOURS Stockholm | SWEDEN |
| C03 (Omni-Channel Storytelling) | ||||
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
| MAGIC WORDS - THE UNWRITTEN STORIES | HP | HP | ALMAPBBDO São Paulo | BRAZIL |
| D01 (Curation of Data) | ||||
| ZYRTEC 'ALLERGY IMPACT' | MCNEIL CONSUMER HEALTHCARE | OTC ORAL MEDICINE | J. WALTER THOMPSON New York | USA |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| D02 (Data Storytelling) | ||||
| STRAVA - INSIGHTS | STRAVA | STRAVA | STINK London | UNITED KINGDOM |
| THE END OF SOCIETY SIMULATOR | UBISOFT | UBISOFT | BETC Paris | FRANCE |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| VACATION MATCHMAKER | TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT | TOURISM | VML Kansas City | USA |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA |
| GOOGLE SHOPPING INSIGHTS | GOOGLE SHOPPING INSIGHTS | GROW Norfolk | USA | |
| D03 (Data Visualisation) | ||||
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| CODEOLOGY | BRAINTREE PAYMENTS | CODEOLOGY BY BRAINTREE | WEST SF San Francisco | USA |
| QUANTUM OF PEACE | WARSAW RISING MUSEUM | WARSAW RISING MUSEUM | PANGENERATOR Warsaw | POLAND |
| E01 (3D Models) | ||||
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| E02 (Augmented Reality (AR)) | ||||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA |
| DIEHARD FAN | NISSAN NORTH AMERICA | NISSAN'S NCAA PARTNERSHIP | CRITICAL MASS Calgary | CANADA |
| E03 (Virtual Reality (VR)) | ||||
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| HELP | GOOGLE ATAP | GOOGLE SPOTLIGHT STORIES | USA | |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| SAMSUNG BEDTIME VR STORIES | SAMSUNG | SAMSUNG BEDTIME VR STORIES | BBH London | UNITED KINGDOM |
| THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT | THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT Los Angeles / RSA FILMS Los Angeles / THE VIRTUAL REALITY COMPANY Los Angeles | USA |
| E04 (Innovative Use of Technology) | ||||
| MAGIC WORDS - THE UNWRITTEN STORIES | HP | HP | ALMAPBBDO São Paulo | BRAZIL |
| EMERGENCY PIN CODE | SEKRON SECURITY SYSTEMS | SEKRON DIGITAL PROTECTION | GREY BRAZIL São Paulo | BRAZIL |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| WILSON X CONNECTED BASKETBALL | WILSON SPORTING GOODS | WILSON X CONNECTED BASKETBALL | PHENOMENON Los Angeles | USA |
| SAMSUNG BEDTIME VR STORIES | SAMSUNG | SAMSUNG BEDTIME VR STORIES | BBH London | UNITED KINGDOM |
| ROAM DELIVERY | VOLVO CARS | IN CAR DELIVERY SERVICE | OGILVYONE LONDON / OGILVY PUBLIC RELATIONS London | UNITED KINGDOM |
| TACOBOT | TACO BELL | TACOBOT | DEUTSCH LA | USA |
| #SEECOLORS | SAMSUNG | SAMSUNG #SEECOLORS | LEO BURNETT BUDAPEST | HUNGARY |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT | THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT Los Angeles / RSA FILMS Los Angeles / THE VIRTUAL REALITY COMPANY Los Angeles | USA |
| E05 (Technological Achievement in Digital Craft) | ||||
| F21 THREAD SCREEN | FOREVER 21 | FOREVER 21 | BREAKFAST New York | USA |
| HELP | GOOGLE ATAP | GOOGLE SPOTLIGHT STORIES | USA | |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT | THE MARTIAN VR EXPERIENCE | TWENTIETH CENTURY FOX HOME ENTERTAINMENT Los Angeles / RSA FILMS Los Angeles / THE VIRTUAL REALITY COMPANY Los Angeles | USA |
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