Branded Entertainment, Radio and PR finalists announced
![[One Show 2016] Branded Entertainment, Radio and PR finalists announced](https://biz-file.com/c/1604/337617.jpg)
There are finalists from 30 countries with nine from South Africa.
Music streaming service Pandora is the sponsor for the Radio discipline, and will have a presence at The One Club’s weeklong festival Creative Week, which features The One Show, industry conferences and networking events.
"We’re thrilled to be a part of The One Show, recognizing innovation and excellence in audio advertising," said Lauren Nagel, director of audio advertising creative at Pandora. "Audio is one of the best ways to engage consumers – especially when they’re on the go or not looking at a screen. Typically, marketers spend a lot of time thinking about their visual identity but not enough time thinking about the sound of their brand. As leaders in the audio space, we are glad to see the industry shifting towards building sonic strategies and the creative community thinking about audio in new ways.”
With more than 1,500 entries, Branded Entertainment is one of the largest disciplines of The One Show.
Category finalists
South African finalists
| AWARDS SHOW | PRINT-READY CATEGORY NAME | PRIMARY COMPANY NAME | CLIENT | ENTRY TITLE | CITY | COUNTRY |
| Radio | Consumer: Advertising – Single | Ogilvy & Mather / Johannesburg | Lucozade | Lucozade Energy Drink - Night Before The Project | Johannesburg | South Africa |
| Radio | Consumer: Advertising – Single | Ogilvy & Mather / Johannesburg | Lucozade | Lucozade Energy Drink - Team Building | Johannesburg | South Africa |
| Radio | Consumer: Advertising – Campaign | 1886 Advertising / Johnnesburg | Cell C | Igugu | JHB | South Africa |
| Radio | Consumer: Advertising – Campaign | TBWA\Hunt\Lascaris / Johannesburg | Flight Centre, Student Flights | Travel before its not fun anymore | Sandton | South Africa |
| Radio | Consumer: Advertising – Campaign | TBWA\Hunt\Lascaris / Johannesburg | Tiger Brands | Sexy Times | Sandton | South Africa |
| Radio | Non-Profit: Public Awareness – Single | "FCB Africa / Johannesburg + Sonovision / Johannesburg" | The Lonely Road Foundation | No Escape | Johannesburg | South Africa |
| Radio | Craft: Music / Sound | 1886 Advertising / Johnnesburg | Cell C | Igugu | JHB | South Africa |
| Radio | Craft: Music / Sound | TBWA\Hunt\Lascaris / Johannesburg | Flight Centre, Student Flights | Beach Party | Sandton | South Africa |
| Radio | Craft: Music / Sound | TBWA\Hunt\Lascaris / Johannesburg | Flight Centre, Student Flights | Beer Fest | Sandton | South Africa |
Visit www.oneshow.org for more information.