Voting for service - 5 May 2014

As the country celebrates 20 years of democracy, with Freedom Day held last Sunday, 27 April, the CGCSA's Gwarega Mangozhe took a look at what the consumer goods industry has achieved during this time.

Wednesday will mark the last of this week-after-week stretch of public holidays, when people make a mark of their own. Election day can be compared in some ways to a customer service survey - the theory is to vote for the party that provides the best service delivery (although in practice, we all know it's a little more complicated than that). But where retail is concerned, it isn't any more complicated, which is why customer satisfaction surveys are so important.

Happy voting!