AAA course on brand management

Running June to October 2007, the AAA School of Advertising will be running a module on strategic brand management, incorporating the latest theory and practical applications of two key disciplines – brand management and account planning.

Delegates should leave the course with the latest knowledge and insights, which will aid them in staying on the leading edge of a continuously changing field.

The Brand Management course will cover the following topics:

  • Intro to brands and brand equity
  • Brand choreography and brand contact
  • Brand elements and brand identity
  • Brand management

      A: Brand system

      B: Brand strategies
      C: Brand equity research and tracking
      D: Brand leveraging

      E: Brands and the law

  • Corporate branding
  • Launching a new brand
  • Managing a brand in the trade
  • Financial issues in brand management

Details

Starts : 2 June 2007
Finishes : 13 October 2007
Lectures : Wednesday evenings & Saturday mornings
Times:

    5.30pm – 8.30pm on Wednesdays9am – 12.30pm on Saturdays

Cost: R 7 350 -00
Deposit : R4500 (payable on enrolment)
Pass mark : 50%
Exam date : 27 October 2007

For more information, contact Alison on +27 (0)11 781 2772, email or go to www.aaaschool.co.za.


 
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