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DieselCar goes digitalDieselCar has made the decision to follow the overseas trend and go digital. For the very first time in South Africa a totally free, premium-quality motoring magazine is available for download at the reader’s convenience. The idea behind the new format is simple: a free-subscription means more subscribers, while the digital format makes the magazine more freely available. This, in turn, means more readers, more exposure, and a happier subscriber base. It also sidesteps the never-ending gremlins of distribution, which is an added bonus, say the publishers. At the same time as relaunching DieselCar>, an ezine called TestDriven will be launched, featuring all forms of vehicles, including the very latest motorcycles, and even the occasional watercraft. To subscribe to both go to www.dieselcar.co.za. |