How sustainable is sustainability?
Retailers use the concept of 'sustainability' to differentiate their products. In doing so, they add to the cost of food to the consumer.
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Scientists relate that research funds are more readily available if their proposals have something to do with 'sustainanility'. Consumer journalists love the term, and the retail chain stores have realised they can use 'sustainability' to differentiate the food on their shelves from the identical product on another chain's shelves.
Read the full story on Farmer's Weekly.