Advertising masterclass at Design Indaba

The SA creative index should ratchet up several notches this week when 20 top creative directors brainstorm ideas at an exclusive advertising masterclass. The workshop, part of Design Indaba, is presented in association with D&AD, a global design and advertising educational charity.

“Creative education has always been a major component of Design Indaba,” explains Design Indaba founder Ravi Naidoo.

“We must ensure that local design meets – or preferably surpasses - international standards if we are to generate wealth, create more jobs and export our creative services and products. We know this latest initiative with D&AD and The Sunday Times will fire up the imaginations of everyone present and inspire us all to create a better future, by design.”

D&AD facilitators

The masterclass will be facilitated by D&AD president Tony Davidson of Weiden + Kennedy in London. D&AD deputy president Simon Waterfall will also contribute. D&AD sets industry standards, educates and inspires the next generation and, more recently, has demonstrated the impact of creativity and innovation on business performance.

Davidson, with Kim Papworth, is renowned for his work on brands such as Nike, Aiwa and Honda UK; and with BMP, on VW, War on Want, Courage, Sony, Crookes Healthcare, Scottish Amicable and Heinz.

Waterfall has a Masters degree in industrial design from the Royal College of Art and established the Deepend studio with friends and partners Gary Lockton and David Streek in 1994. His often controversial but always entertaining insights make him a valued contributor at international events, including ICOGRADA, Hyper Island, Parsons School of Design, the Royal Society of Arts and the Institute of Contemporary Arts. The Royal Society of Arts has honoured him with a fellowship in recognition of his contribution to British design and he’s a member of the Art Directors Club of New York.

Media partner

The masterclass is sponsored by Design Indaba media partner The Sunday Times, which has invited 20 guests from throughout South Africa to the Victorian splendour of the new Ribboville restaurant, set in the former Standard Bank building in Cape Town’s CBD. The event takes place on the evening of Wednesday, 23 February 2007.

Says GM: Marketing of Johncom Media Investments, Susan Russell, “We see the masterclass as a great opportunity to sit down with 20 of the best creatives whose work we regularly carry in The Sunday Times, and to share ideas about print media going into the 21st century.”

Go to www.designindaba.com for more information.