Building your brand with corporate social responsibility
The January/February 2007 issue of B®and magazine carries 20 extra pages focusing on corporate social responsibility (CSR) as a brand building tool, kicking off B®and’s regular new focus section, B®and Report.
B®and Report features editorial and corporate case studies of four pages, each in specific areas of brand-building, such as branding and marketing in the ICT and telecoms industry, youth market branding, and the financial sector.
The first B®and Report carries editorial on how broad-based black empowerment can be extended into corporate social responsibility action that builds the brand; CSR in the world branding environment; and results of local research on attitudes to using CSR in branding. The report features case studies of Levi Strauss South Africa, SABC corporate, and Absa bank.