The full Cannes Lions Creative Effectiveness shortlist
The full Cannes Lions Creative Effectiveness shortlist has been released. The winners will be announced at an awards ceremony tomorrow evening...
Cannes Creative Effectiveness shortlist
| Title | Client | Product | Entrant Company |
|---|---|---|---|
| HAPPY ID | COCA-COLA | COCA-COLA | McCANN LIMA |
| PENNY THE PIRATE | LUXOTTICA | OPSM | SAATCHI & SAATCHI Sydney |
| THE SMART PHONE LINE | SAMSUNG | GALAXY S4 | COLENSO BBDO Auckland |
| GRAZED ON GREATNESS | MJ BALE | MJ BALE | WHYBIN\TBWA GROUP SYDNEY |
| DILL | LIDL | LIDL | INGO Stockholm |
| FARMED AND DANGEROUS | CHIPOTLE MEXICAN GRILL | CHIPOTLE | PIRO New York |
| BALD CARTOONS | GRAACC | NGO | OGILVY BRASIL São Paulo |
| THE BEAR AND THE HARE | JOHN LEWIS | DEPARTMENT STORE | ADAM&EVEDDB London |
| BENTLEY BURIAL | ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo |
| IF WE MADE IT | HEINEKEN USA | NEWCASTLE | DROGA5 New York |
| THIS IS WHOLESOME | MONDELÉZ INTERNATIONAL | HONEYMAID | DROGA5 New York |
| WENDY'S PRETZEL BACON CHEESEBURGER LOVE SONGS | WENDY'S | QSR | VML Kansas City |
| CABLE EFFECTS | DIRECTV | PAY TV | GREY NEW YORK |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD McDONALD LAUNCH) | TACO BELL | TACO BELL BREAKFAST MENU | DEUTSCH LA |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | VOLKSWAGEN BUS | ALMAPBBDO São Paulo |
| THE WORLD'S TOUGHEST JOB | AMERICAN GREETINGS | CARDSTORE | MULLEN Boston |
| THE LAUNCH OF PS4 | PLAYSTATION | GAMES CONSOLE | BBH NEW YORK |
| LIVE TEST SERIES | VOLVO TRUCKS | THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM | FORSMAN & BODENFORS Gothenburg |
| OFFROAD | DAIMLER AG / SMART | SMART FORTWO | BBDO GROUP GERMANY Berlin |
| MISTAKES | NZ TRANSPORT AGENCY | SPEED | CLEMENGER BBDO WELLINGTON Wellington |
| GHITA, THE SOCIAL SHEPHERD | VODAFONE | VODAFONE | McCANN ERICKSON ROMANIA Bucharest |
| AUSSIE BUILDERS | MARS | SNICKERS | CLEMENGER BBDO MELBOURNE |
| KAN KHAJURA TESAN STATION | UNILEVER INDIA | UNILEVER | LOWE AND PARTNERS WORLDWIDE London |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | FOOD RETAIL | MARCEL Paris |
| SPEAKING EXCHANGE | CNA | CNA | FCB BRASIL São Paulo |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai |
| WHY WAIT UNTIL IT'S TOO LATE? | FUNERAL INSURANCE COMPANY DELA | BRAND | OGILVY & MATHER AMSTERDAM |