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Five ways to stop stressing out your customersCompany executives - especially customer service leaders - will tell you that the customer is the most important person on the planet and that the company is focused on making the customer happy with a laser-like intensity. ![]() © Syda Productions – 123RF.com Take a look at a typical mission statement - it's all about the customer. Yet many customers would rather have a root canal than contact a company for support, and this is especially true in the tech world. All too often, for the customer, the support experience is a frustrating, time-wasting exercise in futility. We know this is true because we are customers ourselves. We've all felt that palpable sense of dread when we have to call a toll-free support number, expecting a massive, circular phone tree followed by a seemingly endless wait, and possibly a clueless rep when (if!) we finally do reach a human being. It doesn't have to be that way, and those of us who manage or influence customer support delivery have an obligation to make it work. A teamwork-focused strategy and effective application of technology and data can help us do our jobs better - and stop stressing out our customers. Read the five ways to stop stressing out your customers on E-CommerceTimes.com. |