Puma set for soccer world cup roadtrip

Spreading love, unity and joy is the purpose of Puma's Gear Box, a modified bus that will undertake a funfilled footballing roadtrip across South Africa from 1 June until 11 July 2010.

Photography by Kim (Puma)

5fm's DJ Fresh and Euphonik will get the party started by doing a live broadcast from Barba's in Bloemfontein on 2 June where the bus will make its first stop.

PUMA's Gear Box, converted by Designamite, is fully equipped as a mobile store so that fans across the country will be able to shop onboard. The interior of the former Mercedes Lux Liner owes its customer-friendly design to 'The Passion' bass guitarist from the Dirty Skirts.

Besides taking in smaller country towns, the Gear Box will also make appearances at PUMA Party Safaris that are planned for Johannesburg, Port Elizabeth, Pretoria, Cape Town and Durban.

PUMA is also partnering with Hummba, a social network for people on the move, so fans can visit www.hummba.com or www.pumaunity.com to keep track of the bus.