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Twitter conversation insights into the #DACongressHabari Media looks at a few Twitter stats from last weekend's #DACongress, following the appointment of Mmusi Maimane as the official leader of South Africa's main political opposition party, the Democratic Alliance (DA). #DACongress and @MmusiMaimane received a combined 26K+ tweet mentions and over 477 million potential impressions. Hashtag, #DACongress, accrued over 29,000 tweets with 440 million impressions while the account, @MmusiMaimane was mentioned in over 7,000 tweets and 37 million impressions. ![]() Top retweets
"What's clear is that South Africans use Twitter to respond, report or react to news and events in real-time and follow these events via their social media platforms," says Marius Greeff, Commercial Director at Habari Media. Statistics supplied by Adynamo. Source: Crimson Hexagon / Terms: #DACongress, "Mmusi Maimane" (7 May - 11 May 2015) - South Africa only. |