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D&AD challenges students to 'show the world who they are'The quest for a coveted D&AD Student Yellow Pencil gets underway again this week with the launch of the D&AD Global Student Awards 2007. Seven South African students received recognition at the 2006 competition, so it's time to show the world once again who we are. ![]() This year Music Videos debuts as a category, sponsored by avant-garde English band Radiohead. Students with a passion for directing will be challenged to create a video for Thom Yorke's track 'The Clock'. Daring students can also enter the new 'What Else Do You Do' category to assert the stature of their creativity. In its 29th year, the competition calls upon college and university students across the globe to tackle live briefs from some of the world's biggest brands. The 32 briefs are set by the world's foremost designers, advertising and business professionals and cover a wide spectrum of creative disciplines and industry sectors. Apart from Radiohead, this year's roster of sponsors includes Ford, Hamleys, IKEA, Lonely Planet, MTV, Puma, and Shelter. Says D&AD chief executive Michael Hockney, "D&AD continually strives to enhance its wide range of education programmes, and particularly those aimed at the professional development of up and coming creative talent. We are very excited by this year's new categories - 'What Else Do You Do' and Music Videos. Not only will students be challenged to 'show the world who they are' in the new open category, but they will also have the opportunity to demonstrate their untapped directing potential on the global music stage." "Winning a D&AD Student Yellow Pencil and being featured in the D&AD Student Annual is the most effective way for students to stand out from the crowd and make an impression on the creative sector" adds Garrick Hamm, D&AD Education chairman. "We commend everyone who graces the stage at the D&AD Global Student Awards Ceremony & Dinner. These are the students who walk into the top jobs and set the new standards. These are our future-makers." D&AD Student Global Awards 2007 programme:
2007 sponsors by category:
Animation: icount/Nexus Productions Digital Advertising: IKEA/Agency.com London Digital Advertising: npower/npower Direct Mail: Capital One/WWAV Rapp Collins Environmental Design: The Architecture Foundation/The Architecture Foundation Furniture Design: Vitra/Vitra Graphic Design: Coutts Flag/Coutts & Co. Graphic Design: 'The Edge'/Don't Panic Graphic Design: Dott 07/Dott 07 Graphic Design: Land Securities/Land Securities Illustration: Dyan Sheldon/Walker Books Integrated Communications: Eurostar's Leisure Select/Eurostar Music Videos: 'The Clock'/Radiohead Open Brief: Ford/Wunderman Open Brief: MTV Morphs!/MTV Open Brief: Red Bull/Red Bull Packaging Design: King Cobra/Cobra Beer Packaging Design: Warburtons/Warburtons Photography: Grazia Magazine/Grazia Poster Advertising: Corbis/Corbis Poster Advertising: Shelter/Shelter Press Advertising: Dove/DWP/COI/Images of Disability Press Advertising: HIV Vaccine/Saatchi Healthcare Product Design: BAMA/BAMA Product Design: The Ageing Population/The Design Council Product Design: Hamleys/Hamleys Radio Advertising: Radio Advertising/Pump it up TV Advertising: Teenage Road Safety/Leo Burnett Typography: Horror Film Festival/Lippa Pearce 'What Else Do You Do': n/aWriting: Lonely Planet/Lonely Planet Facts & Figures: D&AD Global Student Awards 2006
For further information, go to www.dandad.org/education/. |