Facebook buys LiveRail video advertising firm

Facebook's Brian Boland says that LiveRail will be able to deliver digital video advertising to millions of users via Facebook. Image: All Facebook

"What LiveRail offers is a complete advertising solution for video publishers," Facebook Vice President of Advertising Product Marketing Brian Boland said in a blog post.

"We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," he said.

LiveRail's roster of customers includes ABC, Dailymotion, A&E Networks, and Major League Baseball website MLB.com.

San Francisco-based LiveRail touts itself as the world's largest programmatic platform for effectively targeting video ads to online viewers.

The company has 170 employees and delivers more than seven billion video ads each month for hundreds of customers.

"Our goal at LiveRail has been to build the best technology in the world to help connect the digital video advertising ecosystem," the company said in an online post.

Source: AFP via I-Net Bridge