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Malt beer loses ground to market shiftsBMi Research has released its 2014 annual quantification report on malt beer in South Africa, which indicates that with its higher prices, malt beer has had minimal growth against the craft beer and sorghum beer products. ![]() © stockphoto-graf - Fotolia.com Craft beer, though a small proportion of the total market, has been the major trend in 2013. This has slowed the growth of established malt beer brands, as consumers move towards 'hand-made', exclusive beers. The market has seen minimal growth, which is expected to continue. Other shifts in the industry have included:
On/off consumption![]() Though on-consumption is the highest shareholder of malt beer, it has steadily lost market share to off-consumption in recent years, a trend that is expected to continue moving forward. Local regional distribution![]() Though Gauteng has the highest share of malt beer distribution, the remaining provinces are gaining market share, with the exception of the Eastern Cape, which is a difficult area to access due to its mostly rural demographic nature. BMi Research specialises in consumer and industrial research in various sectors, including the retail market. For more information, go to www.bmi.co.za. |