The Med-Lemon family
Grey Worldwide has produced an animated commercial for Med-Lemon Cough Syrups, the style of which allowed the agency freedom to play around with sound design and character motion without losing the distinctive Med-Lemon branding.
According to Grey, the animated style also gives the spot a difference factor - it stands out from the usual medicinal advertising consumers have become used to.
The Med-Lemon cough syrups, with three variants made from naturally-based ingredients to treat different cough symptoms, are suitable for adults and children, distinctly illustrated by the use of an animated family.