Three SA nominees among 2006 D&AD Pencil finalists

South Africa's representation in the D&AD Global Awards has increased dramatically since last year - three Pencil nominations and 16 'In Book' entries this year, compared to 10 'In Book' and no Pencil nominations in 2005. Winners of Yellow Pencils, or the even more rare Black Pencil, will be announced at the D&AD Global Awards Ceremony & Dinner on 24 May 2006.

A 'Yellow Pencil', the equivalent of a Silver Award, is a piece of work or campaign that is a true marker for creative excellence, while the 'Black Pencil', the Gold Award, is for a piece of work or campaign that is truly ground-breaking - the kind of work that can redefine a medium. 'In Book' is for work that is included in The D&AD Annual 2006 as a record of the best work of the year; this work has not won an award, but deserves recognition.

"A record amount of work from a record number of countries was entered into the D&AD Global Awards this year," says D&AD chief executive Michael Hockney. "The quality of nominations is due to the dedication and hard work of D&AD Judges, who ensure that our high standards are maintained."

This year, 745 entries will be included in The D&AD Annual 2006, of which 142 have been nominated for a D&AD award.

All in all, categories with a significant number of nominations include: Television & Cinema Crafts (20 nominations), Television & Cinema Advertising (11), Digital Crafts (10), Art Direction (nine), and Online (eight). Some judges were privileged to set the standard by nominating the first ever award recipients in new categories such as Gaming (four nominations), Magazine & Newspaper Design (six) and Direct (seven).

Details of South African nominees are as follows:

2006 D&AD Global Award Pencil South African nominees
EntrantCategory/sub-categoryTitleClient
Daddy Buy Me A PonyMagazine & Newspaper Design/Complete MagazinesAfro II MagazineSpier Arts Trust & Afro Magazine
Lobedu Leo BurnettDirect/Direct AmbientBlanketSalvation Army
The Jupiter Drawing Room Cape TownWriting for Design/PackagingPrimi Piatti Wine BottlesPrimi Piatti

2006 D&AD Global Award In Book South African nominees
Daddy Buy Me A PonyIllustration/Graphic DesignAfrican Story Without WordsAfro Magazine
Daddy Buy Me A PonyIllustration/Graphic DesignDesign Indaba InviteInteractive Africa (Design Indaba)
Daddy Buy Me A PonyIllustration/Magazine & Newspaper DesignAfro II MagazineSpier Arts Trust & Afro Magazine
Gloo Digital DesignDigital Crafts/Art DirectionDesktopNet#work BBDO SA
King James RSVPBranding/Logos & TypefacesFlat Stanley LogoFlat Stanley
Lobedu Leo BurnettDirect/Direct Poster AdvertisingBlanketSalvation Army
Lobedu Leo BurnettGraphic Design/PostersBlanketSalvation Army
Net#Work BBDOAmbient/PR & Creative StuntsGhost TrolleySimba
Net#Work BBDOTV & Cinema Crafts/WritingWarning SignsVirgin Unite
Ogilvy South AfricaGraphic Design/PostersWillem BoshoffExclusive Books
Ogilvy South AfricaWriting for Design/Graphic DesignWillem BoshoffExclusive Books
TBWA\Hunt\Lascaris JohannesburgDirect/Direct Radio CommercialsDrunk CallerDrive Alive
TBWA\Hunt\Lascaris JohannesburgDirect/Writing for DirectMuhammad AliReach for a Dream
TBWA\Hunt\Lascaris JohannesburgTV & Cinema Crafts/DirectionSoweto All StarsSasol
TBWA\Hunt\Lascaris JohannesburgTV & Cinema Crafts/Use Of MusicCompetenceAssociation for the Blind
TBWA\Hunt\Lascaris JohannesburgTV & Cinema Crafts/WritingMuhammad AliReach for a Dream

The full list of nominees can be found at http://www.dandad.org/nominations2006.


 
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