The 38th annual Magazine Publishers Association of South Africa (MPASA) PICA Awards for magazine and publishing excellence was held on Wednesday, 7 November 2007. Sumien Brink of New Media Publishing walked off with Editor of the Year for both Custom Publishing and Consumer Publishing, the former for Woolworths Taste and the latter for Visi. Willemien von Solms of Agri Connect ‘s The Dairy Mail took Editor of the Year for Business-to-Business Publishing.