Certificate in brand management

Learn all about branding!

A subject that opens up a world of understanding of the importance of brands and branding - something that is part of our lives - whether we like it or not. Even today, as you drive along a busy street, stroll in a mall, watch television, page through a magazine, listen to the radio, surf the net or chat on Twitter, you are constantly faced with numerous brands and branding messages.
For a long time branding has been seen as part of the marketing discipline. Traditionally branding is part of the marketing mix, or the 5P's: product, price, promotion, place and people, whereas branding is part of the augmented level of a product. In recent years marketing has however evolved, and now has become 'competition led' with huge implications on branding, which explains why branding has become central to the marketing discipline.
As brands become central to the core of many businesses, brands are now considered to be the responsibility of senior management and the boardroom.
As the delegate embarks on this exciting journey of discovering branding, know that they will learn more than what is commonly understood when referring to a brand or branding as a concept. They will also learn how to think strategically about managing a brand and ensuring each brand becomes the responsibility of senior management and the boardroom.
South Africa is now, more than ever ready for creative, original and passionate marketers who have the ability to build brands that will not only be successful within the southern African context, but also become truly global brands.

Date: 29 September 2013 to 03 November 2013
Venue: Gauteng
Cost: R6600.00