It's a wrap: The Internet Year 2007comScore, in a recently released report, "The 2007 U.S. Internet Year in Review" highlighting the major trends in U.S. Internet activity, finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist. • Social networking giant Facebook.com reaped the benefits of opening registration to all users, jumping 81% versus December 2006 to 34.7 million visitors in December 2007 The top-gaining site categories in 2007 reflected trends in both the online and offline worlds. The politics category grabbed the top position, gaining 35%, as the 2008 presidential election and primary season kicked into high gear. Women's community sites also jumped 35%. With the ever-increasing coverage of celebrity news, from Britney Spears' meltdowns to Anna Nicole Smith's death, entertainment news sites jumped 32%. Online classifieds had a strong 2007 growing 31% versus year ago, as it continued to impinge on traditional news media's classified revenues. In 2007, searches at the five major core search engines increased 15% to 9.6 billion searches. Google Sites led, up more than 30% from the previous year. Yahoo! Sites ranked second, followed by Microsoft Sites, Time Warner Network, and Ask Network. More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56% share of the market.? For more information, please visit comScore. |