Emerging Market Immersion Day
Understanding the emerging market is vital for every company in South Africa. With POPAI you can gain firsthand experience of the reality, with expert commentary explaining the key factors in this vibrant and rapidly changing world.
The Emerging Market has been well documented and researched but POPAI SA provides you with an invaluable opportunity to gain insight into the lesser known area of this markets unique relationship with retail.
POPAI SA in partnership with Provantage are hosting a shopper marketing tour on 30 October 2015. The tour will take delegates to Soweto from 08.30 - 15.30.
Insights such as how does the emerging market shop, what opportunities exist for brands/retailers, has the development of malls in townships killed spaza's and what drives consumer loyalty for specific retail outlets to name a few will be shared.
Guests will also be taken into low and mid LSM households to chat to consumers in understanding how they shop.
To book your seat or for more information, contact Suko Bulle at POPAI SA on az.oc.iapop@okus or 086 177 6724.
Date: 30 October 2015
Time: 08:30 - 16:00
Venue: Randburg, Johannesburg
Cost: R2,650 excl VAT