A quick-ish guide to the SA digital agency landscape

2 Jun 2010

I think the digital industry in South Africa is on the brink of some major changes. In fact, many of these changes started a few years ago with a flurry of major acquisitions by big media and advertising groups of digital agency businesseses.

A quick-ish guide to the SA digital agency landscape

AquaOnline was gobbled up by WPP, Trigger went to Aegis, Prezence to Primedia, and Amorphous to Avusa. A little more recently, half of Gloo was purchased by Kagiso Media.

The recession then put the brakes on the consolidation, but if rumours are to be believed, the whole show is back on. Traditional agencies, scared of being marginalised and made irrelevant by the explosion of digital marketing, are on the acquisition trail once more. Deals are being discussed and mooted and debated. So it's about to become even harder to understand who's who in the zoo.

Thus I bring you a brief and incomplete list of the who's who of the digital agency landscape in South Africa. I stress these are the businesses I know and am aware of, and this is by no means a comprehensive list.

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About the author

Jarred Cinman is one of the founders of Cambrient (www.cambrient.com), one of South Africa's leading content management and web marketing businesses. He currently holds the peculiar combination of creative director and software director at the company. He has been in the industry for 14 years and is a fairly regular blogger and thinker on all things digital. Email him at [[jc@cambrient.com]], follow him on Twitter at @jarredcinman and listen to him on digital marketing podcast The Digital Edge.