Media, audience are content co-creatorsIt's not just professionals making content anymore, but rather professionals working with their audiences to create content.
About the authorOmar Essack has been executive director: broadcasting at Kagiso Media (www.kagisomedia.com) since 2004 and began his career in commercial radio in 1990. Omar is a member of the University of the Witwatersrand Journalism Advisory Board, executive committee member of the South African Advertising Research Foundation (SAARF), a trainer in broadcast management in South East Asia with the Deutsche Welle Academy and was a panel member at the European Radio Awards in 2007. Contact Omar on tel +27 (0)11 537 0600 or email him at omar@kagisomedia.co.za. |