Battle at Kruger creator returns to South Africa for the E-Tourism Africa Summit

Jason Shlosberg, the American tourist and creator of the Battle at Kruger safari video that went on to become an award winning internet sensation returned to South Africa to speak at the 4th Annual E-Tourism Africa Summit which took place in Cape Town on 15 and 16 September.

Shlosberg shot the video on a visit to Kruger National Park in 2004 when he witnessed the most incredible encounter between lions, buffalos and a crocodile. The world famous video is now the 12th most watched video on YouTube with over 62 Million views to date. The video has won numerous awards and has been featured on National Geographic, Animal Planet and international news channels. YouTube co-creator Chad Hurley named it his favourite video ever posted on the site.

The video is widely regarded as the greatest example of travel content going "viral" and the power of user generated content to market destinations, with over 62 million people watching South African content with no marketing input or budget.

This is just one of the many international social media success stories being featured at this year's E-Tourism Africa Summit, which is sponsored by both South African Tourism and Cape Town Tourism. Also appearing this year will be the digital team from Visit Britain, recently named the most influential online Tourist Board as well as leading digital agency MDS Ideas who managed the famed "Best Job In the World" campaign for Queensland Tourism in Australia.

(Images extracted from YouTube video)

For more information on the E-Tourism Africa Summit and to register, click here.