Marketing for non-marketers in a digital age

Who should attend?
Anyone who has been tasked with marketing responsibilities but don't necessarily have a marketing
background, or traditional marketers wishing to learn more about how the internet can be used for
marketing success.

What will I learn?
The two-day course will help you to:
• Identify and build meaningful relationships with your target market
• Understand the competitor landscape and create strategies that stand out
• Create smart and effective marketing campaigns with high return on investment
• Unpack the world of social media, websites and digital
• Measure and evaluate all your efforts

Presenter and guest speakers:
Mariska Burger: Mariska is a marketing engineer passionate about people, technology and Africa and has over a decade of experience helping businesses achieve their marketing goals. She loves finding clever solutions for clients' problems and inspiring people by sharing her knowledge and ideas. When she's not busy crafting marketing strategies, she loves to entertain friends with good food and wine.

Su Little: Su launched into the exciting world of 'social networking' nearly 20 years ago at the tender age of 14.
With seven years of both corporate and agency experience across strategic brand management, social media, digital and CRM under her belt, and the first South African to be recognised on the global list of Corporate Social Strategists, Su is a regular speaker at social media and digital conferences around South Africa.

Suhaifa Naidoo: With a BsocSC degree from UCT and a post-graduate Honours degree from Unisa, coupled with a passion for digital marketing and technology, Suhaifa is perfectly suited to her position of Digital Marketing Manager for Realmdigital, an enterprise software development agency. She has a passion for social media, technology and anything digital.

Special discount for friends, start-ups, NGOs and Girl Geek Dinners Cape Town members.

For more information: http://mdpmarketing.co.za/

Date: 05 February 2015 to 06 February 2015
Time: 08:00 - 17:00
Venue: Asara Wine Estate and Hotel, Stellenbosch