Digital marketing strategies

This three-day workshop will bring you up to speed with the evolution of Digital Marketing by acquiring the necessary skills to implement digital media as part of an integrated marketing strategy. Discover insights into mobile, local, social and search marketing while understanding all the principles required to develop an effective digital marketing and online content strategy.

Course Contents:

The digital landscape
Planning your digital marketing strategy
Understanding the online consumer (reader)
Writing for the web
Planning your online content strategy
Article marketing
Repurposing content
The social-mobile-local search tripartite
Building your social media strategy
Using social media such as Facebook, Twitter,LinkedIn, Google+ and Google +1 for Business
Integrating your Mobile Marketing Campaigns
Search Engine Marketing for Mobile (Mobile SEO and Keyword Advertising)
Local Search and Location based services
Email Marketing Legislation and Guidelines
Understanding Search Engines
Search Engine Optimisation guidelines
Link building strategies
Keyword Research
Building your online advertising strategy
Monetizing your website with Google AdSense
Analytics and Measuring your ROI

Who Should Attend:
Marketing Managers, Digital Managers, Online Marketers, Digital Media Consultants, Internet Marketing Consultants, Search Engine Marketers, Social Media Co-ordinators, Website Owners, e-Commerce Managers, Webmasters, Communications Managers, Content Managers, Copywriters, Online Publishers.

Date: 23 November 2011 to 25 November 2011
Venue: Protea Hotel Sea Point, Cape Town
Cost: R3,750 or R2,850 if booked & paid by 5 Nov’11.