UK most awarded country at 2014 Eurobest Festival of CreativityHELSINKI, FINLAND: Eurobest, Europe's leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising, has announced the 2014 winners. The UK has taken home 75 trophies, not only its greatest Eurobest haul to date, but also ranking the country as the most awarded this year. Germany follows with 71 awards and then France with 58. Volvo Trucks, this year's Advertiser of the Year, has six awards, one of them a Grand Prix, which according to chairman of Lions Festivals Terry Savage, "adds huge resonance to the fact that tit has been presented with the Advertiser of the Year accolade tonight. The company's wins have marked its place as a brand that is creatively brave." Commenting on the work that he has seen as jury president, Rob Reilly, Global Creative Chairman, McCann Worldgroup, said, "There is some fantastic work in both the Film and Print categories, along with some wonderful craft. Where the real opportunity lies for Europe is in the Integrated category. The best ideas are the ones that surprise you in different ways and in different places. It's hard to do but when it is done well, it does so much more than just winning an award." 2014 winners Branded Content & Entertainment: 24 winners: 1 Grand Prix, 3 Gold, 11 Silver, 9 Bronze - Grand Prix: TBWA\Helsinki, Finland, 'Brändärit (BuyThis) - A Sitcom Where A Fictional Ad Agency Works With Real Clients', Gigantti, Paulig, Atria, Fazer, Vikingline, Metsätissue, LIDL, Sonera, Nissan and Instrumentarium Other awards
Agency of the Year was given to adam&eveDDB London. The Cyranos McCann Barcelona took second and Forsman & Bodenfors Gothenburg were in third place. The Eurobest Golden Palm, given to the most awarded production company, was presented to Folke Stockholm with Academy Films London taking second and MJZ London third. Independent Agency of the Year went to Forsman & Bodenfors Gothenburg. Runners up Kolle Rebbe Hamburg were in second place and Jung von Matt Hamburg in third. Network of the Year award was presented to DDB. Second place went to Publicis and third to McCann. Philip Thomas, CEO of Lions Festivals, said, "With over 2200 people in Helsinki for Eurobest, it had been a fantastic and inspiring Festival with winning work that had showcased Europe's ability and innovation in the field of creativity." Louise Benson, Festival Director for Eurobest added that after such a successful three days in Finland she was now "excited to be bringing the 2015 edition of Eurobest to Antwerp next year." For more information, go to www.eurobest.com. |