In addition, the full-service agency has also been selected to oversee the South African launch of Cipla Nutrition - a brand extension of Cipla Medpro, focusing on sports nutrition and supplements.
"After a successful project period, we are delighted to have secured the PR account for one of the biggest names in the local pharmaceutical sector. The team is looking forward to putting strategies in place to raise awareness of Cipla's intellectual capital, product offerings and sponsorship and CSI activities across both traditional and new media channels.
"Our continued ability to expand our client portfolio in today's tough economic climate is testament to our agency's ability to fuse strategic thinking, creative energy and content generation to deliver tangible business results for our clients," says Gavin Etheridge, Director of Epic Communications: Cape Town.
