Its jury members will handpick a two-man team who will be given the opportunity to travel to the Cannes Lions Festival and represent South Africa in the international Young Lions Competition. Andrew MacKenzie, creative director of Boomtown, has been selected as a jury member.
"South Africa has world-class creative talent. What a privilege to be able to judge the creative rock stars of the future, the young talent that will fly the flag for South Africa at Cannes 2015", says MacKenzie. "It's exciting. It's opportunity for local talent to experience the global stage and give a taste of the great things they can achieve."Format
The local South African competition follows a similar format, and the brief will be published on 21 April at 12:00.
Teams entering for the 2015 Cinemark Young Lions competition must register for the competition by 21 April at http://cinemark.co.za/cannes-lions
. All commercials must be submitted by 23 April at 12:00. Winners will be announced on 4 May.