The Pavilion Shopping Centre relies on Bloom Marketing to handle the overall strategy and distinctive positioning of the centre - primarily events, promotions, competitions, exhibitions and media relations. Services such as customer and tenant relations, architecture, and centre branding follow a close second.
Bloom Marketing has executed 360° marketing tactics for the centre including out-of-the-box event management, design and media augmentation. The activations have included spend and competition elements for the benefit of the tenants (stores) in the centre - who are on a national and international competitor level.
For the Bloom Marketing team, the highlight so far has been growing The Pavilion Shopping Centre's customised Facebook page to new heights. Within the first three weeks of its launch, the number of new members climbed to an average of 560 per week. The Facebook page is an innovative and interactive platform for centre management, shoppers and tenants to connect with one another. The page allows the maximum amplification of activations and the sharing of generic and/or critical Pav-related information.
The Pavilion Shopping Centre, being one of KwaZulu-Natal's premium shopping and lifestyle destinations, is a growth-prompting account for Bloom Marketing and has expanded the team's expertise within the retail sector.
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