And to add to the brand's popularity, the magazine will also be available weekly throughout the World Cup to keep fans well-informed of all the latest soccer news!
The first edition is out on June 7, and inside you will find a detailed guide to all the games, scores, players, teams, and the best on-field action shots in the 128-page World Cup soccer special.
Kickoff.com is Africa's biggest stand-alone sports site. Page impressions in May were 5.2 million, a massive jump from the 3.8 million in April. The growth in unique users was also staggering, up more than 100 000 to 455 000. Just this past Tuesday the site recorded 380 000 page impressions on a single day, shattering any previous records, which suggests June will be even bigger.
"With over five million page impressions recorded on Kickoff.com during May, this is a massive milestone for both Kick Off and Touchline Media. We can only imagine the numbers we'll get during the World Cup month itself," says Duncan Woods, Sports Brand Manager at Touchline Media.
KickOff.com also features a social networking site, Team Kick Off, which continues to gain popularity amongst users. Team Kick Off is approaching 6 000 members and provides the perfect platform for soccer lovers to interact and share their World Cup experiences.
