"This is Shape's fifth Advantage Admag Award, but probably the one we are most proud of given last year's difficult trading conditions, additional competition in the health and wellness arena, and reduced resources," says editor Toni Younghusband. "This award is testimony to Shape's continued position as undisputed leader in health and wellness. We are proud of what Shape stands for and the fact that what we offer is unique in this sector, which is why our circulation has not declined despite the new entrants. We are delighted that the industry continues to recognise the quality and integrity of Shape's health and wellness offering."
Says Deborah Herd, editor of Fit Pregnancy: "Parenting is a growth sector in the magazine industry. A number of new magazines have entered the market recently and we are thrilled that Fit Pregnancy has once again been recognised as a leader in the field. Pregnancy is a very intimate subject - it's such a privilege to share the journey with our readers."
"I'm so happy for the editors and teams of Shape and Shape Fit Pregnancy magazines. They are dedicated and committed to their readers and work extremely hard to deliver these quality magazines which have been recognised by Advantage. I'm very proud to be associated with these brands and the people who make them what they are," says Craig Ross, group publisher of Shape and Fit Pregnancy.
The Admag Awards recognise excellence in editorial strategy, content and innovation.
