SilverstoneCIS was appointed as turnkey agency for Vodacom Mobile Media (the mobile advertising division at Vodacom). Responsibilities include strategy, brand management, creative, marketing, advertising, promotions, events and digital services.
The SilverstoneCIS team is excited about the opportunity to work so closely alongside the pioneering Vodacom Mobile Media team led by Vodacom Executive Head, Rick Joubert.
The Vodacom Mobile Media team has the exciting function of commercialising and taking the Vodacom assets to market from a mobile media and marketing platform perspective.
The Vodacom Mobile Media division was established in 2007 and even as a fledgeling operation, its team is not only leading the way locally, but also setting the bench mark internationally in this space.
Vodacom is the leading cellular network operator in South Africa and boasts over 20 million customers. Some of the mobile advertising target audience platforms include:
- Please Call Me
with approximately 22 million messages delivered daily
(ad-tagged text message service) - Vodafone live!
mobile internet portal with 1.7 million unique visitors monthly
(WAP banner ads and branded mini-portals) - Vodacom4me
fixed internet portal with near 3 million registered users
(fixed internet banner advertising) - AdMe
permission-based targeted mobile marketing platform with near 200, 000 opted in consumers
(SMS and MMS Messaging)
Key focus areas for the SilverstoneCIS team as part of the Vodacom Mobile Media (VMM) communication strategy include simplifying the rather complex mobile media message and creating more intuitive collateral that could translate the actionable value to marketers and advertisers at first glance.
A big challenge lies in convincing brands, media and advertising agencies of the immediate potential and oportunities that could be leveraged through Vodacom in the mobile advertising space. One of the first moves towards achieving this objective was the creation of the new VMM strap line: 'Mobile Media. Right Here. Right Now!'
“New Media communication came a long way in a big hurry over the past decade and marketers who respond slow to the South African mobile media opportunity will loose ground quickly to early adopters" said Raymond Buckle, CEO at SilverstoneCIS.
"The fact that SilverstoneCIS is also an accredited Sales House partner to Vodacom Mobile Media, gives our team first hand insight based on interaction with VMM's target market, which will directly benefit the outcome of all collateral and deliverables on this account." said Laurent Buckle, Creative Director at SilverstoneCIS.
The SilverstoneCIS team is particularly pleased by the fact that they are active participants in the historic establishment of "Mobile, the 7th Mass Media Channel" in South Africa as part of the Vodacom Mobile Media team.
Reference:
www.on-the-line.co.za
www.silverstonecis.com
(Downloadable SilverstoneCIS Mobile Marketing Guide Available)
