Vodacom Mobile Media (VMM) appointed SilverstoneCIS as their strategic Sales House Partner to assist in channeling their mobile media and marketing solutions into the South African market.
Mobile has been heralded as the '7th Mass Media' channel by global thought leaders. In South Africa, Vodacom is currently the most aggressive role-player in advocating and positioning mobile media as an absolute essential in the marketing mix.
Not only does Vodacom talk the talk, but indeed they are walking the walk. With Vodacom's foundation as the leading cellular network provider in SA, they have more eyeballs accessible to advertisers through a variety of platforms and media options than any of their competitors in this space.
In the short space of around 18 months, the VMM team established media options supported by cutting edge enabling technologies and services that galvanizes the combined opportunities of:
- the exploding mobile internet
- mobile television
- the power of targeted permission-based messaging
- powerful interactive response-based marketing and social
- media tools
Audience platforms include Vodafone live!, Please Call Me, Vodacom4me, Free View, AdMe, The Grid and MyWaves. Enablers such as Mobot (Picture Recognition), Lead Generator (USSD Interaction), Scratch Card (Java App), Short-Codes, Vouchers, Ticketing, Mobi Sites, MMS and Banner Design is available to hit the ground running.
SilverstoneCIS was selected as a strategic Sales House Partner to channel these mobile options to brands, media and advertising agencies in South Africa.
SilverstoneCIS's award-winning track record and experience in digital and interactive media over the past 12 years enables them to translate the phenomenal power of mobile into integrated strategies for brands and their agencies that could unleash untapped ROI accross existing traditional media spend.
Although mobile is a ground-breaking amplifyer in integrated media campaigns, predictions are that brands could shift anything between 4 and 25 percent of their total media budgets exclisively to mobile over the next 4 years. Vodacom predicts mobile advertising to be worth R1.5 billion by 2011.
"We believe that Mobile as a mass media channel will reshape the South African advertising landscape and as a company, we are a proud participant at ground zero where this disruptive trend is taking shape" said Raymond Buckle, CEO at SilverstoneCIS.
Reference:
www.on-the-line.co.za
www.silverstonecis.com
(Downloadable SilverstoneCIS Mobile Marketing Guide Available)
