The Mobile Marketing Association (MMA) is the premier global non-profit association that strives to stimulate the growth of mobile marketing and its associated technologies.
The MMA is a global organization with over 700 members representing over forty countries, and as of their announcement on Friday the 7th November 2008, officially has a representative council in South Africa.
SilverstoneCIS is proud to be confirmed as one of only 16 founder members of the South African Council of the Mobile Marketing Association.
The MMA SA founder members are a select group of organisations with an interest in ensuring the continued and accelerated growth of mobile as a medium in South Africa:
- Admob
- Brandsh Media
- Capital Supreme (Pty) Ltd t/a Multimedia Solutions
- Celebrity Systems (Pty) Ltd
- Clickatell
- Google Inc.
- GroupM
- Habari Media
- Microsoft (MSN and Windows Live)
- Mobiclicks
- OgilvyOne Worldwide
- One Digital Media
- Ringco
- SilverstoneCIS
- Vodacom (Pty) Ltd
We are committed to adding value to the initiatives of the local council which has confirmed its agreed priorities to be:
- Ensuring the implementation of existing MMA creative and technical standards and recommending their adaptation for local market conditions where appropriate
- Establishing standards for mobile advertising measurement and tracking promotion of mobile as an important marketing and advertising medium for South African advertisers and agencies
Contact SilverstoneCIS to find out more about the MMA SA and how it benefits your organisation and mobile marketing initiatives.
Reference:
www.mmaglobal.com
www.silverstonecis.com
(Downloadable SilverstoneCIS Mobile Marketing Guide Available)
