The Tanqueray Time tour was launched recently at the Taste of Jo'burg - a four-day extravaganza of the finest cuisine and drink available in the country. While visitors to the show jostled for samples of world-class food and wine, Tanqueray offered retreat from the heat and mayhem with an oasis of couches, cocktails and cool-toned piano.
At the heart of the lounge was a square Barcode bar manned by four professional bartenders who, despite the relaxed atmosphere, served more than 3000 drinks over the weekend. And the concoctions they were mixing? Signature Tanqueray cocktails made using classic ingredients and the world-renowned gin that's been made according to the same secret recipe since 1830. The combination of Barcode's dedicated service and elegant infrastructure - including specialist bottle showpiece with cascading dry ice smoke - proved the perfect platform for the projection of the Tanqueray experience.
Now launched in style, the national Tanqueray Time activations will be rolled out in Jo'burg, Cape Town, Durban, PE and East London till the end of November. Look out for the Barcode team at premium venues throughout the country.
