Red Cherry Television approached SilverstoneCIS to analyze Unilever's requirements for an online website for their brand Ola Paddle Pop (South Africa) using the theme "Galactica".
In collaboration with the acclaimed advertising agency, Hardy Boys, SilverstoneCIS took up the challenge that would bee driven by traditional advertising channels such as televisions, product branding and many others.
The website consists of two tiers namely the brochure website and the online game which calls on young users to sign up and become an Ola Paddle Pop Cadet, seeking out the legendary Galactica ice-cream flavours in a space pod through four adventurous stages that could help save the world from a giant asteroid. The stages are timed and players compete for the highest score to win the PSP at the end of the campaign.
The SilverstoneCIS team strived to design an environment that resembled space, focusing more on the visual aspect rather than a mass of information. A unique floating navigation device can be used to explore the different sections of the website.
