Advertising and Anarchy - Barcode fuels the 2006 Loerie Awards

Literally. With unseasonable cold and rain laying siege to the east coast, Loerie attendees were delighted to be greeted by a four metre Barcode bar at registration on the first morning of the event - perfect for warming the spirits.

Although continuous rain over the 16th and 17th of September forced the cancellation of promotions planned for the beachfront area, the weather did little to dampen the spirits of the creative crowd. Parties simply moved indoors, with Barcode supplying a two metre bar for a promotion in nightclub Backline, as well as a four metre bar for the SABC afterparty.

Moved to the Margate Hotel, Sunday night's SABC afterparty was a surreal affair - stilt walkers, fire eaters, dancers in perspex boxes, jugglers, belly dancers, the sexy Golden Girls and a giant python were among a few of the spectacular distractions. Equally spectacular was Barcode's bar. As a centerpiece to Brandhouse's Johnnie Walker promotion, the four metre bar glowed with Johnnie Walker's signature colours, while a striking back bar display included two-metre long light boxes branded with the whiskey's iconic insignia.

Barcode's mixologists designed a unique range of Johnnie Walker cocktails for the event - delivered to eager guests on a specially designed cocktail menu. Preparation and presentation of the cocktails on the day was left in the hands of Alex Farnell - South Africa's #1 flairtender - and Amos Gumede - King Shaker Zulu. Their flawless flair routines and well-balanced cocktails fuelled one of the advertising industry's most celebrated parties of the year.