D&AD taps into creative jealousies...
Speaking in the three films are Dan Wieden of Wieden+Kennedy, Iain Tait of Google Creative Labs and Jennifer Walsh of Sagmeister and Walsh. They each explain a piece of work they wish they'd done from the past 12 months, offering a rare insight into the minds of three of the industry's most respected creatives.
Factory Fifteen has produced three mesmerising animations that take you inside the iconic Yellow Pencil to reveal three layers portraying the rich worlds of design, advertising and digital. The animated intros highlight the breadth and quality of work that is awarded at D&AD, referencing seminal pieces including Heatherwick Studio's Olympic Cauldron, McCann Erickson's Dumb Ways to Die and Channel 4's Meet the Superhumans.
Ad legend, Dan Wieden, discusses the Climate Name Change Campaign by 350Action. This campaign named devastating storms after US policy makers that denied climate change is occurring. Digital guru, Iain Tait, explains the genius behind the Philips Hue Lightbulb. Lightbulbs with LEDs that respond to programming in the home to reflect the mood of inhabitants. Designer, Jennifer Walsh, talks about her love of the Whitney branding by Experimental Jetset. A responsive design scheme that moulds to its function.
The films were developed by Wieden+Kennedy London in response to a brief to highlight the work and people behind the world's most celebrated creative award.
Credits
Agency
• Creatives: Toby Treyer-Evans & Laurie Howell
• Creative Directors: Tim Vance & Paul Knott
• Executive Creative Director: Tony Davidson
• Agency producer: Andrew Shelton
• Accounts: Alex Rodgers & Sophie Moss
• Agency Editor: Ben Hutton
Other
• Production Company: Nexus Productions
• Directors: Factory Fifteen
• Executive Producer: Julia Parfitt
• Producer: Nathalie Le Berre
• Sound Design: Echoic
Special Thanks to Wave and The Mill.
D&AD only awards work of the highest standard. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives the coveted Yellow, White and Black Pencils.
All awarded work appears in the D&AD Annual, and In Book and Nomination winners can claim Pencil Slices to mark their achievement.
The pinnacle of creative achievement across the design, advertising, and digital industries, the D&AD Awards have been running since 1962.
For information on how to enter this year's Awards, visit: http://www.dandad.org/awards14
Follow D&AD #DandAD14
Credits of Work
| Canal + 'Bear' | BETC Paris |
| Samsonite - 'Heaven & Hell' | JWT Shanghai |
| Trillion Dollar Campaign | TBWA Johannesburg |
| Alka Seltzer | CLM BBDO |
| Music. See what it's made of | Almap BBDO |
| Coke Hands | Ogilvy & Mather Shanghai |
| Sony 'Balls' | Fallon London |
| 'Meet the Superhumans | Channel 4 |
| Three little pigs | BBH |
| Cadbury's Gorilla | Fallon |
| Economist posters | AMV BBDO |
| Honda Grrr Engine | Wieden + Kennedy |
| Let's make some Great art | Laurence King Publishing |
| Plumen Lightbulb | Samuel Wilkinson Design |
| Don De Lillo | It's Nice That / PanMacMillan |
| Audi TT Coupe | Audi UK |
| Olympic Cauldron | Heatherwick Studio |
| Now is Better | Sagmeister & Walsh |
| Tip ton chairs | Vitra Barber & Osgerby |
| The world's most valuable social network | Grey Group Canada |
| Dumb ways to die | McCann Erickson Melbourne |
| A new warrior 'Greenpeace' | DDB Paris |
| Uniqlo 'Uniqlock' | Projector Tokyo |
| Arcade Fire 'Wilderness downtown' | @radical.media |
| Pay with a Tweet | R/GA |
| Smell Like a Man | Old Spice |