SEO Specialist

Job description

We're looking for a freelance / contract SEO specialist who knows that strategy only works when the execution is airtight. You'll be managing SEO delivery across a set of assigned client accounts, working within an established framework that tells you where to go, but relying on your own skill and judgment to get there.
This role suits someone who is highly organised, technically strong, and takes pride in doing thorough work across multiple accounts. You'll work alongside our writers, developers, and designers to make sure everything that goes live is optimised, on brief, and on time.

Responsibilities

SEO execution

• Execute the agency's SEO strategy across a set of assigned client accounts, ensuring monthly deliverables are completed on time and to standard
• Conduct SEO audits, produce clear prioritized fix lists for developers, write implementation briefs, and QA all work once complete
• Apply the agency's topic framework to each client, identifying content themes to build out and developing copy briefs that reflect each client's ranking priorities
• Optimize on-page elements and manage internal linking across client sites
• Execute local SEO initiatives
• Run competitor analysis to identify where clients are falling behind and surface opportunities to act on
• Assist with identifying opportunities for the creation of content assets for clients
• Plan and apply AEO and GEO process across accounts to maintain client visibility in AI-generated search results
• Analyze content performance across rankings, engagement, and conversions
• Set performance benchmarks and forecast SEO outcomes

Reporting and client management

• Assist with monthly client performance reports and mid-month internal performance reports
• Join client calls to present performance results, and assist with follow-ups and ongoing communication between calls

Operations

• Coordinate with the broader team that includes writers, developers and designers to keep SEO production on schedule, and review relevant outputs before they go live
• Follow existing internal SOPs consistently but flag where something in the process is not working, assist with creating new SOPs for SEO processes

Own hardware required

Requirements

• 3+ years of hands-on SEO experience, ideally in an agency managing multiple accounts
• Familiarity with CRO principles and how SEO performance connects to conversion and vice versa
• Familiarity with entity-based SEO and how it affects search visibility
• Proven track record of delivering organic growth for clients through disciplined execution
• Strong technical SEO knowledge including crawlability, indexation, Core Web Vitals, and site architecture
• Ability to write precise, unambiguous briefs for a developer, and QA their work effectively
• Familiarity with AEO and GEO and how AI tools surface and cite content
• Strong topic research skills with a solid understanding of search intent
• Comfortable working within an established strategic framework and applying it across multiple accounts
• Proficiency in SEO software suites, Google Search Console, GA4, and Screaming Frog or equivalent
• Experience in executing local SEO campaigns
• Ability to produce clear monthly reports and present them confidently to clients along with other team members
• Comfortable owning client-facing calls and managing ongoing client relationships
• Excellent written English for client communication and internal briefing
• Highly organized with strong attention to detail and time management
• Strong enough judgment to know when something needs to be escalated versus handled independently
• Comfortable working remotely and independently without close supervision
• Experience using AI tools to improve research, briefing, or reporting workflows
• Proven success in B2B market sectors

Posted on 05 Jun 17:50, Closing date 4 Aug