Marketing Coordinator

Job description

We are seeking a motivated and detail-oriented Marketing Coordinator who will report to the HOD: Marketing & Communications and to support the day-to-day operations of our marketing initiatives. The ideal candidate must be passionate about marketing and digital media, have a strong eye for detail, and enjoy using data to influence strategy and decision-making.


Key duties and responsibilities 

 
Day-to-day marketing operations

• Assist in the coordination and execution of marketing activities, ensuring smooth operations across various channels and projects.
• Track and report on marketing KPIs and metrics, providing insights to senior team members to improve performance.
• Manage marketing calendars, ensuring deadlines and project timelines are met.

Social media content and strategy:

• Work hand in hand with the social media team to manage creative assets, schedules, and social media content calendar for all platforms (Facebook, Instagram, LinkedIn, Twitter and Youtube.
• Brief in monthly campaign plans to the social media team and ensure all written creative captions align with the brand’s voice and engage the target audience.
• Create weekly reports for all social media channels for trends, engagement, and user-generated content to incorporate into strategy.
• Monitor all posts as per schedule for all platforms to ensure content is timely and relevant.

Social media analytics and reporting:

• Work hand in hand with the social media analyst to track engagement, reach, and conversion rates (e.g. Google Analytics, Meta Insights, etc.).
• Work hand in hand with the social media analyst to prepare and present weekly performance reports, offering insights and recommendations to optimise future content and campaigns.
• Monitor competitors' social media activities and industry trends to identify opportunities for improvement.

Event management:

• Assist in the planning and coordination of marketing events, including virtual events, webinars, activations, internal events and trade marketing.
• Collaborate with internal teams and external vendors to ensure event logistics are managed smoothly.
• Help with event promotion, including the creation of event materials and post-event follow-ups to engage attendees.

Campaign execution and support:

• Manage the execution of marketing campaigns across various channels, including email marketing, paid ads, and promotions
• Assist with creating promotional content, including graphics, email newsletters, and internal communications material.
• Ensure all campaigns are on track and deadlines are met.
• Manage and develop a report for all marketing projects briefed in by the HOD: Marketing and Communications.

Collaboration and communication

• Work closely with the HOD: Marketing and communications, production team and suppliers to ensure all campaigns and projects are aligned with the company’s objectives and brand guidelines efforts are integrated and cohesive.
• Provide regular updates to the HOD: Marketing and communications on project status, analytics, and campaign performance

Minimum qualifications and experience required: 

• Diploma or equivalent in marketing, communications, business, or a related field
• 3 - 5 years of experience in marketing, social media management, event and related roles
• Familiarity with social media platforms and content creation
• Experience with basic marketing analytics tools (Google Analytics, Facebook Insights, MailChimp, Asana, etc.) and performance tracking.

Skills and knowledge:

• Basic understanding of digital marketing, social media strategies, and SEO
• Computer literacy
• Understanding of administrative processes and procedures
• Excellent writing and reading skills in English, Zulu and Sesotho with the ability to craft engaging and on-brand captions and social media posts
• Strong organisational skills and ability to manage multiple tasks and deadlines
• Ability to analyse data and derive actionable insights to improve social media engagement and campaign performance
• Detail orientated
• Strong attention to detail and a creative mindset
• Excellent communication skills and ability to collaborate with cross-functional teams
• Passion for marketing and staying up to date with social media trends
• Proactive and self-motivated with a positive attitude.

In accordance with our Employment Equity goals and plan, preference will be given to suitable applicants from designated groups as defined in the Employment Equity Act 55 of 1998 and subsequent amendments thereto. Preference will be given to persons with disabilities. 

Applicants who have not been contacted within 4 weeks of submitting their application should assume that they have not been successful.

Posted on 05 Dec 12:18, Closing date 17 Dec