CMO Watch | Luxury, FMCG, media and tech see new leaders
Marketing leadership continues to be reshaped across sectors, with luxury houses refining brand storytelling, FMCG giants doubling down on transformation, and tech players formalising enterprise marketing functions.
New appointments for CMO positions have been made.
CNN appoints Anna Frost as head of global marketing
CNN has appointed Anna Frost as Head of Global Marketing, unifying its brand and growth marketing functions under a single leadership structure.
Frost joins from NBCUniversal’s Peacock streaming service, where she led growth and lifecycle marketing, and previously held senior digital and direct-to-consumer roles at Disney, Live Nation, and CNN+, where she worked on launch and go-to-market strategy.
Chloé appoints Valérie Leberichel as CMO
Chloé has brought in Valérie Leberichel as chief marketing officer as the brand accelerates its repositioning under CEO Laurent Malecaze and creative director Chemena Kamali.
Leberichel arrives with deep luxury communications credentials spanning some of the industry’s most influential maisons. She most recently held a senior global communications role at Gucci, where she oversaw global brand narrative and corporate storytelling.
Her career also includes senior communications leadership at Givenchy, long tenure at Celine, and global roles within Miu Miu under the Prada Group. Earlier experience spans Issey Miyake and Jean Louis Scherrer, giving her a rare end-to-end luxury communications background across heritage and contemporary brands.
Colgate-Palmolive promotes Ram Raghavan to Global CMO
Colgate-Palmolive has promoted Ram Raghavan to global chief marketing officer, strengthening its leadership bench as it pushes forward with brand transformation and digital-first marketing strategies.
Raghavan’s promotion marks the culmination of a nearly three-decade career within the organisation. He has held senior roles across Asia, North America and Latin America, most recently serving as president of enterprise oral care, where he was responsible for unifying global brand strategy across the company’s oral care portfolio.
According to recent company updates, he will now oversee global marketing across a wide portfolio that includes flagship brands such as Colgate, Palmolive and Elmex, as well as household and personal care brands spanning multiple categories.
OpenAI formalises marketing leadership in enterprise push
OpenAI has appointed Colin Fleming as chief marketing officer for its business unit, strengthening its enterprise go-to-market function as competition in the AI sector intensifies.
Fleming joins from ServiceNow, where he served as CMO, and previously held senior global marketing roles at Salesforce. His experience spans large-scale enterprise marketing, brand strategy and demand generation across global SaaS platforms.