D&AD Awards Pencil winners - Day 2

VML's ‘Stop the Cycle’ campaign for Huffington Post.

527 Pencils were awarded on the final day, bringing the total for this year to 721 Pencils, decided by juries made up of over 250 of the world’s top creatives. The results are announced as the D&AD Festival opens its doors to the public, with an exhibition of all winning entries. Highlights from the opening day of the festival include talks by Leila Fataar from Platform 13, Debbie Millman on her popular podcast Design Matters, and jury insight sessions where visitors can hear about some of the judges' views on this year’s entries and what it takes to make Pencil-winning work.

South African winners

South African agencies, Grid Worldwide, Joe Public United, Ogilvy Johannesburg, VML South Africa, Grey SA and TBWA\Hunt\Lascaris were amongst the winners announced. Yesterday it was announced that Grid Worldwide won for its work on the 'Meat made luxury' campaign for client, Marble in the Illustration for Design category and Ogilvy Johannesburg won for their work on the 'Suppertime Stories' campaign for KFC in the Community Experience category.

Advertising

D&AD Awards Pencil winners - Day 1

23 Apr 2018

Today it was announced that Joe Public United won in the Direct Mail category for its work on the ‘Know Your Strength’ campaign for Zazi. VML South Africa won in the Use of Online Advertising category for its work on the ‘Stop the Cycle’ campaign for Huffington Post. Grey SA won in the Radio Advertising Campaigns category for its work on the ‘Duracell Duralock: Times Change’ campaign for Duracell. TBWA\Hunt\Lascaris also won in the Radio Advertising Campaigns category for its work on the ‘World Gone Mad’ campaign for Flight Centre.

New Campaigns

#NewCampaign: Stop the Cycle

25 May 2017

This year sees a total of 721 Pencils awarded, with the United States topping the country rankings with 194 Pencils and South Africa ranked at #16 with 6 Pencils in the bag.Top ranking countries by number of Pencils won are:

1. United States - 194 Pencils
2. United Kingdom - 165 Pencils
3. Japan - 49 Pencils
4. Germany - 46 Pencils
5. France - 37 Pencils

Agencies who have received the most Pencils are:

1. BBDO New York - 26 Pencils
2. Dentsu - 18 Pencils
3. David Miami, AMVBBDO - 15 Pencils
4. McCann New York - 13 Pencils

Categories

Film Advertising Crafts (85); Branded Content and Entertainment (46); Branding (42); Media (41); Direct (37); Graphic Design (37); Digital Marketing (34); Film Advertising (32); PR (30); Crafts for Advertising (30); Crafts for Design (28); Experiential (22); Press Advertising (22); Book design (22); Integrated (21); Art Direction (21); Spatial Design (20); Product Design (19); Magazine and Newspaper design (18); Digital Design (17); Creativity for Good (16); Packaging Design (16); Music videos (16); Writing for Advertising (14); Outdoor Advertising (14); Radio and Audio (9); Writing for Design (7); Collaborative (5)

All 721 Pencils will appear in the 56th D&AD Annual published later this year.

There are no quotas for awards at D&AD. Therefore, the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at seven. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.

The value of creativity to business

D&AD CEO Tim Lindsay commented: “The last few days of judging have been incredibly inspiring, and we’re excited to open our doors today for this year’s Festival. All Pencil winning work is on show throughout the Truman Brewery, and will give visitors an insight into what creative excellence means today. It’s great to see the range of work that creative minds all over the globe are producing. Long gone are the days when design and advertising operated in silos. The work being produced today touches many industries and is a testament to the value of creativity to business.”

Country ranking by number of Pencils won:

All the winners