Film Lions shortlist
The Film Lions shortlist has been released, with 247 entries making it to the final round at Cannes Lions 2016.
There are no entries from South African agencies on the shortlist:
Mobile Lions shortlist
| Title | Client | Product | Entrant Company | Country |
| A01 (Savoury Foods) | ||||
| WIENER STAMPEDE | HEINZ | HEINZ CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE) | DAVID Miami | USA |
| THE RING | POT NOODLE | BRAND | LUCKY GENERALS London | UNITED KINGDOM |
| FOOD FOR MEN | STRYHNS | STRYHNS LIVERPATÉ | M2FILM Århus | DENMARK |
| A02 (Sweet Foods & Snacks) | ||||
| MARILYN | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO New York | USA |
| FIGURE DRAWING | MARS CHOCOLATE NORTH AMERICA | SNICKERS CRISPER | BBDO New York | USA |
| CURFEW | MARS CHOCOLATE NORTH AMERICA | SNICKERS CRISPER | BBDO New York | USA |
| ULTRASOUND | DORITOS | DORITOS | CUMMINS & PARTNERS Melbourne | AUSTRALIA |
| "CAFETERIA" | GRANDMA'S COOKIES | GRANDMA'S COOKIES | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| "BREAK ROOM" | GRANDMA'S COOKIES | GRANDMA'S COOKIES | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| UNFAMOUS | MARS CHOCOLATE NORTH AMERICA | SNICKERS BITES | BBDO New York | USA |
| OJIGI | AKAGI NYUGYO CO. | ICE POPS “GARIGARIKUN” | DENTSU INC. KANSAI Osaka | JAPAN |
| PORTRAIT | WILLIAM WRIGLEY JR. COMPANY | SKITTLES | DDB CHICAGO | USA |
| LINEUP | CON AGRA | SLIM JIM | DDB SAN FRANCISCO | USA |
| A03 (Alcoholic Drinks) | ||||
| TRIP | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| PARTY | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| THE RIGHT PATH TV | DIAGEO | GUINNESS | AMVBBDO London | UNITED KINGDOM |
| NEVER ALONE TV | DIAGEO | GUINNESS | AMVBBDO London | UNITED KINGDOM |
| BUD LIGHT PARTY | ANHEUSER BUSCH INBEV | BUD LIGHT | WIEDEN+KENNEDY New York | USA |
| THE CHORUS | HEINEKEN | BEER | PUBLICIS ITALY Milan | ITALY |
| A04 (Non-Alcoholic Drinks) | ||||
| PUPPYMONKEYBABY | PEPSICO | MOUNTAIN DEW KICKSTART | BBDO New York | USA |
| TELEGRAPH | DR PEPPER SNAPPLE GROUP | SNAPPLE | DEUTSCH LA | USA |
| BEES | DR PEPPER SNAPPLE GROUP | SNAPPLE | DEUTSCH LA | USA |
| KING OF HEARTS | DR PEPPER SNAPPLE GROUP | SNAPPLE | DEUTSCH LA | USA |
| A05 (Cosmetics & Toiletries) | ||||
| FIND YOUR MAGIC | AXE | MALE GROOMING | 72ANDSUNNY AMSTERDAM | THE NETHERLANDS |
| AND SO IT BEGINS | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | USA |
| CHECKMATE | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | USA |
| TRUCE | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | USA |
| ROCKET CAR | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | USA |
| WHALE | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland | USA |
| NOT JUST A PRETTY HAIRSTYLE | UNILEVER | AXE | PONCE Buenos Aires | ARGENTINA |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
| A06 (Healthcare & Pharmacy) | ||||
| ENVY | SVENSON | HAIR TREATMENT CLINIC | TAPSA | Y&R Madrid | SPAIN |
| BREAK UP | SAVANT | FABROGESIC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| MOVING | SAVANT | FABROGESIC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| A07 (Miscellaneous) | ||||
| BARBIE: IMAGINE THE POSSIBILITIES | MATTEL | BARBIE | BBDO SAN FRANCISCO | USA |
| A08 (Clothing, Footwear & Accessories) | ||||
| I HAVE SEEN | GANT | GANT | BETC Paris | FRANCE |
| WANT IT MORE | ASICS | SPORTSWEAR | 180 AMSTERDAM Amsterdam | THE NETHERLANDS |
| UNDER ARMOUR FLASH | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| SNOW DAY | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland | USA |
| TALCUM | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| TRIM | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| SHOWER | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| FASHION TO BE FREE | DAVID DELFIN | DAVIDELFIN | DDB SPAIN Madrid | SPAIN |
| SHORT A GUY | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland | USA |
| THE CONDUCTOR | NIKE | NIKE | ANONYMOUS CONTENT Culver City | USA |
| LAST | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland | USA |
| A09 (Household Goods, Home Appliances & Furnishings) | ||||
| THE MECHANIC | RECKITT BENCKISER/ CILLIT BANG | CILLIT BANG | BETC Paris | FRANCE |
| FREE THE KIDS | UNILEVER | PERSIL / OMO | MULLENLOWE GROUP London | UNITED KINGDOM |
| MONSTER STAINS | UNILEVER | PERSIL | OGILVY & MATHER LONDON | UNITED KINGDOM |
| DADS#SHARETHELOAD FILM (120 SECS) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA |
| CIRCLE | HENKEL | LOCTITE | HEIMAT Berlin | GERMANY |
| CONFERENCE | HENKEL | LOCTITE | HEIMAT Berlin | GERMANY |
| FIREFLY MAN | INDEPENDENT INCUBATOR | OCEDEL | NITTO Tokyo | JAPAN |
| A10 (Consumer Electronics & Technology) | ||||
| FINGERPRINTS | GOOGLE ANDROID | ANDROID | DROGA5 New York | USA |
| MONOTUNE | GOOGLE ANDROID | ANDROID | DROGA5 New York | USA |
| THE STONE | CANAL+ | CANAL+ | BETC Paris | FRANCE |
| WATER | SAMSUNG | ELECTRONICS | WIEDEN+KENNEDY Portland | USA |
| BY HERBERT S. | APPLE | IPHONE 6 | TBWA\MEDIA ARTS LAB Los Angeles | USA |
| A11 (Cars & Automotive Products & Services) | ||||
| SWEARING KIDS | DAIMLER AG, SMART MBD | SMART FORFOUR | BBDO GROUP GERMANY Berlin | GERMANY |
| SHOCK | DAIMLER AG, SMART | SMART 453 FORFOUR | BBDO GROUP GERMANY Berlin | GERMANY |
| "THE TEST" | ACURA | ACURA AUTOMOBILE SAFETY | MULLENLOWE U.S. El Segundo | USA |
| PORTRAITS | FIAT CHRYSLER AUTOMOBILES | JEEP | IRIS New York | USA |
| SHOULDERS OF GIANTS | NISSAN NORTH AMERICA | NISSAN TITAN | TBWA\CHIAT\DAY Los Angeles | USA |
| OPENING DOORS | VOLKSWAGEN DO BRASIL | HANDS-FREE OPEN TRUNK | ALMAPBBDO São Paulo | BRAZIL |
| STEPPING | HONDA | HONDA HR-V | McGARRYBOWEN London | UNITED KINGDOM |
| CO-WORKER | DAIMLER | MERCEDES-BENZ | BBDO MEXICO | MEXICO |
| SON'S FRIEND | DAIMLER | MERCEDES-BENZ | BBDO MEXICO | MEXICO |
| COMMANDER | AUDI OF AMERICA | R8 | VENABLES BELL & PARTNERS San Francisco | USA |
| THE LONGEST CHASE | TOYOTA MOTOR SALES, USA | PRIUS | SAATCHI & SAATCHI LA | USA |
| PAPER–60 | AMERIAN HONDA MOTOR CO. | HONDA | RPA Santa Monica | USA |
| A12 (Retail & e-Commerce) | ||||
| CLIFF | LETGO | LETGO APP | CP+B Miami | USA |
| ESCAPE, | LETGO | LETGO APP | CP+B Miami | USA |
| SPACE | LETGO | LETGO APP | CP+B Miami | USA |
| THE MAN ON THE MOON | JOHN LEWIS | JOHN LEWIS | ADAM&EVEDDB London | UNITED KINGDOM |
| FLY YOUR OWN WAY | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
| SLEEPOVER | KOHL'S | KOHL'S | ANOMALY New York | USA |
| A KIND DRONE (TVC) | ENIGMO | BUYMA | DENTSU INC Tokyo | JAPAN |
| 25,915 DAYS | REEBOK | REEBOK | VENABLES BELL & PARTNERS San Francisco | USA |
| SPARE THE ACT- LAPTOP | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | UNITED KINGDOM |
| SPARE THE ACT- NESPRESSO | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | UNITED KINGDOM |
| SPARE THE ACT- COOKER | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | UNITED KINGDOM |
| SPARE THE ACT- TV | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | UNITED KINGDOM |
| SPARE THE ACT- CHROMECAST | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | UNITED KINGDOM |
| A13 (Restaurants & Fast Food Chains) | ||||
| RHYTHM OF THE NIGHT | McDONALD'S | WE ARE AWAKE | LEO BURNETT LONDON | UNITED KINGDOM |
| THE MOUTH BOGGLES | DOMINO'S | DOMINO'S PIZZA | IRIS WORLDWIDE London | UNITED KINGDOM |
| COLLISIONS | HEART IBIZA | RESTAURANT THAT JOINS GASTRONOMY, MUSIC AND ART | VCCP SPAIN Madrid | SPAIN |
| A14 (Travel & Transport) | ||||
| HIDDEN POWERS OF ARTO SMEDS | HSL | HSL | 358 Helsinki | FINLAND |
| IN LAWS | VIRGIN TRAINS | VIRGIN TRAINS | RATTLING STICK London | UNITED KINGDOM |
| MAN | THOMAS COOK | HOLIDAY PACKAGES FOR SENIOR CITIZENS | LAW & KENNETH SAATCHI & SAATCHI Mumbai | INDIA |
| OFFICE | KAYAK EUROPE | TRAVEL/TOURISM | JUNG von MATT Berlin | GERMANY |
| BORDERS 1 | AEROMÉXICO | AIRLINE | OGILVY & MATHER Mexico City | MEXICO |
| A15 (Entertainment & Leisure) | ||||
| ART MUSEUM KONSTRUKTIV «SECOND CHANCE» | ART MUSEUM KONSTRUKTIV, ZÜRICH | ART MUSEUM KONSTRUKTIV IN ZÜRICH IS THE ONLY INSTITUTION IN SWITZERLAND DEDICATED TO THE EXPLORATION OF CONCRETE ART. CONCRETE ART IS AN ART MOVEMENT WITH A STRONG EMPHASIS ON ABSTRACTION, BASED ON THE USE OF SQUARES, RECTANGLES AND CIRCLES. | RUF LANZ Zürich | SWITZERLAND |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
| STAPLES | NEW YORK LOTTERY | NEW YORK LOTTERY | McCANN NEW YORK | USA |
| WINE BATH | NEW YORK LOTTERY | NEW YORK LOTTERY | McCANN NEW YORK | USA |
| JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | LEO BURNETT Madrid | SPAIN |
| ANAGRAM CHRISTMAS | MATTEL | SCRABBLE | LOLA MULLENLOWE Madrid | SPAIN |
| LILY & THE SNOWMAN | CINEPLEX | CINEPLEX | ZULU ALPHA KILO Toronto | CANADA |
| A16 (Media & Publications) | ||||
| THE FAN | CANAL+ | CANAL+ | BETC Paris | FRANCE |
| LANG LANG PLAYS THE F.A.Z. | FRANKFURTER ALLGEMEINE ZEITUNG | FR | SCHOLZ & FRIENDS Berlin | GERMANY |
| LOVER | AGEA | IECO | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| CLOSET | AGEA | IECO | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| SWIMMING POOL | VIACOM | PARAMOUNT CHANNEL | GREY ARGENTINA Buenos Aires | ARGENTINA |
| ACTORS | VIACOM | PARAMOUNT CHANNEL | GREY ARGENTINA Buenos Aires | ARGENTINA |
| SPRAY | LIBERO | FOOTBALL MAGAZINE | LOLA MULLENLOWE Madrid | SPAIN |
| TRUMP | TYC SPORTS | TYC SPORTS / AMERICAN CUP | MERCADO MCCANN Buenos Aires | ARGENTINA |
| THE STAKEOUT | CANAL DIGITAL | CANAL DIGITAL – SATELLITE TV PROVIDER | TBWA\STOCKHOLM | SWEDEN |
| THE BOYSCOUTS | CANAL DIGITAL | CANAL DIGITAL – SATELLITE TV PROVIDER | TBWA\STOCKHOLM | SWEDEN |
| A17 (Financial Products & Services) | ||||
| TINY DANCER | JOHN LEWIS INSURANCE | PREMIER HOME INSURANCE | ADAM&EVEDDB London | UNITED KINGDOM |
| NEVER A SELLOUT | TURBOTAX | FINANCIAL PRODUCT | WIEDEN+KENNEDY Portland | USA |
| THE SWIM | KLARNA | FINANCIAL PRODUCTS & SERVICES | DDB STOCKHOLM | SWEDEN |
| THE FISH | KLARNA | FINANCIAL PRODUCTS & SERVICES | DDB STOCKHOLM | SWEDEN |
| POCKET MONEY — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| LIFT | HSBC | COMMERCIAL BANKING | GREY LONDON | UNITED KINGDOM |
| CHECK | GEICO | GEICO AUTO INSURANCE | HUNGRY MAN Los Angeles | USA |
| REUNION | GEICO | GEICO AUTO INSURANCE | HUNGRY MAN Los Angeles | USA |
| FISHERMAN | GEICO | GEICO AUTO INSURANCE | HUNGRY MAN Los Angeles | USA |
| DIRECTIONS | GEICO | GEICO AUTO INSURANCE | HUNGRY MAN Los Angeles | USA |
| WHISPER | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| SPY | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| COUNTDOWN | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| CBA RAPPER | CENTRAAL BEHEER | INSURANCE | DDB & TRIBAL WORLDWIDE AMSTERDAM | THE NETHERLANDS |
| FLEXTACULAR | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| FLEXTACULAR | GEICO | CAR INSURANCE | DUMMY FILMS Los Angeles | USA |
| A18 (Business Products & Services) | ||||
| A GIANT'S STORY | AMBUJA | AMBUJA CEMENT | PUBLICIS COMMUNICATIONS Mumbai | INDIA |
| CALM ATTACK | STAPLES | OFFICE SUPPLIES | DAVID Buenos Aires | ARGENTINA |
| A19 (Commercial Public Services) | ||||
| OUTSIDE MAN | ARENALINGUA | ARENALINGUA | JUNG von MATT Hamburg | GERMANY |
| VERISIMILITUDE AT NOON | DU TELECOM | TELECOMMUNICATIONS | LEO BURNETT DUBAI | UNITED ARAB EMIRATES |
| DENG ADUT | UNIVERSITY OF WESTERN SYDNEY | EDUCATION | FINCH Sydney | AUSTRALIA |
| CONVERSATION | TELECOM PERSONAL | PERSONAL | PONCE Buenos Aires | ARGENTINA |
| A20 (Corporate Image & Sponsorship) | ||||
| DEAR PEYTON | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | USA |
| STRONG | PROCTER & GAMBLE | HOUSEHOLD PRODUCTS | WIEDEN+KENNEDY Portland | USA |
| I AM YOUR FAN | SPECIAL OLYMPICS | SPECIAL OLYMPICS | Y&R MEXICO Mexico City | MEXICO |
| 600 POUNDS | SPECIAL OLYMPICS | NON-PROFIT | GREY CANADA Toronto | CANADA |
| ATM DAD | CCTV.COM | PUBLIC AWARENESS | CHEIL Beijing | CHINA |
| GENDER VIOLENCE | HEINEKEN MEXICO | TECATE BEER | NOMADES Mexico City | MEXICO |
| A21 (Public Health & Safety) | ||||
| BREATHE | SCOTTISH FIRE & RESCUE SERVICE | FIRE SAFETY | THE UNION Edinburgh | UNITED KINGDOM |
| SHOCKWAVE (ONDE DE CHOC) | DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES | FRENCH ROAD SAFETY | LA CHOSE Paris | FRANCE |
| LOSS OF CONTROL (PERTE DE CONTRÔLE) | DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES | FRENCH ROAD SAFETY | LA CHOSE Paris | FRANCE |
| THERE'S NO ONE SOMEONE WON'T MISS | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| #UNPOPULAR BUT ALIVE BRENDAN | DEPARTMENT FOR TRANSPORT | THINK! DRINK DRIVE | AMVBBDO London | UNITED KINGDOM |
| PREMONITION | CRUZ ROJA ARGENTINA | FIRST AID COURSES | DHÉLET Y&R LATAM Buenos Aires | ARGENTINA |
| A22 (Public Sector & Awareness Messages) | ||||
| DOMESTIC VIOLENCE | FRANCE 5 | MEDIA | PUBLICIS CONSEIL Paris | FRANCE |
| UNFAIR NEWS PAY GAP | AAUW | PAY GAP | Y&R San Juan | PUERTO RICO |
| DEVICES | UNITED COMMUNITIES OF SAN ANTONIO | CYBERBULLYING AWARENESS | SHOOTERS FILMS San Antonio | USA |
| A23 (Charities & Appeals) | ||||
| #THEMANWHODIEDTHEMOST | AGENCE DE LA BIOMÉDECINE | ORGAN DONATION | DDB PARIS | FRANCE |
| #MAKEACHILDCRY | DOCTORS OF THE WORLD | DOCTORS OF THE WORLD | DDB PARIS | FRANCE |
| #NOEXCUSES | DOCTORS OF THE WORLD | DOCTORS OF THE WORLD | DDB PARIS | FRANCE |
| THE RESCUE | FUNDACION ARGENTINA DE TRASPLANTE HEPATICO | FOUNDATION | DDB BUENOS AIRES | ARGENTINA |
| THE MISSION | FUNDACIÓN PERUANA DE CÁNCER | COLECTA ANUAL | FAHRENHEIT DDB Lima | PERU |
| B01 (Food & Drinks ) | ||||
| MUSIC VIDEO | MARS CHOCOLATE NORTH AMERICA | TWIX | BBDO New York | USA |
| THE 92ND FLOOR: CRYSTAL PEPSI RETURNS | PEPSICO. | CRYSTAL PEPSI | THE BARBARIAN GROUP New York | USA |
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| MENTORS | PERFETTI VAN MELLE | MENTOS | BBH London | UNITED KINGDOM |
| SHUCHU REGAIN: THE EXTREME MINUET WORLD'S FASTEST ORCHESTRA | SUNTORY | SHUCHU REGAIN | PARTY Tokyo | JAPAN |
| SHOCK TOP - BIG GAME AD REVIEW WITH T.J. MILLER: A PERFECTLY UNFILTERED PAIRING | AB INBEV | SHOCK TOP | ANOMALY Toronto, ON | CANADA |
| NOT COMING SOON | REMY MARTIN | LOUIS XIII | FRED & FARID New York | USA |
| UNMATCHED | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | USA |
| B02 (Fast Moving Consumer Goods ) | ||||
| THE STORY OF PHILIPPE | REMED PHARMA | CONDOM | BBDO BELGIUM Brussels | BELGIUM |
| ACT OF LOVE | SAGAMI RUBBER INDUSTRIES CO. | SAGAMI ORIGINAL | PROJECTOR New York | USA |
| HEARTS ALIGNED | MARS PETCARE AUSTRALIA | PEDIGREE | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| BLOOD | SCA | LIBRESSE/ BODY FORM | AMVBBDO London | UNITED KINGDOM |
| B03 (Durable Consumer Goods) | ||||
| THE BOYS 'IMPACT' | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| THE MIRACLE OF MULBERRY | MULBERRY | MULBERRY | ADAM&EVEDDB London | UNITED KINGDOM |
| THE RUNDEAD | BROOKS SPORTS | FOOTWEAR | LEO BURNETT CHICAGO | USA |
| UNDER ARMOUR USA WOMENS GYMNASTICS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| B04 (Cars & Automotive Products & Services) | ||||
| THE REVERSED TRAILER | HARALD A. MØLLER/ VOLKSWAGEN NORWAY | VOLKSWAGEN TRAILER ASSIST | TRY Oslo | NORWAY |
| MOST OPEN TEST DRIVE | DAIMLER AG, SMART | SMART FORTWO CABRIO 453 | BBDO GROUP GERMANY Berlin | GERMANY |
| #SMARTEFFECT | MERCEDES-BENZ PORTUGAL | SMART FORTWO | BBDO PORTUGAL Lisbon | PORTUGAL |
| PAPER | AMERIAN HONDA MOTOR CO. | HONDA | RPA Santa Monica | USA |
| B05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | ||||
| ESSENTIALS FOR EVERYONE | H&M | H&M | ADAM&EVEDDB London | UNITED KINGDOM |
| SHOPLIFTERS | HARVEY NICHOLS | LOYALTY APP | ADAM&EVEDDB London | UNITED KINGDOM |
| MOG'S CALAMITY | SAINSBURY'S | SUPERMARKET | AMVBBDO London | UNITED KINGDOM |
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA |
| GIFT FACE | HARVEY NICHOLS | HARVEY NICHOLS DEPARTMENT STORE | SCOUNDREL Sydney | AUSTRALIA |
| SPARE THE ACT- LAPTOP | DIXONS CARPHONE | CURRYS PC WORLD | AMVBBDO London | UNITED KINGDOM |
| B06 (Travel, Transport & Leisure) | ||||
| DOPPELGÄNGER TOURISTS | MEXICAN TOURISM BOARD | MEXICO AS A TOURISTIC DESTINATION | LAPIZ Chicago | USA |
| SUPER BOWL BABIES CHOIR LONGFORM | NFL | NFL | GREY NEW YORK | USA |
| DREAM ADVENTURES FILM | EXPEDIA | TRAVEL | 180LA Santa Monica | USA |
| B07 (Media & Publications) | ||||
| THE RAT | NETFLIX | NETFLIX | TBWA\CHIAT\DAY Los Angeles | USA |
| THE DISPLACED | THE NEW YORK TIMES | NYT VR | VRSE.WORKS Los Angeles | USA |
| WALKING NEW YORK | THE NEW YORK TIMES | THE NEW YORK TIMES MAGAZINE | VRSE.WORKS Los Angeles | USA |
| B08 (Financial Products & Services) | ||||
| LAKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| HIKE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| FOREST | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| GOING UP | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| B09 (Business Products & Services) | ||||
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| B11 (Corporate Image & Sponsorship) | ||||
| CLOSE THE LOOP | H&M | CLOTHING, FOOTWEAR & ACCESSORIES | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| CLOSE TO HOME | AT&T | AT&T | BBDO New York | USA |
| B12 (Public Health & Safety) | ||||
| TEXTING VS. DRIVING | CLIENT | NATIONAL DISTRACTED DRIVING MONTH | MULLENLOWE Boston | USA |
| QUAND L'AMOUR SERA MORT | DÉLÉGATION À LA SÉCURITÉ ROUTIÈRE (DSCR) | ROAD SAFETY | MLS GROUP - PUBLICIS CONSULTANTS Paris | FRANCE |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA |
| B13 (Public Sector & Awareness Messages) | ||||
| THE REAL 10 | AAUW | AAUW / | RETHINK Toronto | CANADA |
| DEARDADDY | CARE NORWAY | DOMESTIC VIOLENCE AWARENESS | SCHJAERVEN REKLAMEBYRÅ Oslo | NORWAY |
| THE UNACCEPTABLE ACCEPTANCE LETTERS | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| MS. ROBERT'S UNACCEPTABLE ACCEPTANCE LETTER | THE HUNTING GROUND | THE HUNTING GROUND | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| GIRLS CAN'T CODE | GIRLS WHO CODE | NON-PROFIT | McCANN NEW YORK | USA |
| WAVES OF GRACE | THE UNITED NATIONS | THE UNITED NATIONS | VRSE.WORKS Los Angeles | USA |
| B14 (Charities & Appeals) | ||||
| WAITING LINES | RE-BORN TO BE ALIVE | ORGAN DONATION | DUVAL GUILLAUME Antwerp | BELGIUM |
| JUST ANOTHER DAY | SICK KIDS | HEALTH | J. WALTER THOMPSON CANADA Toronto | CANADA |
| HOW TO GET PERFECT RED LIPS | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | INDIA |
| HOW TO APPLY EYELINER | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | INDIA |
| THE LANGUAGE BARRIER | RØDE KORS (THE NORWEGIAN RED CROSS) | CHARITY | TRY Oslo | NORWAY |
| DUTY OF CARE | WAR CHILD | PROTECTING CHILDREN IN WAR | OGILVYONE LONDON | UNITED KINGDOM |
| C01 (Viral Film) | ||||
| #COVERTHEATHLETE | COVERTHEATHLETE.COM | #COVERTHEATHLETE | JOHN ST. Toronto | CANADA |
| LOOK WHO'S DRIVING | VOLVO TRUCKS | VOLVO FMX | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| IMAGINE THE POSSIBILITIES | MATTEL | BARBIE | BBDO SAN FRANCISCO | USA |
| HOME FOR CHRISTMAS | EDEKA ZENTRALE & CO. KG | EDEKA | JUNG von MATT Hamburg | GERMANY |
| HIGH SCHOOL GIRL? | SHISEIDO CO., | SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE) | WATTS OF TOKYO | JAPAN |
| THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan | ITALY |
| ACTORS | UVK | MOVIE THEATERS | Y&R Lima | PERU |
| MADDEN: THE MOVIE | EA SPORTS | MADDEN NFL 16 | HEAT San Francisco | USA |
| UNIVERSAL RIDE ALONG 2/CONAN REMOTE | UNIVERSAL STUDIOS | RIDE ALONG 2 | TURNER BROADCASTING New York | USA |
| D02 (Private Screens & Events) | ||||
| JANE ST. | JOHN ST. | JOHN ST. | JOHN ST. Toronto | CANADA |
| D03 (Personal Screens) | ||||
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY | AUSTRALIA |
| D04 (Micro-Film) | ||||
| NIKE - SMALL SIDED - NIKE FOOTBALL VINE | NIKE | NIKE FOOTBALL | ICONOCLAST Culver City | USA |
| E01 (Short Non-Fiction Film (under 10 minutes) ) | ||||
| PLAY MY TWEET | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
| EUROPEAN BIKE STEALING CHAMPIONSHIP 2015 | ŠKODA AUTO A.S. | WE LOVE CYCLING | MUSTARD Prague | CZECH REPUBLIC |
| DRONE 100 | INTEL | INTEL DRONE TECHNOLOGY | VIMBY Van Nuys | USA |
| NEVER ALONE | DIAGEO | GUINNESS | AMVBBDO London | UNITED KINGDOM |
| E02 (Long Non-Fiction Film (over 10 minutes) ) | ||||
| COCAINENOMICS | NETFLIX | NARCOS | WSJ. CUSTOM STUDIOS New York | USA |
| SONS OF VIKRANT | BAJAJ | BAJAJ AUTOMOBILES | LEO BURNETT INDIA Mumbai | INDIA |
| UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI HANDGUN VIOLENCE | FCB CHICAGO | USA |
| E03 (Non-Fiction Series ) | ||||
| LEVI'S® PRESENTS THE 501® JEAN: STORIES OF AN ORIGINAL | LEVI'S | LEVI'S 501® JEAN | WAYS & MEANS Los Angeles | USA |
| UNFAIRY TALES SERIES | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
| UNCHARTED: THE POWER OF DREAMS | AMERICAN HONDA MOTOR CO. | HONDA STAGE | WOVEN DIGITAL Culver City | USA |
| E04 (Short Fiction Film (under 10 minutes) ) | ||||
| BECOMING BECKHAM | H&M | H&M | ADAM&EVEDDB London | UNITED KINGDOM |
| THE RIGHT STUFF | 20TH CENTURY FOX | THE MARTIAN | 3AM New York | USA |
| DADS #SHARETHELOAD (60 SECS) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA |
| TOYOTA FUELED BY EVERYTHING (BACK TO THE FUTURE) | TOYOTA | MIRAI | DROGA5 New York | USA |
| E05 (Long Fiction Film (over 10 minutes) ) | ||||
| GENTLEMAN'S WAGER II | JOHNNIE WALKER - DIAGEO | JOHNNIE WALKER BLUE LABEL | RSA FILMS Los Angeles | USA |
| E06 (Fiction Film Series) | ||||
| SNACK TIME CASE STUDY | MILK WEST | MILK | DDB CANADA Vancouver | CANADA |
| THE TOUGH SELL | VOLKSWAGEN AUSTRALIA | GOLF | DDB Sydney | AUSTRALIA |
| NIKEWOMEN : MARGOT VS LILY | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland | USA |
| E07 (Music Video) | ||||
| OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | TUTKOVBUDKOV Volgograd | RUSSIA |
| VOODOO IN MY BLOOD | VIGIN RECORDS | MASSIVE ATTACK FT. YOUNG FATHERS | RATTLING STICK London | UNITED KINGDOM |
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA |
| WIDE OPEN | VIRGIN EMI RECORDS | THE CHEMICAL BROTHERS | OUTSIDER London | UNITED KINGDOM |
| F01 (Use of TV/Cinema Film ) | ||||
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | USA |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
| F02 (Use of Online Film) | ||||
| PREROLL PETITIONS | PUBLICIS CANADA | PREROLL PETITION | PUBLICIS CANADA Toronto | CANADA |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | SWITZERLAND |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| SOUND OF CHANGE – SUPPORTING BUSKERS BEYOND THE STREETS | SOUND OF CHANGE | MUSIC LABEL SOUND OF CHANGE | POSSIBLE Seattle | USA |
| THE FASTEST SOAP | PROXIMUS | MOBILE NETWORK | BBDO BELGIUM Brussels | BELGIUM |
| F03 (Use of Other Film Content) | ||||
| IN-A-SNAP | LOWE'S | LOWE'S | BBDO New York | USA |
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