Entertainment Lions for Music shortlist
The Entertainment Lions for Music shortlist has been released, with 94 entries making it to the final round at Cannes Lions 2016.
There's an entry from a South African agency on the shortlist!
Entertainment Lions for Music shortlist
| Title | Client | Product | Entrant Company | Country |
| A01 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand ) | ||||
| RESTRICTED BLING | T-MOBILE | T-MOBILE'S NETWORK | PUBLICIS SEATTLE | USA |
| COMPTON | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA |
| SR TORONJO THE CELEBRITY PROJECT | POSTOBON | SR TORONJO | SANCHO BBDO Bogotá | COLOMBIA |
| A02 (Artist Event Appearance or Performance in partnership with a Brand) | ||||
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA |
| A03 (Artist Associated Stunt or Activation in Partnership with a Brand) | ||||
| THE MAGIC OF ECHO | AMAZON | AMAZON ECHO | LEO BURNETT TORONTO | CANADA |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich | GERMANY |
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA |
| A04 (Production of Exclusive Artist Content in Partnership with a Brand) | ||||
| EXPECTING | GENERAL MILLS | FIBER ONE | SAATCHI & SAATCHI New York | USA |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
| SAMBRA, 100 YEARS OF SAMBA. | BRADESCO | SAMBRA, THE MUSICAL | WMcCANN São Paulo | BRAZIL |
| OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | TUTKOVBUDKOV Volgograd | RUSSIA |
| WATCH THE STOVE | GENERAL MILLS | FOOD -CONSUMER PACKAGED GOODS | KETCHUM Chicago | USA |
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA |
| A05 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause) | ||||
| MUSIC VS GUN VIOLENCE | CHICAGO IDEAS | EVENTS | LEO BURNETT CHICAGO | USA |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| A VOICE FOR SONGBIRDS #SAVEOURSONGBIRDS | ROMANIAN ORNITHOLOGICAL SOCIETY AND NATURA 2000 | ROMANIAN ORNITHOLOGICAL SOCIETY AWARENESS CAMPAIGN | JAZZ COMMUNICATION Bucharest | ROMANIA |
| A06 (Artist Event Appearance or Performance in Partnership with a Cause) | ||||
| THE MUTE PERFORMANCE | BBVA | RADIO BBVA | FAHRENHEIT DDB Lima | PERU |
| A07 (Artist Associated Stunt or Activation in Partnership with a Cause) | ||||
| RAISING VOICES | LOMAS ORAL SCHOOL | LOMAS ORAL SCHOOL | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA |
| A08 (Production of Exclusive Artist Content in Partnership with a Cause) | ||||
| AN ANTHEM AGAINST CORRUPTION | SAKKER EL DEKKENE (STOP THE SHOP) | ANTI-CORRUPTION NGO | LEO BURNETT BEIRUT | LEBANON |
| MUSIC VS GUN VIOLENCE | CHICAGO IDEAS | EVENTS | LEO BURNETT CHICAGO | USA |
| A10 (Music Video - Brand and/or Product Integration) | ||||
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA |
| COLDPLAY X BEATS BY DRE | BEATS BY DRE | PILL+ | WARNER MUSIC UK London | UNITED KINGDOM |
| YOUR FUTURE IS NOT MINE | ADIDAS | ADIDAS ORIGINALS | SQUEAK E CLEAN PRODUCTIONS Los Angeles | USA |
| A11 (Use of Music in Brand to Brand Collaboration or Partnership ) | ||||
| THE BEST THING TO HAPPEN TO A NEW YORK PHONEBOOTH | MILLERCOORS | MILLERCOORS | SHAZAM New York | USA |
| A12 (Best Music/Brand Partnership) | ||||
| YOUR FUTURE IS NOT MY FUTURE | ADIDAS | MUSIC TRACK | JOHANNES LEONARDO New York | USA |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
| EPICGRAM | B CLASSIC | APP | DDB BRUSSELS | BELGIUM |
| THE MUTE PERFORMANCE | BBVA | RADIO BBVA | FAHRENHEIT DDB Lima | PERU |
| OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | TUTKOVBUDKOV Volgograd | RUSSIA |
| B01 (Use of Social/Digital Platform) | ||||
| BOB DYLAN: STUDIO A REVISITED | LEGACY RECORDINGS / SONY MUSIC | BOB DYLAN THE CUTTING EDGE ALBUM | HAVAS WORLDWIDE NEW YORK | USA |
| CHILD 4 CHILD - WE ARE ONE | CHILDHOOD CANCER INTERNATIONAL | NGO | GARBERGS Stockholm | SWEDEN |
| "WHAT DO YOU MEAN?" BY JUSTIN BIEBER SINGLE RELEASE CAMPAIGN | SB PROJECTS | "WHAT DO YOU MEAN?" BY JUSTIN BIEBER | SB PROJECTS Los Angeles | USA |
| B02 (Fan Engagement/Community Building) | ||||
| BEATS1RUN | BEATS BY DRE. | POWERBEATS 2 WIRELESS EARPHONES | R/GA HUSTLE London | USA |
| #MCCARTNEYHIT | KISS FM | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
| B03 (Use of User Generated Content) | ||||
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA |
| EPICGRAM | B CLASSIC | APP | DDB BRUSSELS | BELGIUM |
| LITTLE BIG SHOW | GARNIER | PURE 3IN1 | PUBLICIS RUSSIA Moscow | RUSSIA |
| B04 (Fan Omni Channel Experience ) | ||||
| BEATS1RUN | BEATS BY DRE. | POWERBEATS 2 WIRELESS EARPHONES | R/GA HUSTLE London | USA |
| VIANOR PITSTOP WITH HAMMERFALL | VIANOR | CAR TYRES AND TYRE SERVICES | SEK / PART OF GREY Helsinki | FINLAND |
| C01 (Use of Licenced Music for a Brand or Campaign) | ||||
| WORLD GALLERY TV | APPLE | IPHONE 6S | TBWA\MEDIA ARTS LAB Los Angeles | USA |
| JUST ANOTHER DAY | SICK KIDS | HEALTH | J. WALTER THOMPSON CANADA Toronto | CANADA |
| TAYLOR SWIFT VS. TREADMILL | APPLE | APPLE MUSIC | BLACK HAND CINEMA Santa Monica | USA |
| COMPTON | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA |
| UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
| C02 (Use of Original Composition for a Brand or Campaign) | ||||
| EXPECTING | GENERAL MILLS | FIBER ONE | SAATCHI & SAATCHI New York | USA |
| HOME FOR CHRISTMAS | EDEKA ZENTRALE & CO. KG | EDEKA | JUNG von MATT Hamburg | GERMANY |
| TROPA FOR LIFE | DU TELECOM | DU | LEO BURNETT DUBAI | UNITED ARAB EMIRATES |
| MUSIC VS GUN VIOLENCE | CHICAGO IDEAS | EVENTS | LEO BURNETT CHICAGO | USA |
| THE FUTURE OF TELEVISION | APPLE | APPLE TV | TBWA\MEDIA ARTS LAB Los Angeles | USA |
| YOUR FUTURE IS NOT MY FUTURE | ADIDAS | MUSIC TRACK | JOHANNES LEONARDO New York | USA |
| WATCH THE STOVE | GENERAL MILLS | FOOD -CONSUMER PACKAGED GOODS | KETCHUM Chicago | USA |
| JEEP - X AMBASSADORS | RENEGADES | X AMBASSADORS, JEEP | X AMBASSADORS, JEEP | INTERSCOPE RECORDS Santa Monica | USA |
| C03 (Use of Remastered Music for a Brand or Campaign) | ||||
| SOMEDAY AT CHRISTMAS | APPLE | APPLE | TBWA\MEDIA ARTS LAB Los Angeles | USA |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
| RAISING VOICES | LOMAS ORAL SCHOOL | LOMAS ORAL SCHOOL | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA |
| BREATHLESS CHOIR | PHILIPS | SIMPLYGO MINI | OGILVY & MATHER LONDON | UNITED KINGDOM |
| GIVE EXTRA, GET EXTRA | WRIGLEY, A SUBSIDIARY OF MARSORPORATED | EXTRA GUM | ENERGY BBDO Chicago | USA |
| FILM "NEVER WALK ALONE" | DANISHCHURCHAID | DCA MINE ACTION | GREY GROUP Singapore | SINGAPORE |
| D01 (Use of Music Streaming Platform) | ||||
| PLAY THE BRIDGE | 2DEGREES | 2DEGREES MOBILE | SPECIAL GROUP Auckland | NEW ZEALAND |
| D02 (Use of Music Technology and/or Innovation ) | ||||
| PLAY THE PINGPONG | TV-TOKYO | TABLE TENNIS | DENTSU INC Tokyo | JAPAN |
| KFC SOUNDBITE | KFC | SOUNDBITE | OGILVY & MATHER JOHANNESBURG | SOUTH AFRICA |
| THE MAGIC OF ECHO | AMAZON | AMAZON ECHO | LEO BURNETT TORONTO | CANADA |
| MCTRAX | McDONALD'S | PLACEMET | TBWA\NEBOKO Amsterdam | THE NETHERLANDS |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich | GERMANY |
| D04 (Use of Music App/Device) | ||||
| PLAY THE BRIDGE | 2DEGREES | 2DEGREES MOBILE | SPECIAL GROUP Auckland | NEW ZEALAND |
| SAFE & SOUND MUSIC PLAYER | LMG INSURANCE PUBLIC COMPANY | ROAD SAFETY AWARENESS CAMPAIGN | BBDO BANGKOK | THAILAND |
| EPICGRAM | B CLASSIC | APP | DDB BRUSSELS | BELGIUM |
| THE CANON GIG APP | CANON | CANON CAMERAS | UNCLE GREY Copenhagen | DENMARK |
| LITTLE BIG SHOW | GARNIER | PURE 3IN1 | PUBLICIS RUSSIA Moscow | RUSSIA |
| E01 (Excellence in Music Video) | ||||
| VOODOO IN MY BLOOD | VIGIN RECORDS | MASSIVE ATTACK FT. YOUNG FATHERS | RATTLING STICK London | UNITED KINGDOM |
| FORMATION | BEYONCÉ | FORMATION | PRETTYBIRD Culver City | USA |
| WHERE ARE Ü NOW | SKRILLEX AND DIPLO FEAT. JUSTIN BIEBER | MUSIC VIDEO | PRETTYBIRD Culver City | USA |
| FREEDOM | PHARRELL | MUSIC VIDEO | PRETTYBIRD Culver City | USA |
| HOTLINE BLING | DRAKE | DRAKE | CREATIVE SOUL Toronto | CANADA |
| LUMINOUS FREEDOM - NEW BUILD | SUNDAY BEST RECORDINGS | NEW BUILD | NEXUS PRODUCTIONS London | UNITED KINGDOM |
| OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | TUTKOVBUDKOV Volgograd | RUSSIA |
| "FADED" | ALAN WALKER | ALAN WALKER'S MUSIC VIDEO "FADED" | SONY MUSIC SWEDEN Stockholm | SWEDEN |
| SPEECH OF FOXES | HARDLY ART RECORDS | GEM CLUB | INBOUND Boston | USA |
| DAVID BOWIE "BLACKSTAR" | COLUMBIA RECORDS | BLACKSTAR | GISLA & RENCK London | UNITED KINGDOM |
| HELLO | XL RECORDINGS | MUSIC | BELIEVE MEDIA Los Angeles | USA |
| RUNNIN' | VIRGIN MUSIC | NAUGHTY BOY FEATURING BEYONCE | FOREVER PICTURES London | UNITED KINGDOM |
| CHEMICAL BROTHERS 'WIDE OPEN' | VIRGIN RECORDS | CHEMICAL BROTHERS | THE MILL London | UNITED KINGDOM |
| E02 (Excellence in Interactive Music Video) | ||||
| MADE BY PROFESSIONALS | PAGESJAUNES | PAGESJAUNES | SID LEE Paris | FRANCE |
| MUSIC VS GUN VIOLENCE | CHICAGO IDEAS | EVENTS | LEO BURNETT CHICAGO | USA |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| MULTI SCREEN MUSIC VIDEO | DORITOS | DORITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| PLAY WITH POP | CLINIQUE | CLINIQUE | WIEDEN+KENNEDY New York | USA |
| E04 (Excellence in Promotional Video Content ) | ||||
| COMPTON | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA |
| THE ODYSSEY | FLORENCE & THE MACHINE | HOW BIG, HOW BLUE, HOW BEAUTIFUL | PARK PICTURES New York | USA |
| THE GRAMMY'S | THE GRAMMY'S | PROMOTIONAL COMMERCIAL | BREWSTER PARSONS Los Angeles | USA |
| E05 (Excellence in Music Content Production and Distribution Strategy) | ||||
| ALAN WALKER - "FADED" | ALAN WALKER | "FADED" | SONY MUSIC SWEDEN Stockholm | SWEDEN |
| "WHAT DO YOU MEAN?" BY JUSTIN BIEBER SINGLE RELEASE CAMPAIGN | SB PROJECTS | "WHAT DO YOU MEAN?" BY JUSTIN BIEBER | SB PROJECTS Los Angeles | USA |
| F01 (Music Live Experience ) | ||||
| PLAY THE BRIDGE | 2DEGREES | 2DEGREES MOBILE | SPECIAL GROUP Auckland | NEW ZEALAND |
| F02 (Music Festival/Live Event Activation) | ||||
| THE BARMER GEK "MOSHPITAL" | BARMER GEK | HEALTH INSURANCE | PUBLICIS PIXELPARK Hamburg | GERMANY |
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