Entertainment Lions shortlist

The Entertainment Lions shortlist has been released, with 202 entries making it to the final round at Cannes Lions 2016.

There are no entries from South African agencies on the shortlist:

Entertainment Lions shortlist

TitleClientProductEntrant CompanyCountry
A01 (Cinema & Theatrical: Fiction Film)
CANDIESTARJETA NARANJATARJETA NARANJABBDO ARGENTINA Buenos AiresARGENTINA
CINERGÍA IIGAS NATURAL FENOSACINERGÍA IIARENA MEDIA MadridSPAIN
A02 (Cinema & Theatrical: Non-Fiction Film)
FREE THE KIDSUNILEVERPERSIL / OMOMULLENLOWE GROUP LondonUNITED KINGDOM
A04 (TV & Broadcast: Fiction 15 minutes or under in Length)
ORANGEAID - LAST DAY OF SCHOOLNTUC INCOMEORANGEAID BURSARY AWARDBBH SINGAPORE SINGAPORE
MOG'S CALAMITYSAINSBURY'SSUPERMARKETAMVBBDO LondonUNITED KINGDOM
A05 (TV & Broadcast: Fiction 15 minutes or over in Length)
LOVE LIKE THERE'S NO TOMORROWMONDELÉZ INTERNATIONALLACTAOGILVYONE WORLDWIDE ATHENS GREECE
A06 (TV & Broadcast: Non-Fiction Series )
RISE PHILIPPINESNIKE BASKETBALLNIKE RISEAKQA LondonUNITED KINGDOM
A07 (TV & Broadcast: Non-Fiction 15 minutes or under in Length)
BEHIND THE T-SHIRTIBCCCORPORATE IMAGEOGILVY BRASIL São PauloBRAZIL
A09 (Online: Fiction Series)
NIKEWOMEN : MARGOT VS LILYNIKECLOTHING, FOOTWEAR AND ACCESSORIESWIEDEN+KENNEDY PortlandUSA
THE FAMILYFORD MOTOR COMPANYAUTOMOTIVESVERY AGENCY CopenhagenDENMARK
CARMILLAKIMBERLY-CLARKU BY KOTEXSMOKEBOMB ENTERTAINMENT TorontoCANADA
A10 (Online: Fiction 15 minutes or under in Length)
CLOSE TO HOMEAT&TAT&TBBDO New YorkUSA
BACKSTAGEAPPLE APPLE WORLDWIDE DEVELOPERS CONFERENCE (WWDC)TBWA\MEDIA ARTS LAB Los AngelesUSA
BECOMING BECKHAMH&MH&MADAM&EVEDDB LondonUNITED KINGDOM
THE GAME STARTS HERE - NEW ZEALANDBEATS BY DRE.BEATS BY DRER/GA HUSTLE LondonUSA
DADS#SHARETHELOADPROCTER & GAMBLE INDIAARIEL MATICBBDO INDIA MumbaiINDIA
NOT COMING SOONREMY MARTINLOUIS XIIIFRED & FARID New YorkUSA
THE RATNETFLIXNETFLIXTBWA\CHIAT\DAY Los AngelesUSA
MADDEN: THE MOVIEEA SPORTSMADDEN NFL 16HEAT San FranciscoUSA
OUT THERECANADA GOOSEOUTDOOR APPARELCAA MARKETING LOS ANGELESUSA
A11 (Online: Fiction 15 minutes or over in Length)
THE FAMILYFORD MOTOR COMPANYAUTOMOTIVESVERY AGENCY CopenhagenDENMARK
A12 (Online: Non-Fiction Series )
UNIMPOSSIBLE FILMSGEGEBBDO New YorkUSA
UNFAIRY TALES SERIESUNICEFHUMANITARIAN AID180LA Santa MonicaUSA
"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIESNORTON BY SYMANTECNORTONGREY SAN FRANCISCO USA
THE LABCANON AUSTRALIACANON CAMERALEO BURNETT SYDNEY AUSTRALIA
COCAINE: NARCOS, SICARIOS AND PERUNETFLIXNARCOSVICE MEDIA BrooklynUSA
A13 (Online: Non-Fiction 15 minutes or under in Length)
COCAINENOMICSNETFLIXNARCOSWSJ. CUSTOM STUDIOS New YorkUSA
LOOK WHO'S DRIVINGVOLVO TRUCKSVOLVO FMXFORSMAN & BODENFORS GothenburgSWEDEN
MARRIAGE MARKET TAKEOVERSK-IISKINCAREFORSMAN & BODENFORS GothenburgSWEDEN
DOPPELGÄNGER TOURISTSMEXICAN TOURISM BOARDMEXICO AS A TOURISTIC DESTINATIONLAPIZ ChicagoUSA
NEVER ALONEDIAGEOGUINNESSAMVBBDO LondonUNITED KINGDOM
MAGIC WORDS - THE DOCUMENTARYHPHPALMAPBBDO São PauloBRAZIL
MAKE YOU HAPPENPHILIPS NORELCOPHILIPS NORELCO BRANDOGILVY & MATHER New YorkUSA
HAPPY TEARSSCATEMPOPROXIMITY ITALIA MilanITALY
IVINE AND PILLOWUNICEFHUMANITARIAN AID180LA Santa MonicaUSA
MUSTAFA GOES FOR A WALKUNICEFHUMANITARIAN AID180LA Santa MonicaUSA
CHAMKI: THE GIRL FROM THE FUTUREUNILEVER GLOBALLIFEBUOYMULLENLOWE SSP3 Bogotá D.C.COLOMBIA
THE DISPLACEDTHE NEW YORK TIMESNYT VRVRSE.WORKS Los AngelesUSA
MY MOTHER'S WINGTHE UNITED NATIONSTHE UNITED NATIONSVRSE.WORKS Los AngelesUSA
WAVES OF GRACETHE UNITED NATIONSTHE UNITED NATIONSVRSE.WORKS Los AngelesUSA
A14 (Online: Non-Fiction 15 minutes or over in Length)
"THE MOST DANGEROUS TOWN ON THE INTERNET" EPISODE 1: HACKERVILLENORTON BY SYMANTECNORTONGREY SAN FRANCISCO USA
"THE MOST DANGEROUS TOWN ON THE INTERNET" EPISODE 2: WHERE CYBERCRIME GOES TO HINORTON BY SYMANTECNORTONGREY SAN FRANCISCO USA
UNFORGOTTENILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEANTI HANDGUN VIOLENCEFCB CHICAGO USA
A15 (Live Broadcast/Live Streaming)
DREAM ADVENTURESEXPEDIATRAVEL180LA Santa MonicaUSA
SWITCHEROOMARS CHOCOLATE NORTH AMERICASNICKERSBBDO New YorkUSA
PARKING DRAMARENAULT DEUTSCHLANDRENAULT: EASY PARK-ASSISTPUBLICIS PIXELPARK HamburgGERMANY
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOM
THE IVORY BURNWILDAIDWILDLIFE CONSERVATIONGREY LONDON UNITED KINGDOM
GRAMMYCAMTHE GRAMMYSTHE 58TH GRAMMY AWARDSTBWA\CHIAT\DAY Los AngelesUSA
WING OF LOVEJANAJANA NATURAL MINERAL WATERIMAGO OGILVY ZagrebCROATIA
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANITARGETRETAILDEUTSCH LA USA
MR. ROBOT DEBT DELETIONNBCUNIVERSALMR. ROBOTISL WashingtonUSA
A16 (User Generated Content in Visual Storytelling)
MUSIC VS GUN VIOLENCECHICAGO IDEASEVENTSLEO BURNETT CHICAGO USA
HALO 5: GUARDIANS "VISUALIZER"MICROSOFT / XBOXHALO 5: GUARDIANSTWOFIFTEENMcCANN San FranciscoUSA
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALAND
A17 (Use of Brand/Product Integration into Existing Content)
38 YEARS LATERTRIPLE STRIPLE S ADVANTAGEJ. WALTER THOMPSON PUERTO RICO San JuanPUERTO RICO
IKEA - BIG BROTHER UNBOXINGIKEAIKEA HOME FURNISHINGS AND APPLIANCESMcCANN TEL AVIV ISRAEL
PEPSI PERFECTPEPSIPEPSIMARKETSHARE Los AngelesUSA
A18 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent)
COCAINENOMICSNETFLIXNARCOSWSJ. CUSTOM STUDIOS New YorkUSA
BATMAN V SUPERMANTURKISH AIRLINESTURKISH AIRLINESCP+B LondonUNITED KINGDOM
THE LADY GAGA + INTEL PERFORMANCEINTELINTEL TECHNOLOGYINTEL Santa ClaraUSA
UPSIDE DOWN & INSIDE OUT (MUSIC VIDEO)S7 / OK GOS7 AIRLINESBOB INDUSTRIES Santa MonicaUSA
AVENGERSGILLETTEPROSHIELDGREY NEW YORK USA
UNIVERSAL RIDE ALONG 2/CONAN REMOTEUNIVERSAL STUDIOSRIDE ALONG 2TURNER BROADCASTING New YorkUSA
SHAVE FORTHPROCTER & GAMBLEGILLETTE BODY RAZORGREY NEW YORK USA
ARI GOLD IS BACKGENERAL MOTORSCADILLACCAA MARKETING LOS ANGELESUSA
A19 (Excellence in Production & Distribution Strategy)
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USA
SNACK TIME CASE STUDYMILK WESTMILKDDB CANADA VancouverCANADA
THE STORYTELLERS: NEW VOICES OF TWILIGHTLIONSGATE AND TONGALTHE TWILIGHT SAGATONGAL Los AngelesUSA
A20 (Innovation in Visual Storytelling and Branded Entertainment )
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOM
SAMSUNG BEDTIME VR STORIESSAMSUNGSAMSUNG BEDTIME VR STORIESBBH LondonUNITED KINGDOM
MOTO 21 IN 1MOTOROLA MOBILITYMOTO X PURE EDITIONVML Kansas CityUSA
OK GO — UPSIDE DOWN & INSIDE OUTS7 AIRLINESS7 AIRLINESTUTKOVBUDKOV VolgogradRUSSIA
THE DISPLACEDTHE NEW YORK TIMESNYT VRVRSE.WORKS Los AngelesUSA
A21 (Audio Content in Branded Entertainment)
GE PODCAST THEATRE PRESENTS THE MESSAGEGEGEBBDO New YorkUSA
SHOTTASOCOSOUTHERN COMFORTALCOHOLIC BEVERAGEWIEDEN+KENNEDY New YorkUSA
TRUTH DETECTOR89 FM89 FMDDB BRASIL São PauloBRAZIL
B01 (Talent: Visual Storytelling)
BEHIND THE T-SHIRTIBCCCORPORATE IMAGEOGILVY BRASIL São PauloBRAZIL
COMPTONTHE GRAMMYSTHE 58TH GRAMMY AWARDSTBWA\CHIAT\DAY Los AngelesUSA
PEPSI + EMPIRE PARTNERSHIPPEPSICOTM PEPSI OMD New YorkUSA
NEVER ALONEDIAGEOGUINNESSAMVBBDO LondonUNITED KINGDOM
BREATHLESS CHOIRPHILIPSSIMPLYGO MINIOGILVY & MATHER LONDON UNITED KINGDOM
GRILLED DOGS: THE WHOPPER OF HOT DOGSBURGER KING CORPORATIONGRILLED DOGSCODE AND THEORY New YorkUSA
UNDER ARMOUR PHELPSUNDER ARMOURUNDER ARMOURDROGA5 New YorkUSA
READY FOR MORENO7LIFT & LUMINATEMOTHER LondonUNITED KINGDOM
B02 (Talent: Live Experience)
MA PLACE EST DANS LA SALLEPRODISSENTERTAINMENTFRED & FARID PARIS FRANCE
LET GIRLS BE GIRLSPROCTER & GAMBLECOVERGIRLGREY ARGENTINA Buenos AiresARGENTINA
UNKNOWNSCANON U.S.ACANON EOS REBEL T6IGREY NEW YORK USA
REAL TALKSQUARESPACESQUARESPACE WEBSITESANOMALY New YorkUSA
A GUEST OF HONORFOX / CAUCASUS ONLINETHE WALKING DEAD TV SERIESWINDFOR'S TbilisiREPUBLIC OF GEORGIA
B03 (Talent: Digital )
CELEBRITY TANTRUMSAMSUNG AUSTRALIAN=SAMSUNG TAB S2LEO BURNETT SYDNEY AUSTRALIA
B04 (Talent: Social)
MTV VMA GREEN-SCREENSMTV2015 MTV VIDEO MUSIC AWARDSMTV New YorkUSA
#LEBIGSWIMHEINEKENKRONENBOURG 1664OGILVY & MATHER LONDON UNITED KINGDOM
SHAVE FORTHPROCTER & GAMBLEGILLETTE BODY RAZORGREY NEW YORK USA
THE WORLD'S MOST SATISFYING BISCUITAUSTRALIAN RED CROSS BLOOD SERVICEAUSTRALIAN RED CROSS BLOOD SERVICECUMMINS & PARTNERS MelbourneAUSTRALIA
B05 (Talent: Games)
PLAY MY TWEETFOOT LOCKERFOOT LOCKERBBDO New YorkUSA
B06 (Talent: Sports)
#DADDOPANTENEPANTENE HAIR CAREGREY NEW YORK USA
SUPER BOWL BABIES CHOIRNATIONAL FOOTBALL LEAGUESUPER BOWL 50GREY NEW YORK USA
FORGET MEGATORADEGATORADETBWA\CHIAT\DAY Los AngelesUSA
MADDEN: THE MOVIEEA SPORTSMADDEN NFL 16HEAT San FranciscoUSA
UNDER ARMOUR PHELPSUNDER ARMOURUNDER ARMOURDROGA5 New YorkUSA
B07 (Talent: Cross Channel)
MTV VMA GREEN-SCREENSMTV2015 MTV VIDEO MUSIC AWARDSMTV New YorkUSA
FORGET MEGATORADEGATORADETBWA\CHIAT\DAY Los AngelesUSA
B08 (Use of Artist/Talent Integration into Existing Content)
PEPSI + EMPIRE PARTNERSHIPPEPSICOTM PEPSI OMD New YorkUSA
B10 (Excellence in Artist/Talent Content Production & Distribution Strategy)
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USA
ANTIDIARY SAMSUNGSAMSUNGR/GA New YorkUSA
B11 (Innovation in Talent Entertainment)
MATSUKO-ROID BUSINESSNATURAL EIGHTMATSUKO DELUXEDENTSU INC TokyoJAPAN
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USA
THE LADY GAGA + INTEL PERFORMANCEINTELINTEL TECHNOLOGYINTEL Santa ClaraUSA
C01 (Live Brand Experience)
UNFORGOTTEN SOLDIERSSKY TELEVISION NEW ZEALANDHISTORY CHANNELDDB GROUP NEW ZEALAND AucklandNEW ZEALAND
REACH ACROSS THE AISLEJETBLUEJETBLUEMULLENLOWE BostonUSA
PAY WITH A CUPCAKEZAPPOSZAPPOS.COMMULLENLOWE BostonUSA
MOST OPEN TEST DRIVEDAIMLER AG, SMARTSMART FORTWO CABRIO 453BBDO GROUP GERMANY BerlinGERMANY
MUSEUM OF FEELINGSSC JOHNSONGLADEOGILVY & MATHER ChicagoUSA
LE BONLIDLDISCOUNT FOODINGO StockholmSWEDEN
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOM
THE DILEMMAHEINEKENHEINEKENPUBLICIS ITALY MilanITALY
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USA
ACTUAL REALITYJAGUAR LAND ROVER NEW ZEALANDJAGUAR F-TYPEY&R NZ AucklandNEW ZEALAND
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDS
THE MUTE PERFORMANCEBBVARADIO BBVAFAHRENHEIT DDB Lima PERU
C02 (Digital Brand Experience )
MADE BY PROFESSIONALSPAGESJAUNESPAGESJAUNESSID LEE ParisFRANCE
AXE ONE SONG STANDUNILEVER / AXE BLACK NIGHT PERSONAL CARE / DEODORANT BODY SPRAYJ. WALTER THOMPSON MANAJANS Levent IstanbulTURKEY
MASHIMACHINE4PELAGATOS.COMONLINE JOURNALLEO BURNETT MÉXICO Mexico CityMEXICO
C03 (Social Brand Experience)
THE SUPER BOWL DUNKGATORADEGATORADEVML Kansas CityUSA
GIRL EMOJISPROCTER & GAMBLEALWAYSLEO BURNETT CHICAGO USA
THE TWEETING POTHOLEMEDCOMTELEMETRO REPORTAP4 OGILVY&MATHER Panama CityPANAMA
MUSEUM OF FEELINGSSC JOHNSONGLADEOGILVY & MATHER ChicagoUSA
WHOPPER SIGNBURGER KINGFAST FOOD RESTAURANTDAVID MiamiUSA
HALO 5: GUARDIANS "VISUALIZER"MICROSOFT / XBOXHALO 5: GUARDIANSTWOFIFTEENMcCANN San FranciscoUSA
#CATCHDROGONHBO/GAME OF THRONESHBO GAME OF THRONES360i New YorkUSA
PINLISTTOK&STOKFURNITURE STOREDDB BRASIL São PauloBRAZIL
C04 (Mobile/Device Brand Experience)
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO StockholmSWEDEN
IN-A-SNAPLOWE'SLOWE'SBBDO New YorkUSA
A DOG'S STORYMARSPEDIGREECOLENSO BBDO AucklandNEW ZEALAND
LIGHTSABER ESCAPE: A CHROME EXPERIMENTGOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILMGOOGLE CHROME 72ANDSUNNY Playa VistaUSA
THE LES PAUL SKILL CHECKGIBSON GUITAREPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITIONSERVICEPLAN MunichGERMANY
SAMSUNG SAFETY SCREENSAMSUNGSAMSUNG APPLEO BURNETT DUBAI UNITED ARAB EMIRATES
C05 (New Technology Brand Experience)
DREAM ADVENTURESEXPEDIATRAVEL180LA Santa MonicaUSA
DREAMS OF DALÍTHE DALÍ MUSEUMTHE DALÍ MUSEUMGOODBY SILVERSTEIN & PARTNERS San FranciscoUSA
MUSEUM OF FEELINGSSC JOHNSONGLADEOGILVY & MATHER ChicagoUSA
THE LADY GAGA + INTEL PERFORMANCEINTELINTEL TECHNOLOGYINTEL Santa ClaraUSA
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USA
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDS
THE DISPLACEDTHE NEW YORK TIMESNYT VRVRSE.WORKS Los AngelesUSA
C06 (Cross Channel Brand Experience)
HOUSE OF LITTLE MOMENTSUNI PRESIDENTSUNI NOODLEADK TAIWAN CHINESE TAIPEI
MTV VMA GREEN-SCREENSMTV2015 MTV VIDEO MUSIC AWARDSMTV New YorkUSA
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USA
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOM
HALO 5: GUARDIANS #HUNTTHETRUTHMICROSOFT / XBOXHALO 5: GUARDIANSTWOFIFTEENMcCANN San FranciscoUSA
GIVE EXTRA, GET EXTRAWRIGLEY, A SUBSIDIARY OF MARSORPORATEDEXTRA GUMENERGY BBDO ChicagoUSA
C07 (Use of Brand/Product Integration into an Existing Brand Experience)
HACK IN BLACKACTIVSIONCALL OF DUTY : BLACK OPS 3EDELMAN Los AngelesUSA
MA PLACE EST DANS LA SALLEPRODISSENTERTAINMENTFRED & FARID PARIS FRANCE
PEPITOGFR MEDIAPRIMERA HORAMcCANN San JuanPUERTO RICO
C08 (Use of User Generated Content in a Brand Experience)
MTV VMA GREEN-SCREENSMTV2015 MTV VIDEO MUSIC AWARDSMTV New YorkUSA
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO StockholmSWEDEN
THE OFFICIAL COVERMASTERCARD UKMASTERCARD UK - SPONSORSHIP OF THE BRIT AWARDS 2016McCANN LONDON UNITED KINGDOM
WHOPPER SIGNBURGER KINGFAST FOOD RESTAURANTDAVID MiamiUSA
C09 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent in a Brand Experience)
PLAY MY TWEETFOOT LOCKERFOOT LOCKERBBDO New YorkUSA
AVENGERSGILLETTEPROSHIELDGREY NEW YORK USA
ANALOGAMERICAN GREETINGSAMERICAN GREETINGSMULLENLOWE BostonUSA
THE DISPLACEDTHE NEW YORK TIMESNYT VRVRSE.WORKS Los AngelesUSA
C10 (Excellence in Production & Distribution Strategy in a Brand Experience)
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USA
THE DISPLACEDTHE NEW YORK TIMESNYT VRVRSE.WORKS Los AngelesUSA
C11 (Innovation in Brand Experience )
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USA
HOUSE OF CARDS - FU 2016NETFLIXHOUSE OF CARDSBBH NEW YORK USA
DISCOVER WEEKLYSPOTIFYSPOTIFYSPOTIFY New YorkUSA
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO StockholmSWEDEN
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOM
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USA
THE LABCANON AUSTRALIACANON CAMERALEO BURNETT SYDNEY AUSTRALIA
THE DISPLACEDTHE NEW YORK TIMESNYT VRVRSE.WORKS Los AngelesUSA
D02 (Live Experience Games)
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOM
D04 (Mobile/Device Games)
SEA HERO QUESTDEUTSCHE TELEKOMDEUTSCHE TELEKOMSAATCHI & SAATCHI LondonUNITED KINGDOM
D07 (Use of Brand/Product Integration into an Existing Game or Gaming Platform)
HACK IN BLACKACTIVSIONCALL OF DUTY : BLACK OPS 3EDELMAN Los AngelesUSA
UNDER ARMOUR GAME CHANGERUNDER ARMOURBASKETBALLDROGA5 New YorkUSA
D11 (Innovation in Branded Games)
RICK AND MORTY RICKSTAVERSEADULT SWIMTHE ADULT SWIM TV SHOW "RICK AND MORTY"CARROT CREATIVE BrooklynUSA
THE END OF SOCIETY SIMULATORUBISOFTUBISOFTBETC ParisFRANCE
SEA HERO QUESTDEUTSCHE TELEKOMDEUTSCHE TELEKOMSAATCHI & SAATCHI LondonUNITED KINGDOM
E01 (Visual Storytelling in Sports Entertainment)
#DADDOPANTENEPANTENE HAIR CAREGREY NEW YORK USA
FORGET MEGATORADEGATORADETBWA\CHIAT\DAY Los AngelesUSA
CONVERSOSTYC SPORTSTYC SPORTS CORPORATEMERCADO MCCANN Buenos AiresARGENTINA
THE LEAP OF FAITHFORMULA EFORMULA ELITTLE DOT STUDIOS LondonUNITED KINGDOM
E02 (Brand Experience in Sports Entertainment)
PLAY MY TWEETFOOT LOCKERFOOT LOCKERBBDO New YorkUSA
SWISSCOM TV PLAYOFF HACKSWISSCOMSWISSCOM TV 2.0REPUBLICA BernSWITZERLAND
THIS BIKE HAS MSMS AUSTRALIAMSGREY MELBOURNE AUSTRALIA
THE DILEMMAHEINEKENHEINEKENPUBLICIS ITALY MilanITALY
E04 (Social in Sports Entertainment)
#AIRLINEWAGERAIR NEW ZEALAND AND QANTASAIR NEW ZEALAND AND QANTASHOST SYDNEY SydneyAUSTRALIA
FUEL THE FIREGIO INSURANCE AUSTRALIAGIO INSURANCELEO BURNETT SYDNEY AUSTRALIA
#DADDOPANTENEPANTENE HAIR CAREGREY NEW YORK USA
THE HASHTAG 500NASCARMOTOR SPORTS/AUTO RACINGOGILVYONE NEW YORK USA
THE FIGHT BOOKUFC BRAZILSPORTS INDUSTRYPEREIRA & O'DELL San FranciscoUSA
ETO´OTWITTERTWITTERWIEDEN + KENNEDY São PauloBRAZIL
E05 (Mobile/Device in Sports Entertainment)
THE SUPER BOWL DUNKGATORADEGATORADEVML Kansas CityUSA
HCD RINK BINGOHOCKEY CLUB DAVOSHCD MERCHANDISEFCB ZÜRICH SWITZERLAND
E06 (Cross Channel Sports Entertainment)
#DADDOPANTENEPANTENE HAIR CAREGREY NEW YORK USA
INVISIBLE PLAYERSESPNESPNW - WOMEN'S SPORTS PORTALAFRICA São PauloBRAZIL
E07 (Use of Brand/Product Integration into Existing Content/Channel in Sports Entertainment)
THE LIVE TUBEHEINEKENBEERPUBLICIS ITALY MilanITALY
E08 (Use of User Generated Content in Sports Entertainment)
PLAY MY TWEETFOOT LOCKERFOOT LOCKERBBDO New YorkUSA
E11 (Innovation in Branded Sports Entertainment )
HCD RINK BINGOHOCKEY CLUB DAVOSHCD MERCHANDISEFCB ZÜRICH SWITZERLAND
KALEIDOSCOPERED BULL MEDIA HOUSERED BULLRSA FILMS LondonUNITED KINGDOM
UNDER ARMOUR GAME CHANGERUNDER ARMOURBASKETBALLDROGA5 New YorkUSA

The Festival of Creativity runs from 18-25 June 2016. Visit www.canneslions.com/ for more information.



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