Media Lions winners!
The 2016 Cannes Media Lions award ceremony resulted in 97 awards in total, with a Silver Lion for South Africa.
The Grand Prix went to Y&R NZ Auckland/Y&R Media NZ Auckland/David Miami for their 'McWhopper' work for client Burger King in the 'Use of Integrated Media' category.
“This is brilliant work, brilliantly executed from a big brand taking on an even bigger competitor. It uses media to layer and whip up the story to provoke a fierce reaction,” said Jury President, Nick Waters, CEO Asia Pacific, Dentsu Aegis Network.
Native VML was also awarded a Silver Lion for their 'Twitter Refugees' Awareness message for client PASSOP in the 'Use of Social Platforms' category.
View the full table of winning work below.
All the 2016 Media Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Food & Drinks ) | |||||
| WHERE IS MY OTORONGO? | BACKUS SABMILLER | SAN JUAN BEER | FCB MAYO Lima | PERU | Bronze Lion |
| CHAMPIONS' BOSS | HEINEKEN | UEFA CHAMPIONS LEAGUE | LEO BURNETT Madrid | SPAIN | Bronze Lion |
| FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW'LARA\TBWA São Paulo | BRAZIL | Bronze Lion |
| BREAKVERTISING BY ROYCO | CONTINENTAL FOODS BELGIUM | ROYCO INSTANT SOUP | THESE DAYS Antwerp | BELGIUM | Silver Lion |
| A02 (Fast Moving Consumer Goods ) | |||||
| 100% KOSHER HEAD & SHOULDERS | PROCTER & GAMBLE | HEAD & SHOULDERS | MEDIACOM ISRAEL Tel Aviv | ISRAEL | Gold Lion |
| BREAKING NEWS | HENKEL | LOCTITE SUPER BONDER | OGILVY GUATEMALA | GUATEMALA | Silver Lion |
| A03 (Durable Consumer Goods) | |||||
| UNCRUSHABLE | M.J. BALE | M.J. BALE 100% MERINO WOOL SUIT | TBWA\SYDNEY | AUSTRALIA | Silver Lion |
| A04 (Cars & Automotive Products & Services) | |||||
| BUSINESS BOOSTER | RENAULT ITALIA | AUTOMOTIVE | OMD Milan | ITALY | Bronze Lion |
| A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | |||||
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN | Bronze Lion |
| IKEA - BIG BROTHER UNBOXING | IKEA | IKEA HOME FURNISHINGS AND APPLIANCES | McCANN TEL AVIV | ISRAEL | Bronze Lion |
| SHARING THE GIFT OF READING AT CHRISTMAS | SAINSBURY'S | SAINSBURY'S | PHD London | UNITED KINGDOM | Silver Lion |
| TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA | Bronze Lion |
| A06 (Travel, Transport & Leisure) | |||||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Silver Lion |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Bronze Lion |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Silver Lion |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Bronze Lion |
| A07 (Media & Publications) | |||||
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS | BELGIUM | Silver Lion |
| HUMANS | CHANNEL 4 | HUMANS | OMD UK London | UNITED KINGDOM | Silver Lion |
| A08 (Financial Products & Services) | |||||
| GAYNZ | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA | Gold Lion |
| SMART GIRLS — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA | Bronze Lion |
| A10 (Commercial Public Services) | |||||
| 38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO | Bronze Lion |
| A11 (Corporate Image) | |||||
| NO BORDERS | AIRBNB | AIRBNB | STARCOM MEDIAVEST GROUP Chicago | USA | Silver Lion |
| A12 (Public Health & Safety) | |||||
| CANCER UNCENSORED | GOLLO | GOLLO | McCANN SAN JOSE San Jose | COSTA RICA | Bronze Lion |
| LIFE SAVING STICKERS | AUSTRALIAN ROAD SAFETY FOUNDATION | AUSTRALIAN ROAD SAFETY FOUNDATION | GPY&R Brisbane | AUSTRALIA | Gold Lion |
| SNAPCHAT FROM THE CLOSET | OOGACHAGA | LGBT COUNSELLING / NON-PROFIT | OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Lion |
| DIPPER CONDOMS | TATA MOTORS | DIPPER CONDOMS | REDIFFUSION Y&R Mumbai | INDIA | Silver Lion |
| SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | GLOBAL ROAD SAFETY | HAVAS WORLDWIDE SHANGHAI | CHINA | Gold Lion |
| A13 (Public Sector & Awareness Messages) | |||||
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | Gold Lion |
| END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo | DOMINICAN REPUBLIC | Gold Lion |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | SWITZERLAND | Silver Lion |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| A14 (Charities & Appeals) | |||||
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
| I CAN TEACH YOU TOO | DUBAI CARES | CHARITY ORGANISATION | J. WALTER THOMPSON DUBAI | UNITED ARAB EMIRATES | Bronze Lion |
| B01 (Use of Screens) | |||||
| THE GREAT ESCAPE | GRAUBUENDEN FERIEN | GRAUBUENDEN FERIEN | JUNG von MATT/LIMMAT Zürich | SWITZERLAND | Silver Lion |
| SAVING HANDS | LALCEC | LALCEC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion |
| ANIMAL DETECTING BILLBOARDS | BMW AUSTRIA | BMW NIGHT VISION SYSTEM | DEMNER, MERLICEK & BERGMANN Vienna | AUSTRIA | Silver Lion |
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | USA | Bronze Lion |
| B02 (Use of Audio Platforms) | |||||
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | Gold Lion |
| B03 (Use of Print) | |||||
| SHOWROOM HOME DELIVERY | AUDI JAPAN KK | AUDI A3 | DENTSU INC Tokyo | JAPAN | Bronze Lion |
| CHAMPIONS HIJACK | GO SPORT | GO SPORT | TBWA\RAAD Dubai | UNITED ARAB EMIRATES | Bronze Lion |
| PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan | PUERTO RICO | Silver Lion |
| B04 (Use of Outdoor) | |||||
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM | Bronze Lion |
| CALL BRUSSELS | VISIT BRUSSELS | VISIT BRUSSELS | AIR Brussels | BELGIUM | Bronze Lion |
| B05 (Use of Ambient Media: Small Scale) | |||||
| LEGOLAND DOLLARS | LEGOLAND FLORIDA RESORT | ENTERTAINMENT/TRAVEL & LEISURE | VML New York | USA | Silver Lion |
| LIFE SAVING STICKERS | AUSTRALIAN ROAD SAFETY FOUNDATION | AUSTRALIAN ROAD SAFETY FOUNDATION | GPY&R Brisbane | AUSTRALIA | Bronze Lion |
| X-RAY CASTS | FONTERRA BRANDS NEW ZEALAND, ANCHOR | ANCHOR MILK | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
| PAY WITH BLOOD | UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS | EVENTS | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA | Bronze Lion |
| BITTERSWEET PIES | PAUL | RESTAURANTS | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA | Bronze Lion |
| HUNTED | CHANNEL 4 | ENTERTAINMENT | OMD UK London | UNITED KINGDOM | Bronze Lion |
| B06 (Use of Ambient Media: Large Scale) | |||||
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA | Bronze Lion |
| TRIBECA FILM FESTIVAL REACTOR | TRIBECA FILM FESTIVAL | FILM FESTIVAL | J. WALTER THOMPSON New York | USA | Silver Lion |
| UNKNOWNS | CANON U.S.A | CANON EOS REBEL T6I | GREY NEW YORK | USA | Bronze Lion |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA | Bronze Lion |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA | Silver Lion |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND | Gold Lion |
| B07 (Use of Events ) | |||||
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN | Gold Lion |
| END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo | DOMINICAN REPUBLIC | Silver Lion |
| THE DILEMMA | HEINEKEN | BEER | STARCOM MEDIAVEST GROUP Milan | ITALY | Gold Lion |
| B08 (Use of Stunts ) | |||||
| WAITING LINES | RE-BORN TO BE ALIVE | ORGAN DONATION | DUVAL GUILLAUME Antwerp | BELGIUM | Bronze Lion |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Silver Lion |
| LEGALLY BRIDE | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT | LEBANON | Bronze Lion |
| TESTIMONIES | FUNDACIÓN HUÉSPED | INSTITUTIONAL FUNDRAISING | WUNDERMAN BUENOS AIRES | ARGENTINA | Bronze Lion |
| SKITTLES HOLIDAY PAWN SHOP | WRIGLEY CANADA | SKITTLES | MEDIACOM Toronto | CANADA | Bronze Lion |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA | Silver Lion |
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | USA | Silver Lion |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND | Silver Lion |
| BREWTROLEUM | DB BREWERIES | DB EXPORT | PHD Auckland | NEW ZEALAND | Gold Lion |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Bronze Lion |
| C01 (Use of Digital Platforms) | |||||
| WESTPAC CHOPPER APPEAL | WESTPAC | CHOPPER APPEAL MONTH | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | Bronze Lion |
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL | Bronze Lion |
| C02 (Use of Mobile ) | |||||
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND | Silver Lion |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Bronze Lion |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY | AUSTRALIA | Silver Lion |
| LO KAR LO BAAT | HINDUSTAN UNILEVER | ACTIVE WHEEL DETERGENT | PHD INDIA Mumbai | INDIA | Bronze Lion |
| C03 (Use of Social Platforms) | |||||
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA | Bronze Lion |
| YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne | AUSTRALIA | Bronze Lion |
| TWITTER REFUGEES | PASSOP | AWARENESS MESSAGE | NATIVE VML Cape Town | SOUTH AFRICA | Silver Lion |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Bronze Lion |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Bronze Lion |
| C04 (Use of New Technology ) | |||||
| INTEL WINTER X GAMES 2016 | INTEL | INTEL CURIE TECHNOLOGY | OMD New York | USA | Bronze Lion |
| GRAB A SEAT, IT'S PIMM'S O'CLOCK | DIAGEO | PIMM'S | CARAT London | UNITED KINGDOM | Silver Lion |
| D01 (Use of Data) | |||||
| FASHION INTELLIGENCE INDEX | HANG LUNG PROPERTIES | FASHION WALK | McCANN & SPENCER Hong Kong | HONG KONG | Bronze Lion |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | Bronze Lion |
| THE HOUSE OF CLICKS | HEMNET | COMMERCIAL RESIDENCE | PRIME Stockholm | SWEDEN | Silver Lion |
| E01 (Use of Brand or Product Integration into a Programme or Platform) | |||||
| THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | Gold Lion |
| IKEA - BIG BROTHER UNBOXING | IKEA | IKEA HOME FURNISHINGS AND APPLIANCES | McCANN TEL AVIV | ISRAEL | Bronze Lion |
| #DONATEFORPRISCILA | CLUBE SANGUE BOM | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion |
| E02 (Use of Co-Creation & User Generated Content ) | |||||
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA | Silver Lion |
| E03 (Use of Branded Content created for Digital or Social Media) | |||||
| THE MINDCHANGER WORKOUT | RIO 2016 | PARALYMPIC GAMES | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion |
| DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION | ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion |
| F01 (Use of Integrated Media) | |||||
| HOUSE OF LITTLE MOMENTS | UNI PRESIDENTS | UNI NOODLE | ADK TAIWAN | CHINESE TAIPEI | Silver Lion |
| CAPTAIN OBVIOUS RUNS FOR PRESIDENT | HOTELS.COM | TRAVEL | CP+B Boulder | USA | Bronze Lion |
| HUMANS | CHANNEL 4 | HUMANS | OMD UK London | UNITED KINGDOM | Silver Lion |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Grand Prix |
| A GROUND-BREAKING CAMPAIGN TO COMBAT LONELINESS. | JOHN LEWIS | JOHN LEWIS | MANNING GOTTLIEB OMD London | UNITED KINGDOM | Bronze Lion |
Click here for a reminder of the Cannes Lions 2016 Media Lions shortlist in full.