Design Lions shortlist
The Outdoor Lions shortlist has been released with five South African entries making it to the final round at Cannes Lions 2016.
A total of 250 entries made it through to the shortlist:
Design Lions shortlist
| Title | Client | Product | Agency | Country |
| A01 (Creation of a new Brand Identity: Consumer / Corporate) | ||||
| ORIGINALS | McDONALD'S | FAST FOOD | TBWA\PARIS | FRANCE |
| 20/80 | 20/80 | CATERING | LANDOR Paris | FRANCE |
| PARC OLYMPIQUE | 40TH ANNIVERSARY | PARC OLYMPIQUE | 40TH ANNIVERSARY IDENTITY | lg2boutique Montréal | CANADA |
| COMEDY FEST | KITAS KAMPAS | BRAND IDENTITY | NOT PERFECT Y&R Vilnius | LITHUANIA |
| THE LANGUAGE OF WINE | CHATEAU KSARA | CHATEAU KSARA CORPORATE BRAND IDENTITY | LEO BURNETT BEIRUT | LEBANON |
| A02 (Creation of a new Brand Identity: Non-profit) | ||||
| EDUCATE AGAINST HATE | HM GOVERNMENT | EDUCATE AGAINST HATE | BREAKTHROUGH London | UNITED KINGDOM |
| DEAR WORLD, YOURS CAMBRIDGE | CAMBRIDGE UNIVERSITY DEPARTMENT OF ALUMNI RELATIONS | EDUCATION AND PHILANTHROPY | UNITED KINGDOM | |
| XQ: THE SUPER SCHOOL PROJECT | XQ INSTITUTE | XQ: THE SUPER SCHOOL PROJECT | MAL FOR GOOD Los Angeles / EMERSON COLLECTIVE Palo Alto | USA |
| LIVE LOGO | INEC: NATIONAL STATISTICS INSTITUTE | INNOVATIVE LOGO DESIGN WITH LIVE DATA | MARURI GREY Guayaquil | ECUADOR |
| MOSCOW IDENTITY | GLBA | BRANDING CONFERENCE HELD IN MOSCOW | DEPOT WPF Moscow | RUSSIA |
| A03 (Rebrand / Refresh of an existing brand: Consumer / Corporate) | ||||
| EIR | EIRCOM | REBRAND | MOVING BRANDS London | UNITED KINGDOM |
| REBRANDING OF HELSINKI PHILHARMONIC ORCHESTRA | HELSINKI PHILHARMONIC ORCHESTRA | IDENTITY OF HELSINKI PHILHARMONIC ORCHESTRA | BOND CREATIVE AGENCY Helsinki | FINLAND |
| MULLENLOWE GROUP REBRAND | MULLENLOWE GROUP | MULLENLOWE GROUP | MULLENLOWE Boston | USA |
| TORONTO RAPTORS - REBRAND/REFRESH | MLSE | NBA TEAM | SID LEE Toronto, ON | CANADA |
| ITV2 IDENTS | ITV | ITV2 | ITV CREATIVE London | UNITED KINGDOM |
| SHIFTING PERSPECTIVES | SYDNEY OPERA HOUSE | SCULPTURAL TYPOGRAPHY | INTERBRAND AUSTRALIA Sydney | AUSTRALIA |
| PRINTED BY SOMERSET | PRINTED BY SOMERSET | PRINTED BY SOMERSET | LEO BURNETT TORONTO | CANADA |
| B01 (Posters) | ||||
| RESILIENT THINKING | COMEXPOSIUM JAPAN | ADTECH TOKYO 2015 | HAKUHODO Tokyo | JAPAN |
| OPEN UP YOUR IMAGINATION | MUSASHINO ART UNIVERSITY | OPEN CAMPUS | HAKUHODO Tokyo | JAPAN |
| QUEER, TRANS, LESBIAN | TORONTO PFLAG | PFLAG | J. WALTER THOMPSON CANADA Toronto | CANADA |
| QUEER, TRANS, LESBIAN | TORONTO PFLAG | PFLAG | J. WALTER THOMPSON CANADA Toronto | CANADA |
| QUEER, TRANS, LESBIAN | TORONTO PFLAG | PFLAG | J. WALTER THOMPSON CANADA Toronto | CANADA |
| HAPPY MOVING DAY | McDONALD'S | FAST FOOD | COSSETTE Montreal | CANADA |
| FORMULAS FOR EMOTIONS | DENTSU | DENTSU CANNES SEMINAR | DENTSU INC Tokyo | JAPAN |
| SLICE OF HEARTLAND | KIRIN BREWERY COMPANY | HEARTLAND BEER | DENTSU INC Tokyo | JAPAN |
| THE REFUGEE COLLECTION | REFUGEES INTERNATIONAL JAPAN | NPO | OGILVY & MATHER JAPAN Tokyo | JAPAN |
| SURGEON TRYOUTS | KURASHIKI CENTRAL HOSPITAL | RECRUITMENT | TBWA\HAKUHODO Tokyo / HAKUHODO Tokyo | JAPAN |
| I AM MUSLIM | PASSOP | TBA | NATIVE VML Johannesburg | SOUTH AFRICA |
| STEP OUT | THE SAMARITANS | 1 | Y&R SHANGHAI | CHINA |
| MAPS | VOLKSWAGEN DO BRASIL | TOAUREG WITH 4-ZONE TEMPERATURE CONTROL | ALMAPBBDO São Paulo | BRAZIL |
| SAFETY FROM EVERY ANGLE | VOLKSWAGEN DO BRASIL | VOLKSWAGEN FEATURES | ALMAPBBDO São Paulo | BRAZIL |
| DIRTY WATER COLOR | ABS-CBN FOUNDATION | ABS-CBN FOUNDATION | TBWA\SANTIAGO MANGADA PUNO Makati City | THE PHILIPPINES |
| PLEATS PLEASE ISSEY MIYAKE ANIMALS POSTER SERIES | ISSEY MIYAKE | PLEATS PLEASE ISSEY MIYAKE | TAKU SATOH DESIGN OFFICE Tokyo | JAPAN |
| 500 YEARS OF STORIES | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
| ART WITH WATSON | IBM | IBM WATSON | OGILVY & MATHER New York | USA |
| BOEING FLYPAPER | BOEING | AEROSPACE | FCB CHICAGO | USA |
| TREE | Seub Nakhasathien Foundation | Seub Nakhasathien Foundation | OGILVY & MATHER Bangkok | THAILAND |
| B02 (Promotional Item Design) | ||||
| SLIDE AMAZING IN MOTION | LEXUS INTERNATIONAL | LEXUS | CHI & PARTNERS London | UNITED KINGDOM |
| THE HARLEY DAVIDSON TEA SET | HARLEY DAVIDSON | PROMOTIONAL TEA SET | 303 MULLENLOWE Sydney | AUSTRALIA |
| MCTRAX | McDONALD'S | PLACEMET | TBWA\NEBOKO Amsterdam | THE NETHERLANDS |
| THE UNCRASHABLE TOYCARS | DAIMLER | BRAKE ASSIST SYSTEM PLUS | JUNG von MATT Hamburg | GERMANY |
| CHARLIE HEBDO BOX | PÚBLICO NEWSPAPER | PÚBLICO NEWSPAPER | FUEL LISBON | PORTUGAL |
| EVACUATION GAME | SHACHIHATA | EVACUATION GAME | DENTSU INC Tokyo | JAPAN |
| THE 2 LITRE TOWEL | AUSTRALIAN WEAVING | 2 LITRE TOWEL | M&C SAATCHI MELBOURNE Melbourne | AUSTRALIA |
| LIFESAVER BACKPACK | LUKI | CHILDREN FRUIT SNACK | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| PORCELAN | ROSENTHAL | PORCELAINE | KOLLE REBBE Hamburg | GERMANY |
| REVERSE DELIVERY | BANCO DE ALIMENTOS | BANCO DE ALIMENTOS | GREY BRAZIL São Paulo | BRAZIL |
| PROTECTIVE BUCKET | LA FABRIL | PERLA SOFT | GREY BRAZIL São Paulo | BRAZIL |
| PRESERVED MEMORIES | SPC ARDMONA | SPC PACKAGED FRUITS & VEGETABLES | LEO BURNETT MELBOURNE | AUSTRALIA |
| ARTQUARIUM | PAPAWIN CO. | HI-JET INKJET PAPER | OGILVY & MATHER Bangkok | THAILAND |
| SAMSUNG GALAXY SURFBOARD | SAMSUNG | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| #SQUARESHAKES | SONIC DRIVE-IN | SONIC DRIVE-IN | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| PAPER PLANE | SINGAPORE AIRLINES | SINGAPORE AIRLINES | DM2 Singapore | SINGAPORE |
| AGEING WINE BOTTLES | Weingut Knipser | WINE | KOREFE Hamburg | GERMANY |
| KOBE'S RULES BOOK | ESPN | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
| DONATE A BOOK PAGE | ITAU BANK | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
| B03 (Self-Promotion) | ||||
| FORMULAS FOR EMOTIONS | DENTSU | DENTSU CANNES SEMINAR | DENTSU INC Tokyo | JAPAN |
| SAY NO TO SPEC | ZULU ALPHA KILO | ZULU ALPHA KILO | ZULU ALPHA KILO Toronto | CANADA |
| AI-CD ? | McCANN WORLDGROUP JAPAN | McCANN MILLENNIALS | McCANN ERICKSON JAPAN Tokyo | JAPAN |
| B04 (Publications & Editorial Design ) | ||||
| THE DANCING LETTERS | MAHARASHTRA DYSLEXIA ASSOCIATION | MAHARASHTRA DYSLEXIA ASSOCIATION | McCANN WORLDGROUP INDIA Mumbai | INDIA |
| FINDING FREEDOM: POETRY AND PORTRAITS OF FORMER INMATES | ST. LEONARD'S MINISTRIES | ST. LEONARD'S MINISTRIES | LEO BURNETT CHICAGO | USA |
| BE SEEN | THE CARTEL | SPRING SUMMER 2016 | Y&R DUBAI | UNITED ARAB EMIRATES |
| B05 (Annual Reports & other Corporate Communication) | ||||
| NON-STOP ANNUAL REPORT | EDMONTON INTERNATIONAL AIRPORT | ANNUAL REPORT | DDB CANADA Edmonton | CANADA |
| B07 (Brand Collateral) | ||||
| 20/80 | 20/80 | CATERING | LANDOR Paris | FRANCE |
| GENIUS TABLE 'MEANWHILE IN KYOTO' | KYOTO UNIVERSITY | GENIUS TABLE | DENTSU INC Tokyo / CREATIVE POWER UNIT Tokyo | JAPAN |
| THE SLAVE CALENDAR | IZIKO MUSEUMS OF SOUTH AFRICA | IZIKO SLAVE MUSEUM | GEOMETRY GLOBAL Cape Town | SOUTH AFRICA |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| B08 (Books) | ||||
| CONNECT PEN & NOTEBOOK | OTSUKA PHARMACEUTICAL CO. | EDUCATION OF CRANIAL NERVE DISEASE | TOPPAN PRINTING Tokyo | JAPAN |
| MAGIC WORDS - THE BOOK | HP | HP | ALMAPBBDO São Paulo | BRAZIL |
| A BOOK FOR EVERYONE | KBRAILLE, SARAMSARAM | BRAILLE BOOK | VISUAL LAB Daejeon Metropolitan City | SOUTH KOREA |
| THE DANCING LETTERS | MAHARASHTRA DYSLEXIA ASSOCIATION | MAHARASHTRA DYSLEXIA ASSOCIATION | McCANN WORLDGROUP INDIA Mumbai | INDIA |
| FINDING FREEDOM: POETRY AND PORTRAITS OF FORMER INMATES | ST. LEONARD'S MINISTRIES | ST. LEONARD'S MINISTRIES | LEO BURNETT CHICAGO | USA |
| B09 (Calendars) | ||||
| THE SLAVE CALENDAR | IZIKO MUSEUMS OF SOUTH AFRICA | IZIKO SLAVE MUSEUM | GEOMETRY GLOBAL Cape Town | SOUTH AFRICA |
| THE CHEMICAL CALENDAR | BASF | CHEMICAL PRODUCTS & INNOVATIONS | SAATCHI & SAATCHI UKRAINE Kiev | UKRAINE |
| B10 (Invitations and Greeting Cards) | ||||
| 500 YEARS OF STORIES | TATE | BP DISPLAYS AT TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
| PARIS RÉSONNE | GEOMETRY GLOBAL PARIS | GEOMETRY GLOBAL PARIS | GEOMETRY GLOBAL Paris | FRANCE |
| WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE | SUBARU OF AMERICA | SUBARU | CARMICHAEL LYNCH Minneapolis | USA |
| ALIVE MEMORY | GOOGLE RUSSIA | FRIENDS Moscow | RUSSIA | |
| THIS WAS LOUISE'S PHONE | VOO | CYBER CRIME UNIT | AIR Brussels | BELGIUM |
| BECAUSE RECOLLECTION | BECAUSE MUSIC | BECAUSE MUSIC | 84.PARIS | FRANCE |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| PRINTED BY SOMERSET | PRINTED BY SOMERSET | PRINTED BY SOMERSET | LEO BURNETT TORONTO | CANADA |
| C03 (Online Publications ) | ||||
| EDITIONS AT PLAY | EDITIONS AT PLAY, GOOGLE PLAY | GOOGLE Sydney / VISUAL EDITIONS London | UNITED KINGDOM | |
| C04 (Data Visualisation ) | ||||
| LIVE LOGO | INEC: NATIONAL STATISTICS INSTITUTE | INNOVATIVE LOGO DESIGN WITH LIVE DATA | MARURI GREY Guayaquil | ECUADOR |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| C05 (Apps) | ||||
| WILSON X CONNECTED BASKETBALL | WILSON SPORTING GOODS | WILSON X CONNECTED BASKETBALL | PHENOMENON Los Angeles | USA |
| FMTK | SWEDISH ARMED FORCES | RECRUITMENT SERVICES | DDB STOCKHOLM | SWEDEN |
| BLOOD BANKING | INDIAN RED CROSS SOCIETY | RED CROSS BLOOD BANK | J. WALTER THOMPSON Mumbai | INDIA |
| HEAR THE VOICE OF SILENT APP. | SETSATIAN SCHOOL FOR THE DEAF UNDER THE ROYAL PATRONAGE OF HIS ROYAL HIGHNESS CR | SETSATIAN SCHOOL FOR THE DEAF UNDER THE ROYAL PATRONAGE OF HIS ROYAL HIGHNESS CROWN PRINCE MAHA VAJIRALONGKORN | Y&R THAILAND Bangkok | THAILAND |
| C06 (Digital Installations & Events) | ||||
| DELQA | MICROSOFT | MICROSOFT KINECT | LISTEN New York | USA |
| QUANTUM OF PEACE | WARSAW RISING MUSEUM | WARSAW RISING MUSEUM | PANGENERATOR Warsaw | POLAND |
| THE LADY GAGA + INTEL PERFORMANCE | INTEL | INTEL TECHNOLOGY | INTEL Santa Clara / GREENLIGHT MEDIA AND MARKETING Los Angeles, CA | USA |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| C07 (UX Interface & User Journey ) | ||||
| THE IMPOSSIBLE GAME | SNCF | SNCF ENGINEER CHALLENGE | TBWA\PARIS | FRANCE |
| BOB DYLAN: STUDIO A REVISITED | LEGACY RECORDINGS / SONY MUSIC | BOB DYLAN THE CUTTING EDGE ALBUM | HAVAS WORLDWIDE NEW YORK | USA |
| SAMSUNG BLIND CAP | SAMSUNG ESPAÑA | GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL | CHEIL SPAIN Madrid | SPAIN |
| C08 (Social Engagement ) | ||||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA |
| DESIGN YOUR TIME | SAMSUNG | SAMSUNG GEAR S2 | LEO BURNETT FRANKFURT | GERMANY |
| MOTO 21 IN 1 | MOTOROLA MOBILITY | MOTO X PURE EDITION | VML New York | USA |
| RAINBOWS | DORITOS | DORITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| CHOR CHANG | WWF - THAILAND | WWF - THAILAND | OGILVY & MATHER Bangkok | THAILAND |
| #SQUARESHAKES | SONIC DRIVE-IN | SONIC DRIVE-IN | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| C09 (Other Digital Design Solutions ) | ||||
| SIGNEMOJI | CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING | CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING | TBWA\SHANGHAI | CHINA |
| TYPEVOICE | THE WEBBY AWARDS | AWARDS | OGILVYONE NEW YORK | USA |
| D01 (Retail - Permanent Environment & Experience Design) | ||||
| THE GOOD NOTE | BOU KHALIL SUPERMARCHÉ | THE GOOD NOTE | J. WALTER THOMPSON BEIRUT | LEBANON |
| D02 (Retail - Temporary and Pop-Up Environment & Experience Design) | ||||
| MCTRAX | McDONALD'S | PLACEMET | TBWA\NEBOKO Amsterdam | THE NETHERLANDS |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND |
| INNOVATING EVOLUTION | SAMSUNG ELECTRONICS | IFA 2015, SAMSUNG ELECTRONICS | CHEIL GERMANY Schwalbach | GERMANY |
| D03 (Point of Sale, Consumer Touchpoints & Instore Collateral ) | ||||
| ICE & FIRE | BEIJING NAXIN CREATIVE TRADE CO., | COMMODITY | J. WALTER THOMPSON BEIJING | CHINA |
| THE 2 LITRE TOWEL | AUSTRALIAN WEAVING | 2 LITRE TOWEL | M&C SAATCHI MELBOURNE Melbourne | AUSTRALIA |
| MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE |
| THE WORLD EXPIRATION DATE | GLOBAL EXPORT | AMERICAN GARDEN | Y&R DUBAI | UNITED ARAB EMIRATES |
| IKEA. IT’S THAT AFFORDABLE. | IKEA - SAUDI ARABIA | IKEA SPECIAL OFFERS | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES |
| ONE-DROP BOTTLE | HENKEL | PRIL | TBWA\RAAD Dubai | UNITED ARAB EMIRATES |
| D04 (Spatial Brand Installation & Experience) | ||||
| US PRIMARY PRESIDENTIAL DEBATE SPIN ROOM/ MEDIA FILING CENTER INNOVATION PROJECT | GOOGLE TRENDS, GOOGLE CONSUMER SURVEYS, YOUTUBE, GOOGLE CARDBOARD, GOOGLE SEARCH | GOOGLE New York / HARBINGER OUTREACH Washington DC | USA | |
| DELQA | MICROSOFT | MICROSOFT KINECT | LISTEN New York | USA |
| MT EXPO 2015 | KAMOI KAKOSHI CO. | MASKING TAPE | IYAMADESIGN Tokyo | JAPAN |
| MT EX YOKOHAMA | KAMOI KAKOSHI CO. | MASKING TAPE | IYAMADESIGN Tokyo | JAPAN |
| MT EX 3331 | KAMOI KAKOSHI CO. | MASKING TAPE | IYAMADESIGN Tokyo | JAPAN |
| TARGET TOO | TARGET | BRAND LOVE | TARGET CREATIVE Minneapolis | USA |
| UNEXPECTED COURTS | AKZO NOBEL N.V. | CORAL PAINTS | NBS Rio de Janeiro | BRAZIL |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA |
| ARTQUARIUM | PAPAWIN CO. | HI-JET INKJET PAPER | OGILVY & MATHER Bangkok | THAILAND |
| ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | JAGUAR F-TYPE | Y&R NZ Auckland | NEW ZEALAND |
| GAYNZ | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| D05 (Sculptural Brand Installation & Experience) | ||||
| #SMARTEFFECT | MERCEDES-BENZ PORTUGAL | SMART FORTWO | BBDO PORTUGAL Lisbon | PORTUGAL |
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| REINCARNATION | J.WALTER THOMPSON3 | SÃO PAULO CITY HALL | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| BIRD HOUSE ALARM | GENERALI INSURANCE | INSURANCE | OGILVY MADRID | SPAIN |
| THE IMAGINARY FRIEND COLLECTION | V&A | MUSEUM OF CHILDHOOD | AMVBBDO London | UNITED KINGDOM |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA |
| D06 (Live Events) | ||||
| THE WINNING SHOT | BACARDI | GREY GOOSE | BBDO New York | USA |
| MOST OPEN TEST DRIVE | DAIMLER AG, SMART | SMART FORTWO CABRIO 453 | BBDO GROUP GERMANY Berlin | GERMANY |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| JUST ONE LOOK | DEPAUL FRANCE | CHARITY | PUBLICIS CONSEIL Paris | FRANCE |
| ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | JAGUAR F-TYPE | Y&R NZ Auckland | NEW ZEALAND |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA |
| SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | GLOBAL ROAD SAFETY | HAVAS WORLDWIDE SHANGHAI | CHINA |
| GOOGLE I/O 2015 KEYNOTE PRE-SHOW EXPERIENCE | GOOGLE I/O | GOOGLE I/O PRE-SHOW | GOOGLE Mountain View / REZIN8 Tempe / KING VOLCANO WORLD INDUSTRIES Los Angeles | USA |
| D07 (Non-commercial Exhibitions & Experiences) | ||||
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND |
| UNEXPECTED COURTS | AKZO NOBEL N.V. | CORAL PAINTS | NBS Rio de Janeiro | BRAZIL |
| UNTOUCHABLE CARS | MOUNTAIN RIDERS | MOUNTAIN RIDERS | J. WALTER THOMPSON PARIS Neuilly sur Seine | FRANCE |
| SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | GLOBAL ROAD SAFETY | HAVAS WORLDWIDE SHANGHAI | CHINA |
| FACE BLINDNESS | FACEBLIND.ORG | FACE BLINDNESS | Y&R DUBAI | UNITED ARAB EMIRATES |
| D08 (Trade Stands) | ||||
| MERCEDES-BENZ AT THE IAA 2015 | DAIMLER | MERCEDES-BENZ CARS | ATELIER MARKGRAPH Frankfurt / JANGLED NERVES Stuttgart / TLD PLANUNGSGRUPPE Esslingen am Neckar | GERMANY |
| D09 (Omnichannel Experience ) | ||||
| THE SECRET NUM8RS | ATOMIC SOUL | KRAFTWERK | KITCHEN LEO BURNETT Oslo / VOID Oslo | NORWAY |
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA |
| D10 (Wayfinding & Signage) | ||||
| NARITA INTERNATIONAL AIRPORT TERMINAL 3 | NARITA INTERNATIONAL AIRPORT CORPORATION | NARITA INTERNATIONAL AIRPORT TERMINAL 3 | PARTY Tokyo | JAPAN |
| E01 (Comprehensive Range ) | ||||
| ORIGINALS | McDONALD'S | FAST FOOD | TBWA\PARIS | FRANCE |
| E04 (Alcoholic Drinks) | ||||
| JAPANESE SAKE KOI | IMAYOTSUKASA SAKE BREWERY CO. | JAPANESE SAKE KOI | BULLET Tokyo | JAPAN |
| EDIBLE SIX PACK RINGS | SALTWATER BREWERY | SALTWATER BREWERY | WE BELIEVERS New York | USA |
| NOAM | NOAM | NOAM BAVARIAN LAGER | ACNE ADVERTISING Stockholm | SWEDEN |
| JÄGERMEISTER COOLPACK | MAST-JÄGERMEISTER | JÄGERMEISTER | CHEIL GERMANY Schwalbach | GERMANY |
| STILLHOUSE PACKAGING | STILLHOUSE SPIRITS COMPANY | AMERICAN WHISKEY | SANDSTROM PARTNERS Portland | USA |
| TOAST ALE | FEEDBACK | TOAST ALE | PUBLICIS LONDON | UNITED KINGDOM |
| AGEING WINE BOTTLES | WEINGUT KNIPSER | WINE | KOREFE Hamburg | GERMANY |
| E05 (Healthcare & Pharmacy) | ||||
| LE SANTI | VERTEX | LE SANTI | :OTVETDESIGN St. Petersburg | RUSSIA |
| BRAILLE BRICKS | DORINA NOWILL FOUNDATION | INSTITUTIONAL | LEW'LARA\TBWA São Paulo | BRAZIL |
| E10 (Sustainable Packaging) | ||||
| GREEN MILLIMETRE | LYCEUM OF PHILIPPINES UNIVERSITY | EDUCATION/ ENVIRONMENT | VML QAIS Singapore | SINGAPORE |
| E11 (Special Editions & Promotional Packaging) | ||||
| NAMELESS PAINTS | KOKUYO | STATIONERY | TOHOKUSHINSHA FILM CORPORATION | JAPAN |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| RAID® “ROACH RESTAURANTS” | S.C. JOHNSON | RAID® ROACH BAITS | ENERGY BBDO Chicago | USA |
| TOX Heavy Weight Packaging | TOX | TOX | KOLLE REBBE Hamburg | GERMANY |
| AGEING WINE BOTTLES | WEINGUT KNIPSER | WINE | KOREFE Hamburg | GERMANY |
| E12 (Other Packaging) | ||||
| THE LIVE FISH PACK | MILA | FROZEN FOOD | Y&R WARSAW | POLAND |
| F01 (Logo Design: Local Companies & Brands) | ||||
| THE VISUAL SOUND LOGO | MÜNCHNER PHILHARMONIKER - LANDESHAUPTSTADT MÜNCHEN | MÜNCHNER PHILHARMONIKER | HEYE Munich | GERMANY |
| PARC OLYMPIQUE | 40TH ANNIVERSARY | PARC OLYMPIQUE | 40TH ANNIVERSARY IDENTITY | lg2boutique Montréal | CANADA |
| COMEDY FEST | KITAS KAMPAS | BRAND IDENTITY | NOT PERFECT Y&R Vilnius | LITHUANIA |
| F02 (Logo Design: International Companies & Brands) | ||||
| STRIKETHROUGH | ADIDAS | ADIDAS | JOHANNES LEONARDO New York | USA |
| F03 (Typography: Poster) | ||||
| SHEDDING LIGHT ON WHAT MATTERS | TORONTO PFLAG | PFLAG | J. WALTER THOMPSON CANADA Toronto | CANADA |
| CALENDAR | ETHOS TRAVEL | TOUR OPERATOR | McCANN LONDON | UNITED KINGDOM |
| TYPOGRAPHY OF CENSORSHIP | AMNESTY TURKEY | SOCIAL RESPONSABILITY | CONCEPT Istanbul | TURKEY |
| GAY (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
| TYPEFACES | SCOTT LAMBERT/THE PARTNERS | CHILDREN'S BOOK | THE PARTNERS London | UNITED KINGDOM |
| F04 (Typography: Print & Editorial) | ||||
| KOBE'S RULES BOOK | ESPN | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
| F05 (Typography: Brand, Corporate & other Communication Design ) | ||||
| SHIFTING PERSPECTIVES | SYDNEY OPERA HOUSE | SCULPTURAL TYPOGRAPHY | INTERBRAND AUSTRALIA Sydney | AUSTRALIA |
| DOWNTOWN FONTS | AL ISMAELIA FOR REAL ESTATE INVESTMENT | DOWNTOWN FONTS | J. WALTER THOMPSON CAIRO | EGYPT |
| F07 (Typography: Digital) | ||||
| TYPEVOICE | THE WEBBY AWARDS | AWARDS | OGILVYONE NEW YORK | USA |
| F08 (Illustration: Poster) | ||||
| POLAR BEAR | ROBIN WOOD | ROBIN WOOD | GRABARZ & PARTNER Hamburg | GERMANY |
| CAPUCHIN MONKEY | ROBIN WOOD | ROBIN WOOD | GRABARZ & PARTNER Hamburg | GERMANY |
| DEER | ROBIN WOOD | ROBIN WOOD | GRABARZ & PARTNER Hamburg | GERMANY |
| BREAKING A FATAL PATTERN | QATAR ISLAMIC BANK | PUBLIC SAFETY AWARENESS | MEMAC OGILVY & MATHER Doha / MEMAC OGILVY Dubai | QATAR |
| DIRTY WATER COLOR | ABS-CBN FOUNDATION | ABS-CBN FOUNDATION | TBWA\SANTIAGO MANGADA PUNO Makati City | THE PHILIPPINES |
| ART WITH WATSON: THROUGH COGNITIVE EYES | IBM | IBM WATSON | OGILVY & MATHER New York | USA |
| SURPRISING MANNERS | YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO | ONE SHOW 2014 AWARDS EXHIBITION IN JAPAN | DENTSU INC Tokyo | JAPAN |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| STEPPENWOLF 40 SERIES 4 | STEPPENWOLF | STEPPENWOLF 40TH ANNIVERSARY CAMPAIGN | OGILVY & MATHER Chicago | USA |
| BOEING FLYPAPER | BOEING | AEROSPACE | FCB CHICAGO | USA |
| F09 (Illustration: Print & Editorial) | ||||
| DEER | ROBIN WOOD | ROBIN WOOD | GRABARZ & PARTNER Hamburg | GERMANY |
| NON-STOP ANNUAL REPORT | EDMONTON INTERNATIONAL AIRPORT | ANNUAL REPORT | DDB CANADA Edmonton | CANADA |
| DARK LONDON | LANDOR | BRAND CONSULTANCY & DESIGN | LANDOR London | UNITED KINGDOM |
| 1 FOR 7 | HONG KONG TRANSPLANT SPORTS ASSOCIATION | ORGAN DONATION | DDB WORLDWIDE Hong Kong | HONG KONG |
| DIRTY WATER COLOR | ABS-CBN FOUNDATION | ABS-CBN FOUNDATION | TBWA\SANTIAGO MANGADA PUNO Makati City | THE PHILIPPINES |
| FLY CHARTS | FLIGHT CENTRE | AFFORDABLE FLIGHTS | M&C SAATCHI ABEL Cape Town | SOUTH AFRICA |
| TRANSGENDER | THE SAMARITANS | 1 | Y&R SHANGHAI | CHINA |
| F10 (Illustration: Other Communication Design ) | ||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| ADDRESSING THE PROBLEM | WHAT3WORDS | ADDRESSING SYSTEM | OGILVYONE LONDON | UNITED KINGDOM |
| F11 (Illustration: Packaging) | ||||
| ORIGINALS | McDONALD'S | FAST FOOD | TBWA\PARIS | FRANCE |
| LE CHOCOLAT DES FRANÇAIS, PACKAGINGS | LE CHOCOLAT DES FRANÇAIS | CHOCOLATE BARS | LE CHOCOLAT DES FRANçAIS Paris | FRANCE |
| CEMENT FOR COLLECTORS | ARGOS CEMENTS | CEMENT PACKAGES | TBWA\COLOMBIA Bogota | COLOMBIA |
| SEEDLIP | SEEDLIP | NON-ALCOHOLIC DISTILLED SPIRIT | PEARLFISHER New York City, NY | USA |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| F12 (Illustration: Digital ) | ||||
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY |
| THE A-Z OF SEX AND DISABILITY | SCOPE | CHARITY | GREY LONDON | UNITED KINGDOM |
| F13 (Illustration: Brand Environment & Experience Design) | ||||
| ARTQUARIUM | PAPAWIN CO. | HI-JET INKJET PAPER | OGILVY & MATHER Bangkok | THAILAND |
| F14 (Sound Design) | ||||
| PIANO OF UNIFICATION | MINISTRY OF UNIFICATION | MINISTRY OF UNIFICATION | CHEIL WORLDWIDE Seoul | SOUTH KOREA |
| DELQA | MICROSOFT | MICROSOFT KINECT | LISTEN New York | USA |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| SHOUT DOWN ARMS | CONTROL ARMS | PETITION AGAINST ARMS TRADE | SCHOLZ & FRIENDS Berlin | GERMANY |
| BOB DYLAN: STUDIO A REVISITED | LEGACY RECORDINGS / SONY MUSIC | BOB DYLAN THE CUTTING EDGE ALBUM | HAVAS WORLDWIDE NEW YORK | USA |
| LISTEN TO ME | URAL MUSIC NIGHT | URAL MUSIC NIGHT FESTIVAL | VOSKHOD Ekaterinburg | RUSSIA |
| F15 (Motion Graphics Design & Animation ) | ||||
| THE WORLD OF AUTISM | AUTISM SPEAKS | AUTISM SPEAKS | BBDO New York | USA |
| MALAK AND THE BOAT | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
| PAPER | AMERIAN HONDA MOTOR CO. | HONDA | RPA Santa Monica | USA |
| FALTER/INFERNO | FALTER NEWSPAPER | NEWSPAPER | JUNG von MATT Hamburg | GERMANY |
| HYPERVENOM II | NIKE | NIKE HYPERVENOM II FOOTBALL BOOT | MANVSMACHINE London | UNITED KINGDOM |
| NEW YEAR'S EVE | MASTERCARD | MASTERCARD | McCANN XBC New York | USA |
| MONSTER STAINS | UNILEVER | PERSIL | OGILVY & MATHER LONDON | UNITED KINGDOM |
| A DIFFERENT PARIS | AIRBNB | AIRBNB | TBWA\SINGAPORE | SINGAPORE |
| F16 (Video / Moving Images) | ||||
| CLOSE TO HOME | AT&T | AT&T | BBDO New York | USA |
| A KIND DRONE | ENIGMO | BUYMA | DENTSU INC Tokyo / DRILL Tokyo | JAPAN |
| OUT THERE | CANADA GOOSE | OUTDOOR APPAREL | CAA MARKETING LOS ANGELES / CANADA GOOSE Toronto | USA |
| THE FAINTEST CLASP | ABC | BRAND | MARCEL SYDNEY Walsh Bay | AUSTRALIA |
| FILM "NEVER WALK ALONE" | DANISHCHURCHAID | DCA MINE ACTION | GREY GROUP Singapore | SINGAPORE |
| LIFE IS ELECTRIC | PANASONIC | PANASONIC | DENTSU INC Tokyo | JAPAN |
| F17 (Photography / Curation of Images) | ||||
| WORLD TABLE TENNIS CHAMPIONSHIPS 2015 | TV TOKYO CORPORATION | WORLD TABLE TENNIS CHAMPIONSHIPS | DENTSU INC Tokyo | JAPAN |
| ICONIC MOMENTS | PEPSICO DEUTSCHLAND | PEPSI LIGHT | BBDO GROUP GERMANY Dusseldorf | GERMANY |
| MAGIC WORDS - THE BOOK | HP | HP | ALMAPBBDO São Paulo | BRAZIL |
| THE SLAVE CALENDAR | IZIKO MUSEUMS OF SOUTH AFRICA | IZIKO SLAVE MUSEUM | GEOMETRY GLOBAL Cape Town | SOUTH AFRICA |
| YOUR TRASH TRAVELS FAR. | MIE PREFECTURE | GOVERNMENT | DENTSU WEST JAPAN Ishikawa / DENTSU MEITETSU COMMUNICATIONS Nagoya | JAPAN |
| COMMIT TO SOMETHING | EQUINOX | EQUINOX | WIEDEN+KENNEDY New York | USA |
| STORY BEHIND THE POPPY | ROYAL BRITISH LEGION | POPPY APPEAL | RKCR/Y&R London | UNITED KINGDOM |
| PORTRAITS | THAI HEALTH PROMOTION FOUNDATION | PUBLIC SERVICE | SAATCHI & SAATCHI Singapore | SINGAPORE |
| URBANITE | LACOSTE | LACOSTE | BETC Paris | FRANCE |
| ALCOHOL ART CAMPAIGN: 01 - PINA COLADA | AUTOMOBILE ASSOCIATION OF SINGAPORE | PUBLIC SERVICE ANNOUNCEMENT | J. WALTER THOMPSON SINGAPORE | SINGAPORE |
| ALCOHOL ART CAMPAIGN: 02 - BELGIAN BEER | AUTOMOBILE ASSOCIATION OF SINGAPORE | PUBLIC SERVICE ANNOUNCEMENT | J. WALTER THOMPSON SINGAPORE | SINGAPORE |
| BE SEEN | THE CARTEL | SPRING SUMMER 2016 | Y&R DUBAI | UNITED ARAB EMIRATES |
| F18 (Copywriting ) | ||||
| HEALTHY HALLOWEEN | ICA | HEALTHY FOOD | KING Stockholm | SWEDEN |
| MAGIC WORDS - THE BOOK | HP | HP | ALMAPBBDO São Paulo | BRAZIL |
| POEMS FROM THE WOMB - MOBILE BOOK | THE LIFE FOUNDATION | STOPTHEGENDERCIDE.COM | OGILVY & MATHER SINGAPORE | SINGAPORE |
| THE SCIMITAR'S ARC, ARTBREAKS | ABC | BRAND | MARCEL SYDNEY Walsh Bay | AUSTRALIA |
| THE FAINTEST CLASP | ABC | BRAND | MARCEL SYDNEY Walsh Bay | AUSTRALIA |
| SELFIE (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
| GRIEF (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
| BED (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
| SIMPLE VALUE | ARGOS | SIMPLE VALUE RANGE BY ARGOS | THE PARTNERS London | UNITED KINGDOM |
| WAR (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
| GAY (500 YEARS OF STORIES) | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM |
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